Say Farewell to American Girl’s Molly McIntire–She is being Archived

28 Jun


Molly McIntire and Emily Bennett are moving into the American Girl Archives. This is truly a loss, not only doll-wise, but historically. World War II is one MAJOR event in America. The recent new American Girls have been in less-important eras in America. Caroline is from the Second War of Independence which didn’t last very long, Rebecca is another Samantha with an immigrant background, and Marie-Grace and Cecile aren’t even from an important era at all. While I wouldn’t consider Kirsten and Samantha major historical dolls, Molly and Felicity were among the MOST important for young girls. World War II and the American Revolution are major wars that effected our nation. Without those two dolls, how can they expect to educate young girls about major times that shaped our nation? It’s the saddest thing. I know most American Girl fans are just waiting for a replacement, but there won’t be a better replacement for an event as important as WWII. While Caroline was considered the “Felicity” replacement, her era was not even as important as Felicity’s. WWII is what connected grandparents to their children. It was the bridge. To add, Molly is an old-time favorite, and will be missed. Her personality was so different from all the others. She wasn’t the ‘I’m so perfect, kind, and brave”. She was very realistic of a young girl of ten years of age.

Yet, we knew this was coming. The first two original American Girls (and Felicity) were archived, and many predicted Molly was the next to go. All I can say is American Girl breaks my heart when they archive valuable girls who can teach important history. But hey, at the end of the day, it’s money that keeps American Girl alive. People want new historical dolls, and that’s what American Girl is trying to do. I suppose they plan on doing the 1950’s next. Or make more “pretty dresses” instead of focusing on the historical value, like they’ve been doing. They are covering up basically all the important history. You might as well not even have the historical collection without WWII. And I doubt they’ll redo this era. You might as well have Molly, if that was the case.

While I’m glad at least the books will still be sold, what about the accessories and doll that bring history to life? Those play things bring history to life. What about that? Or maybe kids don’t have an imagination anymore…Or maybe Mattel doesn’t care. Either way, while I still do think American Girl is a better influence than all the other dolls, I’m not impressed with their new historicals. They just aren’t as important to history as the ones they retired. Replacements don’t make it better. All the new ones are the “pretty curls, and pretty dresses”. No dolls that actually relate to girls who don’t look like that. And what are they going to do about Molly’s one-of-a-kind glasses accessory? No historical dolls wear glasses, or are marketed that way.

Well, if you want to get Molly, now is the time to get her. World War II is officially knocked off of American Girl’s list. Looks like I’ll be purchasing dolls from another company that sells World War II dolls…



20 Responses to “Say Farewell to American Girl’s Molly McIntire–She is being Archived”

  1. Mai Wikia 2013/10/02 at 05:12 #

    I disagree with the following points (You can share you opinions):

    “This is truly a loss, not only doll-wise, but historically.”: How is this a loss ‘historically’ if they’re only retiring the doll and accessories? Yes having Molly being archived is sad and allot of people are upset, but why does it matter that the DOLL is from WW2? If Molly didn’t even have her books, would she still be ‘important’? And if her books never existed, how else would fans identify her as the ‘WW2 era girl’?

    “The recent new American Girls have been in less-important eras in America.”: For Caroline and Rebecca, this is not true at all. Though she is ten years younger than Samantha, Rebecca’s stories focus on Eastern European immigration and Jewish American history and culture. And Caroline’s stories are also important because the War of 1812 helped with showing Britain that the United States was an independent country. If it wasn’t for the War of 1812, then Britain wouldn’t consider the US as a country and the ‘Westward Expansion mission’ of the mid-1800s wouldn’t have happened. I strongly suggest that you read the Caroline books for yourself before you consider the War of 1812 as ‘un-important’.

    “Without those two dolls, how can they expect to educate young girls about major times that shaped our nation?”: You mentioned that Molly’s books would still be here after she leaves, so why not read those? Why would girls need a Molly doll in order to fully understand WW2? How much WW2 history do you think girls get from the Molly doll alone?

    “While I’m glad at least the books will still be sold, what about the accessories and doll that bring history to life?”: And how do the accessories bring history to life, exactly? For me, the items seem more to promote the doll and make AG more money than teach girls anything about WW2 history. (Unless you beg to differ. And if so, please explain)

    ^ Those are my two cents. 😀


    • generationnext 2013/10/02 at 23:52 #

      1) How is this a loss ‘historically’ if they’re only retiring the doll and accessories? Yes having Molly being archived is sad and allot of people are upset, but why does it matter that the DOLL is from WW2? If Molly didn’t even have her books, would she still be ‘important’? And if her books never existed, how else would fans identify her as the ‘WW2 era girl’

      The doll provided a hands-on tool for children to learn. From my experience of being an educator, children can read all day long, especially in the younger ages, but when they are provided models, hands-on materials, and chances to experience what they read, they learn better. The Molly doll was a complement to the books. The Molly doll alone isn’t needed, but it was definitely a powerful educational tool. To me, one isn’t more powerful than the other, but the power of both relies on the other. Less girls have bought the Molly books when they realize there is no doll, and less girls buy dolls when they don’t get to hear stories about them. It’s just common business sense. This is something American Girl could have taken advantage of, and this is what makes American Girl not only a doll company, but a powerful doll company, better than all the other dolls, and this is what helps it stand firm among it’s competitors.

      The dolls accessories allow the children to engage in “play” that helps them “live” the same life Molly did historically. This helps them understand the character they’re reading a lot more. They can relive the moments in their own minds. “Touching” and “Feeling”, learning through the senses, allows a child to experience what she reads, a kind of walk through a time machine, if you will. This is why the dolls were powerful.

      Again, without the doll, American Girl is no different from any other historical companies. Why read a Molly book when you have books like Dear America floating around? That’s a loss, because now others will spread their wings to companies who actually promote this time with models and tools.

      Maybe this is just the opinion of an educator.

      2) “Eastern European immigration and Jewish American History and culture” isn’t an “ERA” in American history. It’s a historical focal point IN an ERA. Eastern European immigration happened for years. That didn’t define a COMPLETE Era. I’m a historian. I should know. That’s the subject I teach. People don’t often know the difference between eras and historical focal points. Immigration was a part of the “Edwardian Period”. It was “a part”, but it did not define the Era as a whole. The 1910s were actually the Era of World War I in the USA, meaning all Americans were effected by this event. Only immigrant families were effected by immigration. I feel American Girl is cheating people.

      Especially, compared to World War Two, which was an event that effected THE WHOLE WORLD. American girl doesn’t stand a chance against it’s competitors worldwide without World War Two.

      The War of 1812 was a war that was defined as “the war that shouldn’t have happened”. Yes, I read the Caroline books seven times, and even in the books, in the peek into the past, they say this. Why? because we already fought and won a war against Britain. Period. Neither side won this war, and very few states were harmed by it, except the ones that lived by bodies of water. Neither did this war last very long. While, this is important to learn about on a minor scale, it’s really just a part of the former American Revolution on a larger scale, and doesn’t define a whole era. We never truly had to prove we were American, We WERE, despite what the president thought at the time, which is why so many Americans were against the war in the FIRST place.

      And again, it’s not as major as World War Two, which influenced the WHOLE WORLD on a grander scale, and defined a whole Era.

      Definition of Era-a period of time marked by distinctive character, events, etc.: the period of time to which anything belongs or is to be assigned: a system of chronologic notation reckoned from a given date: a point of time from which succeeding years are numbered, as at the beginning of a system of chronology: a date or an event forming the beginning of any distinctive period:

      Immigration was not an event that formed a specific period of time, especially because there were many other major event happening at the time. The major event was World War I, which was boiling overseas, and was the CAUSE of the massive wave of immigrants. But to the United States, the actual war only lasted a year, and so didn’t influence the daily lives of individuals for very long, therefore, not truly defining the whole era. An Era is an event that usually lasts 3 or more years.

      All history is important, but the more distinctive eras should be addressed, as they mostly shaped the nation, and WWII was definitely one of them that shaped the WORLD.

      3) I think girls can get a lot from a Molly doll educational-wise. Again, it is a hands-on learning tool. It’s the reason why living history museums are so popular. They provide hands-on experience. Not just reading it in a book, but exploring it through play and the imagination, and fully understanding the character and her life by exploring the accessories she would’ve used. Reading about Molly’s bike is great, but the child really gets the sense of what she’s reading if she can “feel” or “touch” a model of what she’s reading. She can fully comprehend what riding that bike must feel like for Molly, and therefore, her brain can adjust to the idea, and retain the information even stronger. any psychologist could tell you this. This is why American Girl’s line of dolls have been so powerful for parents, teachers, and children.

      4) When i say bring “history to life”, I mean they get to experience “using” or engaging in playtime that helps them live the life of an era they know nothing of, as they don’t live in that era. To children, it is simply fiction, or something they can only imagine, but never truly understand or experience. With the dolls and accessories, the children are able to sort of use items that girls from long ago might have used, which could bring them closer to girls of long ago. For instance, Josefina has an horno oven. Most girls don’t use that today. Reading about it, they learn it, but they may forget what it’s called, or weed out what they don’t understand for information they do. But with the accessory, they can pretend to bake bread in an horno the way Josefina did, and understand how life was like on the rancho, and understand why this was so important for Josefina. They can experience and relate much more to the character. This is like going to a museum. In museums, you may not “really” being going back in time, but when you go, you begin to understand what life was like even more, and it becomes more real for you, and more “life-like”.

      Regardless of Mattel’s intentions to make a buck, the original purpose by Pleasant Rowland was to make a buck differently, and that was by educating young girls about history so that girls can look at examples and learn from their experiences. Even if it seems less about teaching girls these days, it has proven to be better than other doll companies like Bratz and Monster High, who provide no doorways or beginning stages into teaching children about history.

      Then again, the point of my article is that MATTEL is less about history and more about making money, which is why American Girl isn’t as great as it was when Rowland had them. My point is all Mattel wants to do nowadays is make money…but not also educate young girls.


    • generationnext 2013/10/02 at 23:58 #

      To add, Westward expansion would’ve happened even if we hadn’t proved to the Britains we were American. Westward expansion was a result of trains, better means of travel, and just claiming the land as our own in general. Fighting the British might have ensured that, but a war didn’t have to happen for this to occur, and the war was not the influence for America deciding to expand westward. It only served to make US more confident, or rather, the president. But again, most Americans didn’t see the point in the war. We can learn a lot from it from a minor historical point, but the major era is the one that gave birth to this event: the American Revolution.


  2. Mai Wikia 2013/10/03 at 04:04 #

    😀 Thanks for the response! Now onwards:

    The main reason AG chose the 1910s was mainly because this decade had a lot of Eastern Immigrants arriving in America, hence why it’s refered to as America’s ‘melting pot’. So even though America had entered WW1 in 1917, Rebecca’s stories still had the focus-point of the Immigrant-themed storyline that Samantha didn’t focus on and was one that differed for Kirsten’s own experiences. So I found it odd that you’d think Rebecca’s time period wasn’t as important just because her books didn’t focus on a certain event in American history.

    And just to be curious: how important was Josefina’s time period? In what ways is Josefina more important then Rebecca? I personally believe both these girls were created to represent their own personal ethnic groups: Josefina talked about New Mexicans and Rebecca focused on Jewish Americans. So if that’s’ the case, shouldn’t Rebecca’s time period be considered more important than you originally think? Or are there other issues with her you still have?

    And let’s be honest: doll companies routinely retire old dolls and release new dolls all the time, so why shouldn’t AG? Yes there is only one Molly as opposed as hundreds of Barbies, but have you ever considered why AG may want to retire Molly after 27 years of sales? My hunch is that AG does care about their Historical Characters; but with so many fans asking for specific and newer time periods, what is AG supposed to do? Ignore their requests? No; because I’m sure AG knows that even the biggest AG fan would get dulled from the same 9 Historical dolls with the same clothing, accessories etc. So why not switch it up? Though the newer girls seem to be from ‘less important’ eras, PC has honestly used up a hug chunk of America’s main historical events already, so of course AG would need to find newer time periods that won’t be as important as WW2 or the Revolutionary War. But what other choice do they have? Also consider the AG stores; each store has only 9 grand displays for the Historical Characters, where would the extra three girls go?

    Also if I may: Yes Molly and Felicity are from two of the most important events in American history, but how many of their central books actually ‘talk’ about these events? For Molly you had her meet book and her 6th book, whereas Felicity had her 6th book and books 4-5 having bits and pieces. And then you have the rest of the books focusing on what it was like to ‘grow up’ during these events hence why I don’t view any of these girls as important. I mean sure Molly’s from WW2, but what’s the point in even having her if her books focus on th growing up aspect of her era rather than the actual event? At least Caroline’s meet book talked about how the War of 1812 was causes; shouldn’t Meet Molly have done the same? (And yes I get these books are for kids, but shouldn’t kids know these things too, even if they’ll forget the knowledge later on?)

    And in what ways has Mattel’s Historical focus differ from PC’s? At least Mattel is replacing these girls with newer historicals; I mean hey, they could have just decided to eliminate the Historical line altogether and pretend it never existed. But in all serious, your input could help me understand this.

    Other note: Molly’s departure is sad, but you shouldn’t blame Mattel for bringing hell to AG when you consider that AG is a ‘business’, and that businesses retire things all the time, no matter how ‘unique’ a product is. A problem I see with distresses fans is that they focus so much on a doll retiring that they forget the character is still with AG even after her doll is gone. Isn’t that better than AG just eliminating the character and pretending sh never existed at all? (At least Samantha got a new mystery in 2011!)


    • generationnext 2013/10/03 at 04:24 #

      I appreciate and welcome your responses as well. It’s interesting to see the views of others.

      Mattel brought hell to American Girl for a number of reasons, and many old-time American Girl fans agree. 1) The dolls and accessories are lower quality 2) There are less accessories 3) They focus more on the JLY dolls.

      Businesses retire things all the times. This is true. But this doesn’t mean it’s always smart. While I do agree that retiring dolls is necessary, I believe that some dolls should stick around simply because of it’s historical value. I’m easily going to another doll company for my World War II needs since now my kids are entering that subject next year, and I won’t be able to utilize Molly as a model to teach about that Era.

      The 1910s were a time where many immigrant families came into the United States. But again, that isn’t an Era. American Girl is running out of ideas, and it’s showing.

      In my honest opinion, I don’t feel Josefina is from an important Era, and will easily be replaced, neither was Samantha. Caroline WAS an important Era, but branching from Felicity’s Era.

      Believe it or not, Molly talks about World War II in how it actually effected America. Most Americans were not fighting overseas, especially not women or children. Molly’s story is realistic in it’s portrayal of the Home Front, and how the War effected daily “Life”. It is the doorway for children. It leads to other question. Just knowing the basics, leads children into asking other questions.

      While Caroline’s books were exactly in the middle of a battle, it was a battle that wasn’t as important in American history. While Molly and Felicity’s books focused on the daily lives of individuals in those times, those events effected daily life for long periods of time, either in subtle ways or big ways. Those events defined and effected daily life for ALL Americans.

      War of 1812 only effected people along the coast and near water. But some Americans were barely affected at all by this event.

      But you do make a point. If people want more American Girls, we have to get used to the fact that they have to get rid of some dolls. But this will make them suffer monetarily, not just because Molly was a popular character, but because World War II is a major historical event World Wide, that most people in every country knows about. It’s a good introduction into history because many grandparents went through it, and people from Germany and Japan can relate to this historical event. It’s familiar, and draws historians from all around. Every historian knows that whenever you mention historical topics, it’s missing something if you don’t have WWII. It’s truly a “loss”, even if it must be done for some money.

      Again, I can easily find a company to suit my World War II needs educationally….but that’s just it. They lost my services in that regard. Imagine other services they lost.

      I am happy that American Girl is better than most companies in that they actually continue to sell the books and mini dolls, and I hope they have mini accessories in the future.

      Thanks for your post. It was really insightful.


    • generationnext 2013/10/03 at 05:10 #

      Again, I don’t care if they get rid of SOME American Girls, just not the ones from the extremely important Eras that shaped the WHOLE nation such as the Civil War, American Revolution, The Great Depression, and World War II. The others can easily be replaced.


  3. Mai Wikia 2013/11/08 at 22:52 #

    Other WW2 doll needs? Do you or do you not own Molly? (Curious)

    Onwards: the decision for Molly to leave has been circulating since 2010, when AG had decided to archive Felicity in a move that great shocked the community. Yes Molly is from WW2, but if AG needs to replaced certain girls with newer ones, shouldn’t they be allowed to choose Molly? Because if they didn’t choose her, then they would have only Addy and Josefina to choose from, and I don’t think they could replaced either with a girl from the 20th century.

    And even though Molly can be considered as a ‘stepping stone’ for young historical fans, is she such a big stone that AG needs to keep her? Is WW2 the type of event most children will grow up not knowing a thing about if they never touched the Molly books? (Though I’m sure there are a lot of people that know barely anything) Yes her books talked about daily life, but wouldn’t it have been more interesting if they took the time in Meet Molly to talk about America’s earlier resistance to enter the war prior to th Bombing of Pearl Harbor, rather than mushing things up like a smoothie? And wouldn’t Felicity’s stories be more proactive to the Revolution if Meet Felicity happened in 1775?


    • generationnext 2013/11/09 at 02:42 #

      I own Molly, but there are many accessories I do not own. I will be purchasing WWII accessories from other doll companies that support my historical WWII collection. I collect historical items, and items that support history. I came into the franchise not because I like the dolls but because i love history, and some fans are like me. That is a loss in itself. I wonder how many other people will now be purchasing WWII items from another company, as I’m sure I’m not the only one who will.

      If you like dolls, you don’t care as long as you get a doll. But if you’re a history fan, history major, and history lover, like me, you would see this as a loss.

      They are allowed to do whatever they want. It’s not realistic to say my words will stop them from doing whatever they want. But I don’t feel it is a smart move nonetheless, and it’s subject to criticism. I also have a right to criticize.

      First off, any historian will tell you that WWII is the most talked about and relateable historical topic known around the world. Any potential fans will be able to leap into American Girl bridging that gap because they are familiar with WWII. Grandparents find American Girl appealing when they can relate to a character like Molly. You’d be surprised how one move like this can effect how many fans they gain in the near future.

      Samantha and Molly were two of the most sold American Girls. Samantha because she was pretty, and Molly because her era relates to modern history, it relates to the way most grandparents lived their life in 1943-1945. This brings grandparents who are mostly collectors into the franchise. Without this WWII line, we are missing that bridge for newer fans who want to collect the doll series. We also have historical experts, especially fans of WWII. These are people who are mostly interested in history. We are also missing those who sponsor and endorse American Girl for their WWII line. They are losing money from these angles.

      However, American Girl is taking this risk because so many “doll fans” are asking for more historical dolls. They did the same for the ones we have. And yet, the new dolls they have aren’t making as much as they’d hoped. Why? Aside from the fact that modern girls of today would rather buy a doll that relates to them (My American Girl and GOTY), most people can’t relate to time periods they don’t know very well.

      WWII is also a heavily talked about topic in school. I’m a teacher, I should know. Many children use the Molly book in reports and for tests. Having the doll and accessories help them remember what they learn. This also helps them develop a love for American Girl as it gives them exposure to the brand. As a teacher, I recognize the power of these tools and how they can help a child. Now, American Girl doesn’t have to be this to little girls. But if they won’t, I’m sure a doll company will jump on the chance to take the “WWII” audience because there is a lot of revenue to be made from that time period.

      American Girl is a doll company, but there are plenty of 18″ doll companies. American Girl is most respected for it’s historical focal points, historical dolls that bridge gaps into learning history.

      American Girl doesn’t have to keep her. But trust me, they are allowing competition to emerge and take the WWII brand. In fact, there is already a rising giant taking that brand. There is more revenue in WWII than Second War of Independence because no one knows about that war, and no child learns about it in school. I find that children read historical material more when they have to than when it’s just fiction they can find anywhere on the shelf. Though American Girl is trying to introduce times in history people don’t know much about, let’s face it: well-known times are excellent promotion to the brand as a whole. If I research WWII online, Molly will be one of the things that pop up, giving me (the researcher) exposure to American Girl. How many people research Second War of independence? Though it’s nice to have Caroline, I feel it’s not smart to get rid of Molly. Samantha and Kirsten, yes. But Molly? No.

      Having Felicity’s story during the war wouldn’t be as important as what contributed to the war in the first place. Why? Because the whole meaning is lost during a war. It would not be realistic for a nine-year old girl to have experienced battle to the degree a man would’ve. To add, the American Revolution isn’t the same as the Revolutionary War. The American Revolution was the revolts that happened BEFORE the war occurred, the reason the War was necessary. Felicity represents those feelings that contributed to the war’s beginning, which is what influenced most 9 year old girls, even if they never saw a battle take place.

      Same with molly. The only ones who experienced pearl harbor were mostly men. How can that relate to 9 year old girls? Possibly only a handful. But we see that just because little girls weren’t actually getting blown to smithereens didn’t mean the war didn’t effect them. Most 9 year olds experienced the war, including my own grandmother, much the same way Molly did. Every girl who lived in that era can relate to molly’s experience, unlike an unusual experience like pearl harbor. Why would a 9 year old be influenced by pressure NOT to enter the war?

      To be honest, I do feel Addy will be archived because of Cecile.

      The “news” you heard in 2010 were just rumors. Not fact. Though the rumors came true, I don’t put much stock in rumors until a press release comes out.


    • generationnext 2013/11/09 at 02:43 #

      And Felicity’s story takes place between 1774-1776.


      • Mai Wikia 2013/11/09 at 07:44 #

        First, I apologize for forgetting to mention that the 2010 archival claims were ‘rumors’ as many people thought the original three girls would be the first Historical to be archived.

        Second, if AG can’t make room for Molly and a new historical, then why should they keep Molly? If getting rid of Molly means AG fans can finally have a 1950s girl that may or may not mention the Cold War, then shouldn’t Molly be allowed to leave? Yes there will be no more WW2 girls at AG, but how many other doll companies would try to steal Molly’s reputation by making their own WW2 dolls? As beloved as she is for her time period, she’s still a 20+ year old doll and AG may have felt that she needs to go.

        I also thought it’d be interesting for you to read what this blogger had to say about Molly’s archival (Just ignore the swears, if any):

        Thirdly, if anything, I think Addy’s biggest threat would be a Civil Rights Movement Girl who’s AA.


      • generationnext 2013/11/13 at 22:25 #

        People’s perception of the 1950s is very thin knowledge on history. Not everyone, just most people. They think there will be a girl with poodle skirts. But honestly, a girl in the 1950s would be just like Molly. The 1950s was considered a “peaceful” time as in comparison to former times (even Julie’s story mentions this). Why? Because the time period wasn’t marked by any specific events.

        And again, everything that happened in the ’50s was a result of the worst war that ever happened in the world: World War Two. WWII is still one of the most important events in the nation’s and the world’s history.

        I could care less how beloved she is. Samantha and Kirsten were beloved, but I could understand their archivals as plain as day. I know why American Girl feels the need to let Molly go, but it’s not a smart idea.

        Actually, there is another company that is starting to sell historical dolls. They don’t have the vast array of history that American Girl has, but they do at least have World War Two. I’m a major history collector. trust me. And with Molly gone from American Girl, I’m sure fans aren’t going to mourn her disappearance. They will simply buy another World War II doll from another highly respected company.

        The Cold War mostly influenced adults, and I can’t see the cold war containing most of what a book series would contain.

        Getting rid of Molly or any other doll doesn’t guarantee there will be a new American Girl. That is also an assumption. They may just keep with a limited amount of dolls for financial purposes. Replacing Molly with a 1950s girl hardly seems like a satisfying replacement for someone who is interested in REAL history, and not just doll collecting.

        I think the best thing to do would not be to get rid of the dolls that represent major times in history, but to down-size on the My American Girl dolls they seem to be so fond of lately. While, I do feel Mattel is only doing what they feel will “make” room, and they are entitled, I don’t feel they will benefit much from it. They’ve made two historicals after archiving the others, and the sells of those historicals are waaay lower than they anticipated.

        I do feel that Addy will be archived next, whether we have someone from Civil Rights or not. A Civil Rights girl might replace her, but nonetheless, I believe she will be next to go.


      • generationnext 2013/11/13 at 23:00 #

        Oh and the link with that “blogger” also has a very shallow viewpoint. 1) She clearly isn’t an educator 2) She fails to see the big picture.

        She’s simply stating how Molly’s archival isn’t the end of history and how American Girl isn’t the only place to get history. That’s my point. So why am I buying American Girl? I’m a fan there for the history and how it can help educate, not because it’s a doll. That’s me as a fan, and many other educators. The point is, we can now bring our money somewhere else.

        To add, she is sending these remarks to people who are already fans. What about the people who aren’t fans? How is American Girl going to promote Molly’s books to people who aren’t fans? Most of them get exposure through the magazines. If Molly isn’t in the magazines or on the shopping website, why would anyone care about the books? And as I said, no REAL historian would respect a company that doesn’t focus on the most important events in history.

        Just the other day, while I was at American Girl place, some man came up to me and was like, “Where’s the American Revolution doll?” I had to tell him they got rid of it. He laughed and said, “Typical.” It was clear from the expression on his face he didn’t respect this doll company.

        Again, American Girl is allowed to do what it wants with it’s doll line. But again, I don’t think it’s smart, whether they feel it’s time to go or not. They keep getting the same results: lower sales for the historicals.


      • generationnext 2013/11/13 at 23:02 #

        That blogger is very self-centered. So her line is complete, she assumes that everyone’s already bought all the old dolls. Like new 8 year olds and 10 year old don’t pop up every year…


      • generationnext 2013/11/14 at 02:31 #

        Have you seen Mattel’s other brands as well? Every time Mattel does that “retire/replace” method, in a few years, the line ends up ending. Take Diva Starz (Summer replaced by miranda), Generation Girl (Chelsie and Ana replaced by Mari and Blaine), and even Myscene (Barbie replaced by Kennedy). All of those lines always had major replacements, before the whole brand was retired. It’s Mattel’s way of saying they aren’t making enough money. I have enough experience with the company to know how they operate.


  4. Mai Wikia 2013/11/16 at 04:58 #

    So you think there’s a deep understanding with Samantha’s and Kirsten’s achivements, but not Molly’s? Exactly what makes sense that only Molly should have been spared, despite her WW2 background?

    And yes I get what you mean about the blogger, but I agree with her that Molly’s archivement isn’t the end of Molly-or WW2. To be fair, AG hasn’t made it clear that they are permanently retiring Molly forever; they claim to be ‘archiving’ some of their older dolls to make room for newer girls, which has been a promise they kept. Now whether or what the archived girls will ever return to stores is a mystery, but I don’t think AG is ready to completely give up on these characters to go as far as retire all their books and pretending that they never existed. With Molly leaving now, and the possibilities of Addy’s and Josefina’s in the near future, one doesn’t know whether or not AG will stop after they reach Kit or if they will retire her too, hence why I don’t support those who drastically opposes AG’s archival decision.

    To continue, I still feel that the fans are responsible for this as they are the ones who bombard AG with requests for newer Historicals-even if they don’t want to lose Molly, I’ve met a lot of fans who would also adore a 1950s girl. So if getting rid of Molly means that they’ll be allowed to receive their ‘dream historical’, should AG allow that to happen?

    I also think the reason the JLY line is so big is because it gives girls more freedom to dress to choose a girl that’s different rather than settling for a specific set of girls where each hair color may have only 3-5 representatives. Now whether or not the JLY line should downsize is a tricky solution as I don’t know if this decision will help with creating more store displays for Historical characters, as that could be why AG can only promote 9 Historicals per store rather than 12.

    Also with that person you met: why didn’t you mention that AG kept Felicity’s books?


    • generationnext 2013/11/16 at 06:31 #

      1) I did mention about the books to this person. The point for him is that he had to ask about it. He couldn’t fathom why there wasn’t any particular mention on the American Revolution.

      Just imagine you are just opening an American Girl magazine for the first time today. Block out the idea that you know about any old-time dolls, and just open the magazine. A newcomer is not thinking, “Oh, they still have Felicity books.” And an American Girl fan won’t always be around to inform them. The next thing you know they will be asking for colonial dolls and World War 2 dolls…the same ones they got rid of! This actually happened in my classroom. We have just gotten on the subject of WWII. During a casual conversation, she was flipping through an American Girl magazine, she said she wanted Caroline.

      Later that day, she said she was going to ask American Girl to make a Revolutionary War Girl. Unbeknownst to her, they already had one. I told her they had a doll, but she’s no longer available. I told her the books are still around. She was confused, because of course she’s a child.

      While, I agree with you, I don’t believe these dolls will be gone forever, I believe this generation will miss out on the opportunity to own Molly and Felicity. I feel this is a loss because it can be a great opportunity to introduce the major wars of America, especially considering people’s fascination with them.

      Its similar to what happened to Bratz. After a long lawsuit with Bratz, Bratz disappeared from the toy industry for a while. Even though MGA brought Bratz back, Bratz is suffering in sales because this new generation isn’t familiar with them.

      2) If you are not a historian, you probably wouldn’t understand why I deem Samantha and Kirsten as more unimportant. Perhaps unimportant is too simple a word. The term “loose” is more appropriate. The era Samantha grew up in focused on progress in america. This progress was actually more realized in the 1910s. Samantha is more loose history, history that can be summed up in one paragraph. Ask any historian and they will tell you the same thing. Kirsten is Pioneer America, but we know that Pioneer America can range from 1820s-1870s. Kirsten took one portion of that, but it’s loose. Pioneer America leads into the Civil War Era, which was still considered a part of the Pioneer Era as well. World War II was very distinct in history, all around the world. Samantha’s era popped up here and there, and came back around again. Progress increased in 1905, then went through a decline in 1907, back around again in 1910s…It’s not a distinctive period, and therefore, easily replaceable business-wise.

      Also, compare how many people search Pioneer America and Turn of the 20th Century, and compare how many people search the American Revolution and World War II. That’s how many people are fascinated with the major wars of America, and all those people are potential fans.

      It’s the same way with blogging. You have to observe what people research. What are people interested in, and what subjects can most people relate to? All those people are potential fans, not there yet, but have the potential to be. This is also why I find Samantha and Kirsten to be less “important”. There isn’t as much traffic. And the intention is to get new fans, new customers, as most old customers will buy anything with an American Girl label on it.

      To add, Molly is the only one marketed with glasses, which I really can’t see any other historical doll being marketed as uniquely as Molly. Samantha and Kirsten? They can re-do bangs with a 1980s girl or even 1950s! They can re-do bangs with any historical girl. But glasses? Nah, I don’t think they’re going to repeat that look. They are very limited in how many historical girls they can advertise with glasses. I believe American Girl will dumb new girls down to curly haired, hazel eyes…like with ALL their recent dolls.

      3) I do understand why the my American Girl line is so big, but my American Girl is doing what the My Twinn doll franchise has already been doing. Of course that’s why girls like it. It’s a more modern doll, and girls have more creative freedom. But if American Girl were to allow a girl to design their own historical doll, I still believe it wouldn’t sell as well. Many of the children in my class don’t want what they can’t relate to. It’s the nature of children. children want what they’re exposed to. If you give them the taste of “creating their own types” that’s what they’ll want. If you give them pretty historical dolls, that’s what they’ll want. It all depends on what is emphasized by the company, and it will show.

      4) Most of the fans are to blame for the archivals, at the cost of newcomers who really had no prior knowledge of the originals, the way fans have.

      5) This isn’t a “drastic” opposition to Mattel’s archival idea, as again, i believe some American Girls are replaceable. However, I do believe when they get rid of Molly, they may not bring her back for some time, and the little girls of today will not know who she is. They will miss out. And an American Girl fan won’t always be there to remind them that the doll is still being sold on ebay.

      6) I think it’s more than store displays when it comes to down-sizing historicals, which is why I believe they should down-size my american girl. More like decreasing manufacturing costs, as they come out with too many face molds for my american girl at one time, costing them millions every year. Way more than they used to with american girl today. And now GOTY. That money could go to the historical line. But that won’t happen, too much money comes out of modern dolls…

      Pleasant Rowland said in an interview that she was a curriculum writer, an educator, and she wanted to help augment interest in history for young girls, which was her purpose for American Girl in the first place. She never said she wanted wholesome dolls, she never said she wanted relate-able modern girls. She wanted girls who were just like girls of today, only living in different time periods. She hoped this would inspire girls to learn about history. The My American brand is one huge leap from that goal.

      7) American Girl fans ask for dolls in the 1950s, but how many of those fans will actually buy it if it’s disappointing? Fans asked for Second War of Independence doll, but the sales haven’t shown this great number of fans who have been asking for her. Sales HAVE been large for Samantha and Molly and currently is still high for Kit. Molly and Kit are two of the most unique looking American Girls. One being advertised with glasses, the other with a short blonde bob and freckles. This also gives them very strong importance to the brand.

      People ask for dolls not recognizing that the time isn’t really going to be what they expected, because of people’s perception of time periods. For instance, most people want a 1950s girl because they think she will come with a poodle skirt and a jukebox, like the costumes they see in Halloween ads about the 1950s. They will be more disappointed to find that a 1950s girl may not come with the accessories they think she will. They will end up disappointed.

      Just as people expected tons of French accessories for MG and C, and it really wasn’t as people thought it would be. MG and c are a prime example of pretty dolls, with a disappointing collection. Fans asked for French girls, but there isn’t much to their line because there isn’t much to their time period, so there’s not much to their story, and not many accessories they can produce that don’t overlap Addy and Kirsten’s time periods. If people ask for unimportant eras, not recognizing it is, they will end up disappointed, like they have been, as sales have shown.

      A real historian wouldn’t consider the 1950s girl a good replacement. A good IDEA, but not a good REPLACEMENT for WWII. Simply because of the heaviness of the WWII Era. Of course, we’re talking to doll fans, not history fans, and us history fans lose.

      Because of this, no, I don’t believe Mattel should give the fans what they want ALL the time. I think some business discernment should be used, give the fans some of what they want, but don’t cheapen them by giving them dolls from Eras you know weren’t important to history. There needs to be a balance. Honestly, fans don’t always know what they’re getting into when they ask for things, especially when they know little history.

      Hey, they didn’t hesitate in saying there wasn’t enough history for that Asian historical everyone’s been asking for in an email they sent me three years ago. And they’re pathetic answer was Ivy.


  5. asmahan 2013/11/16 at 18:36 #

    u cant do this a declare a war to bring all the american girl dolls and stuff from the american girl archives whos with me all we need is a plan followers lets get back what we used to have in american girl store so please help us it would be so greatful


    • generationnext 2013/11/17 at 02:35 #

      Lol I don’t know if they will go back. This is what happened in 2001, when Felicity was retired. So many people sent hate and threatening mail to American Girl, they decided to bring Felicity back. But now that they’ve been releasing new dolls, they’ve made it easier for fans to gather in their minds that AG is “replacing” them. I think it’s a gimmick. They will get rid of these dolls whether they replace them or not, just like they did Felicity in 2001. I think it’s because the historicals aren’t selling as well as the modern girls.

      You can also blame fans for begging for new dolls. American Girl can’t possibly manufacture all of these dolls. I think they need to down-size on My American Girl. But I do understand how you feel. 🙂 Thanks for the comment.



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