Felicity Merriman—the Next American Girl doll to go! Part 2

6 Sep

And again, I receive a flimsy email back. In the last post, I sent an email to Mattel how they have been gravitating away from the historical value of the American Girl dolls just so they can focus on modern dolls and keep up with this “backwards” generation who only value fame, clothes, and money. And yes those things are nice, but for children, they are the main reason why parents are broke and seem to be losing control of their children and their desires. This generation is the “I want” generation who feels the world owes them something, but have a hard time working for it. They are quite spoiled, undisciplined, and uneducated. And Mattel? They really don’t care. The company of Mattel is only a greedy, crooked business who is out to wipe American Girl from it’s original innocence and goal of educating children about history to another doll like Barbie, Bratz, and Liv that promotes fashion, fame, spending, and unrealistic goals and dreams that, let’s be honest, they’ll never achieve. They are encouraging little girls to act like teenagers, instead of like American Girl dolls, dolls that encourage girls to love themselves, to love youth as long as they can. They don’t give girls unrealistic expectations and make them feel like they have to dress a certain way to feel accepted. This is the email I received that is so similar to all of the other emails I sent. I suppose a letter will be more effective:

Dear American Girl customer,

Thank you for taking time to express your feelings about our decision to
move Felicity¬ģ to the American Girl Archives?.  We are very sorry for
the disappointment this has caused you.  We know Felicity has touched
the lives of millions of girls over the past 19 years.  

We can assure you Mattel did not drive this decision.  While Felicity
has been one of American Girl's most popular historical characters since
her introduction in 1991, we felt the timing was right to preserve her
place in American Girl's history, making it possible to introduce new
characters and time periods for our customers to enjoy.

Girls will still be able to see Felicity and learn about her stories at
the American Girl Archives on our website. Her stories will live on
through her timeless book series, DVD, and Mini Doll, which will
continue to be available and sold through retail locations and through

Again, thank you for writing to us. We value your opinion and welcome
your comments.


American Girl Customer Service
Phone: 1-800-845-0005 or 608-831-5210
Fax: 608-828-4790
Available Monday - Sunday 7 a.m. - 10 p.m. Central Time

They are lying when they say Mattel has nothing to do with it. That company has everything to do with it. They say they want to introduce new time periods and dolls, but it seems to me they want to introduce more modern time periods and dolls just to keep up with this generation and it’s “ideas”. One thing I will say about American Girl is they are expensive. About $95 plus tax. Liv and Bratz don’t run nearly half that amount which could contribute to the success of those dolls. Perhaps Mattel can learn from that and downsize the height of the dolls, but increase the quality of the dolls to lower the price. But getting rid of the historical value is the worse thing to do. It ruins the quality of the doll.

My final word on this matter is I think American Girl dolls are better off gone than made into dolls that are like Liv and Bratz dolls.


5 Responses to “Felicity Merriman—the Next American Girl doll to go! Part 2”

  1. jeanbird 2010/10/23 at 03:47 #

    I totally agree with every word you said! I, too, emailed AG to ask about the Felicity books, and they responded with their thanks and that Felicity will live on in her books, but they do not know if and when there will be more Felicity books. As they put it, “we have no information beforehand of any upcoming books.” I think its atrocious the way they are treating Felicity!


    • generationnext 2010/10/24 at 19:24 #

      And I also find the newest American Girl Rebecca and this Western Girl coming out in June 2011 rushed. Instead of focusing on eras they are focusing on “ways of life”. They completely took the value of American Girl. They are throwing in girls to make money rather than taking the time to really think about the new girls. We really didn’t need Rebecca. Samantha already heavily talked about factories and immigration. Religion was the whole problem with immigration. Protestants didn’t want Catholic ideas to spread in the USA. So what was the point of Rebecca’s book? To make some money. This western girl is going to have the same accessories as Kirsten. She can’t talk about the Gold Rush because that took place in 1848-1855, Kirsten’s exact time. I just really feel Mattel is ruining American Girl. It was better when the teachers were running things.


      • jeanbird 2010/10/24 at 19:34 #

        Would it do any good to complain to Mattel? I’m thinking probably not, but I just wish there was something we could do or that I could help do! Nothing good/decent lasts forever, *sigh*!


      • generationnext 2010/11/03 at 00:17 #

        You are right about that. It does no good to talk to them by email. Even petitioning doesn’t seem to work unless over 20,000 people sign. And even then. I have a good mind to march right up to Middleton, Wisconsin and demand that they stop ignoring classic and cherished dolls. I am going to make that a part of my trips next year. They need to hear it face to face from a real fan.



  1. American Girl’s Beforever | Generation Next - 2014/09/08

    […] Felicity’s Archival¬†and Part 2 […]


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