It seems that Liv was just released three years ago and already these dolls are going to retire. Just when I started to get into them, I hear the announcement that Spin Master, the company that produces them, is getting rid of them in 2013.
I know. When Liv was first introduced, I mentioned how I expected the Liv dolls’ sales to decline. Due to the high competition, Liv just couldn’t stand on it’s own. Liv dolls, even though pretty and fashionable, are just…like any other fashion doll. This is what makes them suffer. But Liv started a fashion trend that the other more “popular” dolls are imitating: pose-able bodies. That’s right. Liv was the first doll to have several different poses. The quality of the Liv dolls have been top notch as well. It’s sad to see the dolls leave so soon.
I know that Spin Master is used to making electronic games and boy toys, but they have to recognize that being a “Powerhouse” doll company is going to take time and effort. They should’ve known this before they made Liv dolls. When Bratz were first released in 2001, they didn’t make a whole lot of money. But Isaac Larian didn’t give up which is why Bratz grew to be the doll franchise it is today.
Times are different now than they were back then. Dolls need money in order for companies to keep manufacturing them. If a company senses that a doll isn’t working, nowadays they immediately toss that doll aside and start working on a project that will make a profit. Dolls are now made into an industry that can promise fortune if done in an innovative, creative, and discerning way. In order for companies to make the perfect doll they must:
1) Not consider what they personally think would be a positive doll, but do what children and tweens like. I’m sorry. Parents don’t want their kids to play with unwholesome dolls, but that didn’t stop Barbie and Bratz. It’s really not about the parents who just pick out a doll for their kids. It’s about the kids who like them. Even if a parent picks out a doll, a kid doesn’t have to play with it. It doesn’t mean they will like it. So, instead of worrying about what parents think, think about what kids like. And unfortunately the industry isn’t about personal creativity anymore either…not if you want to appeal to an audience and make money. So don’t throw your own ideas in too heavily.
2) Consider movie trends, music trends, and fashion trends.
3) Think about the future generation. NOT THE CURRENT ONE. Kids grow up fast, and before you know it, a whole new generation of kids will appear. Be aware of the future, not the present.
4) Have more quality and detail than the last doll to make the most realistic looking doll ever. Observe the current doll trend, in other words.
To conclude, I’m really sad to see Liv go. The doll line has really grown on me and the most recent outfits are so detailed and creative. I wish Spin Master wouldn’t give it all up so soon.