#Bratz 2018: What I Want to See Back and What I Don’t

8 Jul

Yasmin snapped! Let’s hope the doll is as beautiful as the art…

 

Greetings GenNext readers!

I am excited that Bratz are coming back this Fall! WOO! It’s really happening. We’ve been getting a few teasers on instagram that confirm it’s really happening. And of course, I have a few surprises up my sleeve to support the Bratz dolls’ return!

Ever since I started that 2018 article regarding Isaac Larian announcing the Bratz dolls’ return, I’ve been really thinking about the Bratz dolls’ career over the last 17 years. I’ve been reviewing pictures, my dolls, Bratz music, and even press interviews and such, just walking down memory lane. There was a lot about Bratz that just blew me away within that time!

I believe I’ve told people on my Bratz Quiz (How Well Do You Know the Bratz?) article a few years back that I’ve been into the Bratz since the website was under construction late 2000, early 2001-ish. So, I’ve seen a lot come out of the Bratz. I was among those in the target demographic back during the Bratz’s debut, and I’m so glad that I was able to support Bratz for so many years.

There’s a lot that I really loved about Bratz, and of course, I want to see it come back in 2018. So far, I’ve mostly heard good news (like Hayden Williams, a fan favorite designer and illustrator, at least designed one of the Bratz’s lines).

Hayden Williams illustrations

Isn’t Hayden Williams amazing? I can’t wait!

Still, there were a lot of things that bothered me, too.

While there’s a lot of things in more recent years that disappointed me (Bratz 2015 to be exact), there were some things during Bratz 2k that I don’t want to see anymore, either. That’s right. You read right. Let me repeat. There were some things that occurred from 2001 to 2009 that I don’t want to see AGAIN.

Let me break down my “Dos” and “Don’ts” for the Bratz 2018. Many of you might not agree with them, but I’m still going to say it.

If you don’t like reading, skip down and listen to my videos: Skip

I told ya’ll in my last article why I didn’t want to do an article on Bratz too soon. I don’t want to come across negative. XD

DOs

 

Passion for Fashion

Okay, we all know the Bratz girls were developed with other interests. But let’s be real, we love the Bratz because they have a passion for fashion! The dolls showcased bold and fashion-forward style and that’s what I want to see return.

I don’t care what the radical feminists and soccer moms say about them wearing too much makeup. I say BRING IT! I don’t care if they slut-shame them. I say BRING IT!

Though we know designer Hayden Williams is going to deliver that “Passion for Fashion” for an exclusive line, we don’t know how the other Bratz lines are going to turn out.

What I hope to see is Bratz’s urban 2001 sass and design combined with their avant-garde punk attitude. There can’t be one without the other. Bratz should bring a little bit of both.

Four Core Girls and Two Core Boys

I understand why people made a stink about MGA adding Raya as the “fifth core girl” in 2015. After all, it was the original four that made the Bratz brand. Raya was also another blonde character, uninteresting, and just not necessary.

Still, I find it ironic that the same people that hated Raya being added as a core girl keep asking for Meygan and Dana to come back along with the core four. So why even be mad about Raya when Raya was not the first character to be the “fifth” core girl? MGA has been adding “fifth” core girls since Meygan was released in 2002 and Dana released in 2003.

For me, I wasn’t having it then, and I’m not having it now. Stick to the core four. There’s just enough dolls to express solid fashion passion. Too many characters drown out the individuality.

It’s okay to add these girls in there sometimes, but overall, the core girls (and boys) should be the main focus. And they should be in almost EVERY line. The CORE characters should not be replaced by other dolls (which in Raya’s case, at least she wasn’t a replacement, like Meygan and Dana have been in many of the Bratz lines).

I also want to see Dylan return. While it was cute that MGA announced CAMERON on instagram, where’s Dylan? He was one of the few boys of color in the Bratz Boyz line. He NEEDS to come back. They better not think of having a comeback without Dylan.

All the other side characters should be an afterthought.

Bratz Music

You can say what you want about anything else regarding the Bratz dolls, but you can’t deny their albums were filled with BOPS.

I was just going back through their music the other day. From Rock Angelz to Forever Diamondz, they had some cuts. I’m not ashamed. I dance to their music at home, in the car, on the street. I’m ready for it.

This is the one thing they didn’t mess up in 2015. Skylar Stecker did a pretty good job with the theme song “What’s Up?”

Still, I hope they can get Universal back on board for the project. The music sounded polished. All they need are some decent songwriters, and we’re good to go.

A Good TV/Netflix series

Whether it’s live action (like what MGA’s Project MC2 has), Stop Motion (like what they had in Japan in ’03, not Stoopid Studios’s garbage), or CGI animation like what the Bratz had before from 2005-2008, it should be well-written, engaging, and should promote the Bratz characters’ individual charms and styles (unlike the TV series, some of the movies, and the live action movie back in the day, which I’ll talk about later…).

I have a good script going actually, if anybody is interested in picking it up. It’s juicy, and follows the Bratz’s “actual” life. Basically, it’s focused on the “real” story behind the Bratz dolls’ life and career. I aim to make it sophisticated enough for the target demographic (which should be 10 to 14, as it was once before), and fun enough for everyone.

But even if no one is biting for my TV/Netflix script, I really think a future series that highlights all of the characters’ strengths and weaknesses, focuses on things real tweens and teens experience, and has a little drama and adventure would be nice.

Jade’s Original Personality

This is the only thing the 2015 Bratz stop-motion series got right. They brought back Jade’s “extreme” personality traits. In 2001, Bratz dolls weren’t extremely developed back then. We learned a little about them from their profiles about their fashion sense and from the main website, where fans could get a glimpse inside the Bratz girls’ rooms.

Many Bratz fans who got into the fandom in 2002 and beyond didn’t know about the Bratz rooms set up on the main website because the website was changed as soon as Meygan was released. In Jade’s room, she had a skateboard and green alien. This was a sign that Jade was supposed to be a sporty character. You can even look at the 1st Edition Bratz and gather that she’s pretty sporty.

For some reason, those personality traits were given to Cloe in the movie and TV show adaptations. To me, it just didn’t fit Cloe’s “ethereal and angelic” image. Those qualities were clearly meant for Jade. However, because Jade’s personality was considered more empowering, maybe writers thought it would be better to give the BLONDE girl those traits (instead of Cloe’s “head always being in the clouds”, which would’ve made her fit stereotypes).

Or those involved with writing for the Bratz didn’t do enough research.

Though I’m glad Jade maintained her edgy fashion sense in the movies and TV show,  and I like that she had that “geek chic” thing going on in some of these adaptations, I don’t feel that any of the writers, producers, and directors really knew about Jade’s characterization throughout her entire doll career. I really liked that she was developed as both smart and sporty. Why can’t she be both?

I’m hoping that MGA returns Jade back to her original self.

Bratz Video Games

I loved the Bratz video games for the Playstation 2 and I hope there are games released on the PS4 and Xbox One. Those games were entertaining for me. I also think it helped more girls get into video games. This time, though, I hope the UnReal Engine is used for future games. It would be awesome!

Make the Characters SINGLE Again

Cloe and Cameron are cute and everything, but their relationship kind of made playtime limited. Kids couldn’t put the characters they wanted together. People couldn’t take photos of Cameron with Yasmin, Cloe with Eitan, or Cloe with Yasmin and post them online without someone saying, “No, their boo is ___.” I think “shipping” should be open.

I also really liked the line Secret Date. Unfortunately, with Cameron being so heavily shipped with Cloe, lines like that are impossible now.

Still, I would like the Bratz to be single, available, and just dating and having fun in their Teen or young adult lives. I hope it returns.

It should be open so people can see any Bratz character with any Bratz Girl or Boy they want to see them with. I mean, you can do that already without regard to the adaptations, but the “fixed” coupling would make it harder to post pictures with your favorite couple without people making comments about who should be together.

Movies Like Bratz Passion for Fashion Diamondz, Bratz Genie Magic, and Bratz Fashion Pixiez

Even though these movies weren’t realistic, they were fun. There was a spirit of adventure and magic that made them fun to watch. I especially liked the suspense and mystery in Passion for Fashion Diamondz, even if the ending was a bit predictable. Movies like this also made the lines themselves more appealing.

These movies also included the soundtrack songs in them.

I still do think that adaptations should be a little more realistic and should focus more on trials real teens are going through, but I would also like more adventurous movies. With a movie, you have to entertain an audience for an hour or two.  You might as well make it fun.

Boyz Lines

I hope to see more lines just for the Boys. I do believe that Bratz should mostly focus on the girl dolls and should focus on building female bonds. BUT I also liked that the boys weren’t just “boyfriends” to the main characters. They had their own “passion for fashion” thing going on. It made them seem more individual and less like “Ken dolls”.

It seems Cameron is the only doll that has been re-released since 2015, and he really got the “Ken” treatment back during the 2015 revamp (being only released in the Funk N Glow line as Cloe’s boyfriend). I mean, I’m not whining because at least he’s back. Still, I would like to see the boys break out a little and be a little different from the other boy dolls out here.

Good Hair

Back in the day, the first Bratz dolls had really good strong hair. They had quality hair. It made their hair shine and it made hairstyles look so polished on the dolls. It could also get wet without problems.

But after awhile, it seemed like they started putting cheaper hair on the dolls. I really do hope they bring back that good hair.

I also hope Sasha starts wearing her hair more natural, kind of like how she wore her hair in Style It and Dance Crewz but possibly more natural than even those styles.

I would also like to see some real hairstyles return. Around 2005 and 2006, it seemed like the hair styles got more and more flat. When the Bratz were first released, their hairstyles were diverse and unique. Later, they all just had their hair straightened with some color.

I hope the amazing hair returns. I’m not saying it’s mandatory, as I would just like the diverse fashion, especially because the hair will probably come down anyway. But I really liked it as a collector. The hair was inspiring.

 

 

 

DON’Ts

 

Closmins

If ya’ll thought the Tweevils got on your nerves on the Bratz TV series, the Closmins irked me more. Since 2003, we started seeing how blonde white Cloe and racially ambiguous Yasmin (though in reality, we all know she was meant to be Iranian but whateva, they used the “Hispanic” thing to get her to sell better) started getting all the love. And I know these two are a lot of your faves, so you may not like what I’m about to say.

But the rest of us Sasha and Jade fans were incensed. How dare they kick out the real dolls of color?

That isolation grew and grew until we hardly saw Sasha and Jade in major lines.

Don’t believe me? How about I bust out a list:

  • (2003) Big Bratz (Limited Collectors’ Edition)-Cloe, Yasmin, Meygen (where’s Sasha and Jade?)
  • (2004) Wild Life Safari – Cloe, Yasmin, Meygan, Nevra, Fianna (Don’t let that TV series fool you. Jade and Sasha would’ve OWNED this line. Screw Nevra and Fianna. They look alike anyway!)
  • (2005) Birthday Bash– Cloe, Yasmin, Sasha, Phoebe (No Jade)
  • (2005) Campfire – Cloe, Yasmin, Dana, Phoebe, Felicia (I love Felicia and everything, but why couldn’t we have two black dolls in one line? Ya’ll don’t care to add Nevra and Fianna in the same freakin’ lines, and they look more alike)
  • (2005) Dynamite – Cloe, Meygan, Nevra (We don’t even have Yasmin in this line. Cloe is the only one in the line from the core Bratz. You trying to give us a “Barbie” type of tease?)
  • (2005) Fabulous Las Vegas – Cloe, Yasmin, Sasha, Tiana (Jade? Jade? Where are you?)
  • (2005) Hollywood Style – Cloe, Yasmin, Dana, Phoebe, Katia (Wow, no Black girls belong here, huh? No Black girls in Hollywood?)
  • (2005) I-Candy – Cloe, Yasmin, Phoebe (More Closmins)
  • (2005) Midnight Dance – Yasmin, Meygan, Fianna (Yas is the only girl from the core here)
  • (2005) Ooh La La Paris – Cloe, Dana, Kumi (More Cloe)
  • (2005) Play Sportz – Cloe, Yasmin, Sasha, Meygan, Fianna, Roxxi (Where’s Jade again?)
  • (2005) Wild Wild West – Cloe, Yasmin, Meygan (with horse), Fianna, Kiana (Closmins)
  • (2005) Pretty N’ Punk – Cloe, Jade, Yasmin, Meygan (See the Bratz Rock Angelz movie gave you the illusion that Sasha was involved. Nope. So what, MGA? Sasha can’t be punk? A Black girl can’t be punk?)

2004 and 2005 were Bratz’s biggest years, and yet Sasha and Jade didn’t get to enjoy the limelight. One can argue that maybe the years were bigger because Jade and Sasha weren’t in the lines, but based on online polls, at least Jade was considered the second most popular Bratz doll. Why was she omitted from all of these doll lines?

Bratz info to support series (2)

This isn’t even adding the fact that Cloe dominated all the solo “special editions” and the fact that only Yasmin and Cloe got outfits from the live action movie made for the dolls! So Cloe and Yasmin were the only ones meant to have that Bratitude?

Sasha and Jade only showed up for the “flagship” lines, the ones that were being highlighted in movies. They showed up just to confuse us. But they weren’t fooling petty fans like me. I didn’t miss a heartbeat.

And it wasn’t cute. If you are going to bring back the Bratz, don’t cater to the colorist side of the Bratz fandom. Please allow people to enjoy Sasha and Jade’s individual colors and unique physical traits. If Sasha isn’t outselling the other girls, give Sasha bomb outfits you can’t find on Yasmin or Cloe. Make her appealing. But don’t take her out completely because she isn’t white or “mixed” enough. That’s not 2018-ready.

And I know you think Jade can just be replaced by any brunette that looks similar, but you’re absolutely wrong. We need more Asian representation in media and entertainment. It’s bad enough they get “white-washed” out as it is. Bratz is supposed to be a line celebrating diversity. Show us you aren’t like Barbie by doing that.

If I see it again, MGA, you and I are going to have a nasty exchange. Well, not too much of a nasty exchange because I do love MGA, but I will have some words.

The Closmins reveal the fact that these “fifth core girls” did nothing but divide up the main four core girls. This is why I don’t want anymore core girls. These other characters should either be an extension of the four core or not in the line at all.

Bratz TV Series

I know what you 2005 Bratz fans are thinking: “WHAT? I LOVED the series! It’s what brought me into the Bratz! And I ship Cloe and Cameron and want to see what happened next!”

That’s where I clash with the fandom. That’s why I’m scared. Most of the fans want to see this series actually return.

Most of the people who fell in love with the Bratz through the Bratz series were probably way younger than me when that series came out. A lot of people say “The series was my childhood”. By the time that series came out, I was a teen fan of Bratz and a collector rather than player. Maybe I was too old to be into Bratz in some people’s eyes, but I still loved the dolls and wasn’t ashamed.

While I loved that the animation sort of brought the dolls to life and promoted the brand, there were a lot of things about that series that bothered me, and it wasn’t just the plot holes, lack of wardrobe changes, and corny script. In fact, that’s what I actually liked about it. All of those things gave it a cartoon-y charm.

The bad part, to me, is that I believe the series is the reason we even got the CLOSMINS in the first place.

The first thing I hated about that series when it first began is that it took the Bratz Rock Angelz model (yes, I hated that movie, too) and made Cloe the narrator and lead character. Mind you, Bratz was originally a line meant to differ from Barbie, where the blonde chick got most of the shine.

Yasmin was the first Bratz doll and the original darling of the brand. So why Cloe?

Fox Entertainment, the distributor of the series, put more emphasis on ditzy and dramatic Cloe, giving her a beautiful steady love interest and an empowering personality (a personality stolen from Jade to make her more appealing, by the way), and less emphasis on the viewpoints of the other characters.

Though Yasmin was dethroned as the lead, she did get the best treatment in the series, being designed as this sweet and loving animal lover. The change didn’t really hurt her popularity.

What did Sasha get written as? A loud-mouthed, selfish control freak who wasn’t attractive to anybody but herself. I believe Sasha’s character in the series is why she was always voted as the least popular Bratz among the core in polls back in the day (and this is aside from the fact that people already have a negative opinion about dark skin, especially overseas).

And Jade just got all the leftover personality traits.

In fact, they completely changed Jade’s character. It’s not really the series’ fault. I blame Bratz the Video: Starrin and Stylin. Still, they took from that movie, which made me dislike the series even more.

I do not EVER want to see a Bratz series like this again. You all can come at me for it. I’m ready.

If it does return, I hope the wrinkles are ironed out.

Bratz Movies like Bratz the Video: Starrin and Stylin, Bratz Rock Angelz, and Bratz the Movie

I didn’t hate these movies overall, but there were some things that bothered me. The reasons I dislike these Bratz movies are the same reasons I disliked the Bratz TV series.

First of all, I did not like some things in Bratz the Video: Starrin and Stylin. I know many people didn’t like the movie overall. At the time of release, some people felt the animation was outdated and cheap-looking. For me, I actually liked the animation because it reminded me of the commercials. I truly like 2-D animation. I liked the story-telling, too. I think it was more realistic than the other movies.

What I hated about it was how the characters were written. This was the beginning of the destruction of the Bratz characters in my opinion. When the Bratz dolls were first released in 2001, they weren’t developed with any particular personality traits, just “fashion passions”. These “fashion passions” sort of highlighted their personalities, but not directly. So, anyone could kind of make-up their own personalities for the characters. However, there were other signs about the characters’ personalities on the main website, which apparently many Bratz fans (and these writers and developers) never visited. If you looked in their bedrooms, you could see their different interests. I wish I could show you all, but you can’t even get into this website now, not even on Wayback Machine.

Okay, I admit, I was one of the main people begging MGA to make a movie for the Bratz characters to flesh out their personalities. Stupid me.

Starrin and Stylin and the book series that inspired the movie didn’t consider the website. I personally was looking forward to a sporty and edgy Jade with a passion for fashion. Basically, a non-typical fashion girl. That’s not what Starrin and Stylin gave me. In fact, her whole sporty appeal was wiped from existence.

What’s more? Sasha was given the worst personality in the group. She was characterized as a “control freak”.

Bratz Rock Angelz bit off a little bit from the original movie. They brought back the relationship between Cloe and Cameron (only they made them childhood friends, when technically Yasmin and Cameron were, but we’ll talk…). Sasha was still a control freak, and now was also selfish and pushy. They brought back Jade’s “ultimate fashionista” persona, which I already didn’t like.

But what really killed me is that Bratz Rock Angelz COMPLETELY SWAPPED Jade and Cloe’s lives. And when I say literally, they even switched their OUTFITS. You know why this angered me? Because Jade’s outfit was actually one of the best sold in the line. It appealed the most to punky tomboys like myself. It gave Asian persuasion Jade an image that could help her become more popular.

What did Fox Entertainment go and do? They gave it to CLOE. And it was weird. It looked like Jade was talking with Cloe’s voice.

Yes, I’m a petty fan. I do not like when adaptations deviate from the source material. I hate this because everything that I like about something can be altered in-brand because of these adaptations. It overall affected the brand.

The worst part is the Rock Angelz movie is actually popular among the fans. Ugh.

To add insult to injury, Bratz Rock Angelz took away the emphasis on Yasmin, the original lead character, and decided they would tell the story through the eyes of the BLONDE. Why did I ever think Bratz could be different from Barbie when Fox pulls this crap with the Bratz?

Bratz Rock Angelz eventually spun into that wack-attack TV series that highlighted all of the negative changes.

Why did I even watch it? The Bratz Rock Angelz album was released before the movie. After that amazing album, I thought the movie would touch on all the subjects covered in the music, which actually would’ve made a compelling story. Not only did the movie completely miss everything in the album, only ONE song from the album was present in the movie.

And if those movies weren’t bad enough at jacking the Bratz up, here comes Bratz the Movie, the Raspberry-award winning live action based off of the dolls. While I loved most of the actors in the film, the film was obviously designed to capitalize off of the High School Musical craze. We’ve got a Sharpay look-alike, plenty of musical numbers, and friends torn apart because they belong to the wrong clique.

But the worst part about the movie is the white-washing of DYLAN. Dylan was clearly meant to be BLACK (at least bi-racial). This Bratz Boy has come with braids and dreads in his hair! He has been released with dark brown skin at many times. Even former characterizations of him, such as in the first Bratz movie, highlighted him as BLACK.

What did the live action movie do? They cast a white boy for his role. I took issue with that.

Overall, MGA would do us all a favor if they avoided white-washing the Bratz brand to appeal to colorist fans (and you know who you are).

2015

Don’t do this again. Don’t. Do. It. Again.

There is no room for goo-eyed, tacky, uninspired, and sweet-faced Bratz dolls. Not now, not EVER.

Lawsuits

We all know that once the Bratz dolls come back, there will be a lot of copy-cats. We know all the doll companies want to create dolls that make a statement like the Bratz did. We need to just accept that there will always be imitations.

What we don’t need are more lawsuits coming from MGA. Really, because of all of those lawsuits from 2004 to 2009, MGA wasn’t able to really focus on the Bratz, and that affected the dolls. It affected the quality of the brand and Bratz were almost legally removed from shelves because of those lawsuits.

We need to leave the confrontational attitude back in 2k. Moving forward, we need to focus on making this brand the best it can be. I really don’t want another issue to rise up where we’re losing some of our MGA team because they all work hard to make their dolls successful.

Painted On Clothing

I forgot to mention this. We need to leave the painted-on leggings and stockings back in 2k. Looking at Bratz lines like I-Candy, Ooh La La Paris, and Star Stylez, I don’t like that someone decided it would be cute to paint on clothing instead of actually taking the time to design mix-and-match fashions!

I understand it’s cheaper than actually producing high-quality materials. I understand that it’s easier for kids because it’s harder to lose something that’s painted on and harder to swallow as well. There was also probably an issue with resources to fun some of these high quality items.

In all fairness, they probably wanted I-Candy girls to have stockings, but real fabric stockings with painted on shoes would’ve looked odd. So, I understand.

But it really also made mixing and matching outfits challenging. I mean, you could mix-and-match all you want, but there would be some awkward leg coloring peeking out.

If you’ve got an I-Candy Bratz doll, you know that these dolls would look awkward wearing any other outfits besides the ones they have on. Maybe that was the purpose, so that people would see the distinction in this line, but it’s just not fun.

Recycled Clothing from Sister Brands

This was a big problem for me. When Bratz Party Cloe was released, it was easy to tell that she was wearing leggings recycled from the Moxie Teenz line. Maybe it’s just my imagination, but they looked awfully similar…

It was almost like Bratz got whatever was left over from the  Moxie Teenz collection. I mean, MGA admitted in 2010 they rushed to bring the dolls back to shelves, so I guess they just put whatever they could find on these dolls. Still, I hope we’re not ever in that situation again.

I just hope that Bratz isn’t going to be “borrowing” from their sister brands this time around. Don’t get me wrong. I do like Project MC2 well enough, but I just feel the Bratz need to be distinct from them. Those girls are cute and everything, but just not the Bratz. If I can find the same outfits on a Bratz doll that I can find on the Project MC2 dolls, why buy the Bratz, ya know?

 

So that’s my list of Do’s and Don’ts. What are some things you Bratz fans want to see return? Do you agree with my list or not? Leave me a comment and we can get the discussion rolling!


Check out my video versions:

Want to create translation for your country or want to make adjustments to the above videos? You can!

http://www.youtube.com/timedtext_video?ref=share&v=XyoNDr1GOno

http://www.youtube.com/timedtext_video?ref=share&v=XQYyVtf8TvQ

2 Responses to “#Bratz 2018: What I Want to See Back and What I Don’t”

  1. generationnext 2018/07/14 at 18:03 #

    Reblogged this on Generation Next and commented:

    Now I’ve added videos inspired from this article! If you don’t like reading, give them a listen instead! #Bratz 2018 “Dos and Don’ts!”

    Like

Trackbacks/Pingbacks

  1. MGA’s CEO, Isaac Larian, Said, “Bratz Are Coming Back the Fall of 2018!” Can the Bratz Deliver This Time? | Generation Next - 2018/07/14

    […] Bratz 2018: What I Want to See Return and What I Don’t […]

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