Hello, Gen Next readers and Kpop fans!
Anticipation is high in the Kpop community for the girl group f(x)’s 2015 comeback! As a huge f(x) fan, I’m super stunned at how f(x) is promoting themselves this year…And yet, should I have expected anything less?
If you don’t know who f(x) is, take a detour to f(x), the Korean Spice Girls + Amber Liu in the Spotlight
As most fans know, f(x) usually only makes one comeback a year. This means fans don’t often get a lot from them. But when they do come back, they are never like anyone else. Their concepts and music are usually eccentric. Thus, we always expect promotion to be different.
But this time, f(x) has really done something different.
Many fans, including myself, were a little worried about f(x)’s comeback after member Sulli’s departure from the group. It still may not feel the same for many fans. But this comeback seems to represent f(x) as being as strong as four walls despite everything they’ve been through. It seems like the other remaining four members have been working hard.
This comeback album is called 4 Walls Exhibit. The album will be released October 27, 2015! What did they do to promote this concept?
f(x) and SM have decided to rent out an art space and created a four-wall exhibit. The exhibit will last through the weekend until Monday, October 26, the day before their comeback.
The exhibit shows a cut-out, boxed-up space in a wall with holograms of the various visuals of the members shining on all four walls. There is glass protecting this space. On the front of the glass is the track list for the album!
What an innovative way to get the promotion off the ground! Let’s just hope the music is as amazing as the promotion.
The song is said to be EDM-styled with a dream-like sound. I’m not sure if we’ll be getting the usual upbeat sounds we’re accustomed to hearing from them. But time will tell.
f(x) will perform for the first time since being a four member on M! Countdown next week! Stay tuned for more updates!
Teaser photos have already surfaced and can be found at http://fx.smtown.com