Bratz Controversy: Fans in Outrage Over “Female Voice” in Bratz Music Festival Vibes Commercial

28 Jan

bratz mfv

Bratz has revealed their all-new Bratz line: Music Festival Vibes. The new commercial brings back some of the edgy “funk” that was present pre-2007. The dolls have been “spiced” up, bringing the Bratz at least one step forward towards their original glory days. The outfits are a little more original and gaudy than outfits that were released last year.

Bratz fans were given a chance to vote on which voice they felt would fit the new and “funky” Bratz Music Festival Vibe commercial best.

Many fans were shocked to find that the “female voice” was chosen over the male voice.

Controversy

According to most fans, the male voice clearly “won”. They felt that MGA took it upon themselves to choose the female, disregarding the voting. Some fans see this as a sign that the company cares nothing about fans’ viewpoints.

MGA claims on Facebook and Twitter that “voting and research” shows them that the female voice was preferred.

Voting Process

Through some Youtube videos, like this one:

fans had to “like” to vote for a male and “comment” to vote for a female in this video. However, many fans who wanted a male also commented…No one is sure whether that affected the voting process or not.

Fans could also vote on Facebook, Twitter, and Instagram.

No one is sure how MGA came to their final decision. Did they just observe how many comments were IN the comments’ section without actually reading the comments? If this is the case, they missed all of the comments that actually said, “Male”. Did they do a vote among the company and included their own votes?Did they read blogs and message boards about it?

The “research” that MGA is talking about remains unknown.

I know I never posted the voting process on this blog, regrettably. After skimming through comments, it seemed like most people chose the male…

Why did fans want a male voice instead of a female voice?

It’s the same reason why people wanted “Nerf” (the company who came up with the Super Soaker) to make “Nerf Rebelle” for girls.

Many people felt that if any doll line could break social-gender boundaries, the Bratz was the group of girls that could. There are many MALE Bratz fans as well. They felt this was the perfect opportunity to show the world that it’s okay for males to like dolls, just as it’s okay for females to like sports. If they had put a male voice in the commercial, it would’ve sounded “edgier”, like the Wild Life Safari commercial. It would’ve been revolutionary because most doll commercials have “female voices” promote the commercials. It would’ve been original.

Now, they are leaving it open for the competition to take the most ingenious idea ever and run with it. This could’ve been an idea that could really promote the Bratz.

But there were some fans that wanted a female voice. After all, females can be “edgy”, too. Many young girls thought it sounded as if the Bratz themselves were singing the song. They also felt it didn’t sound as “creepy” (?). Some fans liked the “sassy” feeling in the girls’ tone of voice.

My thoughts

I’ve given up on the possibility that MGA could make the Bratz the revolutionary line it used to be. I feel that having a male voice, considering how original it is, should’ve been the main choice and shouldn’t even have been up for debate or discussion. If MGA wants to put Bratz on the map, they are going to have to learn to take risks, as they once did. They need to start looking for innovative ways to promote the Bratz and help them stand out.

Nowadays, people are paying attention to things that “break social rules”. People want to see something “new”. Why do they think Frozen is such a big deal? It passes the Bechdel test. This is also why Frozen’s dolls are (arguably) having more success than most of the dolls in toy aisles.

But MGA seems to think (I should say, based on their choices and actions) that has more to do with the fact that they are two strong “female” characters. It’s not just that. The dolls represent something that is RARE in cinema. The Bechdel test suggests that there be “two females, who talk about something, other than a man.” Frozen passes this test.

Among doll commercials, it’s quite common to hear female voices narrate for dolls. Where is the “revolution” in that?

I think too many people shame males who like dolls. That kind of commercial would send a very positive message about accepting people’s differences and it would make male fans feel “included”.

Still, I think the female voice itself sounds really good. It sounds like a “Bratz-y” song. It’s much better than the other commercials for Bratz. I’m actually really impressed. I’m really impressed with the Bratz Music Festival Vibes line itself.

Now, all they need to do is bring back the “glossy eyes” and the Bratz will be back to normal!

So, readers, what do you think? Do you think MGA made the right choice? Do you think MGA should have chosen the male voice? Leave me a comment and let me know! (And no, this won’t go into the voting process. It’s over. XD)

OR

 

MGA should just release both! How about it? 😉

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