And again, I receive a flimsy email back. In the last post, I sent an email to Mattel how they have been gravitating away from the historical value of the American Girl dolls just so they can focus on modern dolls and keep up with this “backwards” generation who only value fame, clothes, and money. And yes those things are nice, but for children, they are the main reason why parents are broke and seem to be losing control of their children and their desires. This generation is the “I want” generation who feels the world owes them something, but have a hard time working for it. They are quite spoiled, undisciplined, and uneducated. And Mattel? They really don’t care. The company of Mattel is only a greedy, crooked business who is out to wipe American Girl from it’s original innocence and goal of educating children about history to another doll like Barbie, Bratz, and Liv that promotes fashion, fame, spending, and unrealistic goals and dreams that, let’s be honest, they’ll never achieve. They are encouraging little girls to act like teenagers, instead of like American Girl dolls, dolls that encourage girls to love themselves, to love youth as long as they can. They don’t give girls unrealistic expectations and make them feel like they have to dress a certain way to feel accepted. This is the email I received that is so similar to all of the other emails I sent. I suppose a letter will be more effective:
Dear American Girl customer, Thank you for taking time to express your feelings about our decision to move Felicity® to the American Girl Archives?. We are very sorry for the disappointment this has caused you. We know Felicity has touched the lives of millions of girls over the past 19 years. We can assure you Mattel did not drive this decision. While Felicity has been one of American Girl's most popular historical characters since her introduction in 1991, we felt the timing was right to preserve her place in American Girl's history, making it possible to introduce new characters and time periods for our customers to enjoy. Girls will still be able to see Felicity and learn about her stories at the American Girl Archives on our website. Her stories will live on through her timeless book series, DVD, and Mini Doll, which will continue to be available and sold through retail locations and through americangirl.com. Again, thank you for writing to us. We value your opinion and welcome your comments. Sincerely, American Girl Customer Service Phone: 1-800-845-0005 or 608-831-5210 Fax: 608-828-4790 Available Monday - Sunday 7 a.m. - 10 p.m. Central Time
They are lying when they say Mattel has nothing to do with it. That company has everything to do with it. They say they want to introduce new time periods and dolls, but it seems to me they want to introduce more modern time periods and dolls just to keep up with this generation and it’s “ideas”. One thing I will say about American Girl is they are expensive. About $95 plus tax. Liv and Bratz don’t run nearly half that amount which could contribute to the success of those dolls. Perhaps Mattel can learn from that and downsize the height of the dolls, but increase the quality of the dolls to lower the price. But getting rid of the historical value is the worse thing to do. It ruins the quality of the doll.
My final word on this matter is I think American Girl dolls are better off gone than made into dolls that are like Liv and Bratz dolls.