American Girl has decided that Cecile, Marie-Grace, Ivy, and Ruthie don’t fit into their “future plans” when it comes to Beforever.
So, now these girls will be in the Archives.
Yes, Mattel was so inconsiderate, they had the audacity to make this announcement just TWO MONTHS before Beforever, like people are going to be rushing like chickens with their heads cut off to buy FOUR $100 dolls in just TWO MONTHS!
You know what, screw Mattel. I’m glad I’ve gotten all the dolls I want because I would be skeptical about any purchase I make from them from now on. I still support American Girl for providing wholesome dolls for little girls, I still support the educational value of the brand, but as a company, American Girl aka Mattel SUCKS.
American Girl LIED to fans stating previously on facebook: “We don’t plan to retire ANY dolls this year”. Yea, full of lies, just as I predicted. This was confusing and breached any trust people had in this company.
Come on. American Girl has been planning Beforever for TWO years. We all saw Beforever trademarked a long time ago. It had to have taken them at least a year to design the clothing and concept. They KNEW these dolls would be retiring long before MAY. They could’ve announced it long before. And why are the store workers more open about it but the FB workers so “oblivious”? Store workers said the dolls were retiring while FB kept saying none were retiring this year. Right.
I already can’t stand what their new “fresh approach” is looking like. I do like the idea of consolidated books and the new images. However, everything else just pretty much bombs for me. I also might support the 1950’s doll, if she even turns out all that great. I’ve seen prototypes and I despise all of the pastels showing up on the American Girls so far and those over-used hazel eyes.
I was never a huge fan of Marie-Grace and Cecile, and I never saw the fairness in the Best Friend dolls, since all the girls’ best friends never had dolls. But Ivy WAS the only Asian Historical Character. She was nothing more than a side-kick, but a doll little Asian girls could relate to. Marie-Grace and Cecile have become a major part of the line. Cecile has shown people that there is more to African Americans than slavery. I guess only “Vanilla” fits into American Girl’s vision of “fresh and new”. They only had five other diverse girls that were a part of the main line (And no, I’m not including the side-kick Ivy, but I’m including Rebecca because her ethnic religious background is different). Now, that has been stripped to four.
Some fans didn’t see this kind of behavior coming when they were making “demands” for Mattel to “focus” on the American Girl historical brand. They didn’t see that American Girl would make inaccurate clothing to replace the old outfits when they begged American Girl to make new outfits. They didn’t see this coming when American Girl was Archiving dolls, imagining that American Girl was “replacing” girls. And I tried to tell them that’s what they WANTED people to think, to make change easier. They are really just trying to find new ways to make money. They may not replace all four at once, like people may want.
For any normal company archiving dolls in just two months, it would be okay. Companies retire and replace dolls all the time. Most dolls only cost $12.99-$20.00. Buying four dolls at that price would amount to buying ONE American Girl doll. Considering the PRICE of American Girl dolls, change isn’t easy without loss. If the price was lower, people wouldn’t be complaining as much. They could complete their collections within weeks. But with four dolls at a high cost? Inconsiderate, and shows how much they care about their fans: Not much at all.
Oh well, I got my answer for the Archived girls. It looks like the books WILL STILL be sold! At least they had the courtesy of doing that for fans.
Well, Beforever is set to launch around August 28, 2014 according to Amazon.com. Stay tuned for more updates.