Tag Archives: MGA entertainment

#Bratz2018: What I Want to See Back and What I Don’t

8 Jul

 

Bratz Sasha

I just want to take a moment of silence and thank the Bratz God:  Father Hayden Williams….We thanketh you for this sheer Bratz glory. Because of your greatness, you have snatcheth my wigeth! Amen and Awomen!

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Greetings GenNext readers!

I am excited that Bratz are coming back this Fall! WOO! It’s really happening. We’ve been getting a few teasers on instagram that confirm it’s really happening. And of course, I have a few surprises up my sleeve to support the Bratz dolls’ return!

Ever since I started that 2018 article regarding Isaac Larian announcing the Bratz dolls’ return, I’ve been really thinking about the Bratz dolls’ career over the last 17 years. I’ve been reviewing pictures, my dolls, Bratz music, and even press interviews and such, just walking down memory lane. There was a lot about Bratz that just blew me away within that time!

I believe I’ve told people on my Bratz Quiz (How Well Do You Know the Bratz?) article a few years back that I’ve been into the Bratz since the website was under construction late 2000, early 2001-ish. So, I’ve seen a lot come out of the Bratz. I was among those in the target demographic back during the Bratz’s debut, and I’m so glad that I was able to support Bratz for so many years.

There’s a lot that I really loved about Bratz, and of course, I want to see it come back in 2018. So far, I’ve mostly heard good news (like Hayden Williams, a fan favorite designer and illustrator, at least designed one of the Bratz’s lines).

Hayden Williams illustrations

Isn’t Hayden Williams amazing? I can’t wait!

Still, there were a lot of things that bothered me, too.

While there’s a lot of things in more recent years that disappointed me (Bratz 2015 to be exact), there were some things during Bratz 2k that I don’t want to see anymore, either. That’s right. You read right. Let me repeat. There were some things that occurred from 2001 to 2009 that I don’t want to see AGAIN.

Let me break down my “Dos” and “Don’ts” for the Bratz 2018. Many of you might not agree with them, but I’m still going to say it.

If you don’t like reading, skip down and listen to my videos: Skip

 

DOs

 

Passion for Fashion

Okay, we all know the Bratz girls were developed with other interests. But let’s be real, we love the Bratz because they have a passion for fashion! The dolls showcased bold and fashion-forward style and that’s what I want to see return.

I don’t care what the radical feminists and soccer moms say about them wearing too much makeup. I say BRING IT! I don’t care if they slut-shame them. I say BRING IT!

Though we know designer Hayden Williams is going to deliver that “Passion for Fashion” for an exclusive line, we don’t know how the other Bratz lines are going to turn out.

What I hope to see is Bratz’s urban 2001 sass and design combined with their avant-garde punk attitude. There can’t be one without the other. Bratz should bring a little bit of both.

Four Core Girls and Two Core Boys

I understand why people made a stink about MGA adding Raya as the “fifth core girl” in 2015. After all, it was the original four that made the Bratz brand. Raya was also another blonde character, uninteresting, and just not necessary.

Still, I find it ironic that the same people that hated Raya being added as a core girl keep asking for Meygan and Dana to come back along with the core four. So why even be mad about Raya when Raya was not the first character to be the “fifth” core girl? MGA has been adding “fifth” core girls since Meygan was released in 2002 and Dana released in 2003.

For me, I wasn’t having it then, and I’m not having it now. Stick to the core four. There’s just enough dolls to express solid fashion passion. Too many characters drown out the individuality.

It’s okay to add these girls in there sometimes, but overall, the core girls (and boys) should be the main focus. And they should be in almost EVERY line. The CORE characters should not be replaced by other dolls (which in Raya’s case, at least she wasn’t a replacement, like Meygan and Dana have been in many of the Bratz lines).

I also want to see Dylan return. While it was cute that MGA announced CAMERON on instagram, where’s Dylan? He was one of the few boys of color in the Bratz Boyz line. He NEEDS to come back. They better not think of having a comeback without Dylan.

All the other side characters should be an afterthought.

Bratz Music

You can say what you want about anything else regarding the Bratz dolls, but you can’t deny their albums were filled with BOPS.

I was just going back through their music the other day. From Rock Angelz to Forever Diamondz, they had some cuts. I’m not ashamed. I dance to their music at home, in the car, on the street. I’m ready for it.

This is the one thing they didn’t mess up in 2015. Skylar Stecker did a pretty good job with the theme song “What’s Up?”

Still, I hope they can get Universal back on board for the project. The music sounded polished. All they need are some decent songwriters, and we’re good to go.

A Good TV/Netflix series

Whether it’s live action (like what MGA’s Project MC2 has), Stop Motion (like what they had in Japan in ’03, not Stoopid Studios’s garbage), or CGI animation like what the Bratz had before from 2005-2008, it should be well-written, engaging, and should promote the Bratz characters’ individual charms and styles (unlike the TV series, some of the movies, and the live action movie back in the day, which I’ll talk about later…).

I have a good script going actually, if anybody is interested in picking it up. It’s juicy, and follows the Bratz’s “actual” life. Basically, it’s focused on the “real” story behind the Bratz dolls’ life and career. I aim to make it sophisticated enough for the target demographic (which should be 10 to 14, as it was once before), and fun enough for everyone.

But even if no one is biting for my TV/Netflix script, I really think a future series that highlights all of the characters’ strengths and weaknesses, focuses on things real tweens and teens experience, and has a little drama and adventure would be nice.

Jade’s Original Personality

This is the only thing the 2015 Bratz stop-motion series got right. They brought back Jade’s “extreme” personality traits. In 2001, Bratz dolls weren’t extremely developed back then. We learned a little about them from their profiles about their fashion sense and from the main website, where fans could get a glimpse inside the Bratz girls’ rooms.

Many Bratz fans who got into the fandom in 2002 and beyond didn’t know about the Bratz rooms set up on the main website because the website was changed as soon as Meygan was released. In Jade’s room, she had a skateboard and green alien. This was a sign that Jade was supposed to be a sporty character. You can even look at the 1st Edition Bratz and gather that she’s pretty sporty.

For some reason, those personality traits were given to Cloe in the movie and TV show adaptations. To me, it just didn’t fit Cloe’s “ethereal and angelic” image. Those qualities were clearly meant for Jade. However, because Jade’s personality was considered more empowering, maybe writers thought it would be better to give the BLONDE girl those traits (instead of Cloe’s “head always being in the clouds”, which would’ve made her fit stereotypes).

Or those involved with writing for the Bratz didn’t do enough research.

Though I’m glad Jade maintained her edgy fashion sense in the movies and TV show,  and I like that she had that “geek chic” thing going on in some of these adaptations, I don’t feel that any of the writers, producers, and directors really knew about Jade’s characterization throughout her entire doll career. I really liked that she was developed as both smart and sporty. Why can’t she be both?

I’m hoping that MGA returns Jade back to her original self.

Bratz Video Games

I loved the Bratz video games for the Playstation 2 and I hope there are games released on the PS4 and Xbox One. Those games were entertaining for me. I also think it helped more girls get into video games. This time, though, I hope the UnReal Engine is used for future games. It would be awesome!

Make the Characters SINGLE Again

Cloe and Cameron are cute and everything, but their relationship kind of made playtime limited. Kids couldn’t put the characters they wanted together. People couldn’t take photos of Cameron with Yasmin, Cloe with Eitan, or Cloe with Yasmin and post them online without someone saying, “No, their boo is ___.” I think “shipping” should be open.

I also really liked the line Secret Date. Unfortunately, with Cameron being so heavily shipped with Cloe, lines like that are impossible now.

Still, I would like the Bratz to be single, available, and just dating and having fun in their Teen or young adult lives. I hope it returns.

It should be open so people can see any Bratz character with any Bratz Girl or Boy they want to see them with. I mean, you can do that already without regard to the adaptations, but the “fixed” coupling would make it harder to post pictures with your favorite couple without people making comments about who should be together.

Movies Like Bratz Passion for Fashion Diamondz, Bratz Genie Magic, and Bratz Fashion Pixiez

Even though these movies weren’t realistic, they were fun. There was a spirit of adventure and magic that made them fun to watch. I especially liked the suspense and mystery in Passion for Fashion Diamondz, even if the ending was a bit predictable. Movies like this also made the lines themselves more appealing.

These movies also included the soundtrack songs in them.

I still do think that adaptations should be a little more realistic and should focus more on trials real teens are going through, but I would also like more adventurous movies. With a movie, you have to entertain an audience for an hour or two.  You might as well make it fun.

 

DON’Ts

 

Closmins

If ya’ll thought the Tweevils got on your nerves on the Bratz TV series, the Closmins irked me more. Since 2003, we started seeing how blonde white Cloe and racially ambiguous Yasmin (though in reality, we all know she was meant to be Iranian but whateva, they used the “Hispanic” thing to get her to sell better) started getting all the love. And I know these two are a lot of your faves, so you may not like what I’m about to say.

But the rest of us Sasha and Jade fans were incensed. How dare they kick out the real dolls of color?

That isolation grew and grew until we hardly saw Sasha and Jade in major lines.

Don’t believe me? How about I bust out a list:

  • (2003) Big Bratz (Limited Collectors’ Edition)-Cloe, Yasmin, Meygen (where’s Sasha and Jade?)
  • (2004) Wild Life Safari – Cloe, Yasmin, Meygan, Nevra, Fianna (Don’t let that TV series fool you. Jade and Sasha would’ve OWNED this line. Screw Nevra and Fianna. They look alike anyway!)
  • (2005) Birthday Bash– Cloe, Yasmin, Sasha, Phoebe (No Jade)
  • (2005) Campfire – Cloe, Yasmin, Dana, Phoebe, Felicia (I love Felicia and everything, but why couldn’t we have two black dolls in one line? Ya’ll don’t care to add Nevra and Fianna in the same freakin’ lines, and they look more alike)
  • (2005) Dynamite – Cloe, Meygan, Nevra (We don’t even have Yasmin in this line. Cloe is the only one in the line from the core Bratz. You trying to give us a “Barbie” type of tease?)
  • (2005) Fabulous Las Vegas – Cloe, Yasmin, Sasha, Tiana (Jade? Jade? Where are you?)
  • (2005) Hollywood Style – Cloe, Yasmin, Dana, Phoebe, Katia (Wow, no Black girls belong here, huh? No Black girls in Hollywood?)
  • (2005) I-Candy – Cloe, Yasmin, Phoebe (More Closmins)
  • (2005) Midnight Dance – Yasmin, Meygan, Fianna (Yas is the only girl from the core here)
  • (2005) Ooh La La Paris – Cloe, Dana, Kumi (More Cloe)
  • (2005) Play Sportz – Cloe, Yasmin, Sasha, Meygan, Fianna, Roxxi (Where’s Jade again?)
  • (2005) Wild Wild West – Cloe, Yasmin, Meygan (with horse), Fianna, Kiana (Closmins)
  • (2005) Pretty N’ Punk – Cloe, Jade, Yasmin, Meygan (See the Bratz Rock Angelz movie gave you the illusion that Sasha was involved. Nope. So what, MGA? Sasha can’t be punk? A Black girl can’t be punk?)

2004 and 2005 were Bratz’s biggest years, and yet Sasha and Jade didn’t get to enjoy the limelight. One can argue that maybe the years were bigger because Jade and Sasha weren’t in the lines, but based on online polls, at least Jade was considered the second most popular Bratz doll. Why was she omitted from all of these doll lines?

This isn’t even adding the fact that Cloe dominated all the solo “special editions” and the fact that only Yasmin and Cloe got outfits from the live action movie made for the dolls! So Cloe and Yasmin were the only ones meant to have that Bratitude?

Sasha and Jade only showed up for the “flagship” lines, the ones that were being highlighted in movies. They showed up just to confuse us. But they weren’t fooling petty fans like me. I didn’t miss a heartbeat.

And it wasn’t cute. If you are going to bring back the Bratz, don’t cater to the colorist side of the Bratz fandom. Please allow people to enjoy Sasha and Jade’s individual colors and unique physical traits. If Sasha isn’t outselling the other girls, give Sasha bomb outfits you can’t find on Yasmin or Cloe. Make her appealing. But don’t take her out completely because she isn’t white or “mixed” enough. That’s not 2018-ready.

And I know you think Jade can just be replaced by any brunette that looks similar, but you’re absolutely wrong. We need more Asian representation in media and entertainment. It’s bad enough they get “white-washed” out as it is. Bratz is supposed to be a line celebrating diversity. Show us you aren’t like Barbie by doing that.

If I see it again, MGA, you and I are going to have a nasty exchange. Well, not too much of a nasty exchange because I do love MGA, but I will have some words.

The Closmins reveal the fact that these “fifth core girls” did nothing but divide up the main four core girls. This is why I don’t want anymore core girls. These other characters should either be an extension of the four core or not in the line at all.

Bratz TV Series

I know what you 2005 Bratz fans are thinking: “WHAT? I LOVED the series! It’s what brought me into the Bratz! And I ship Cloe and Cameron and want to see what happened next!”

That’s where I clash with the fandom. That’s why I’m scared. Most of the fans want to see this series actually return.

Most of the people who fell in love with the Bratz through the Bratz series were probably way younger than me when that series came out. A lot of people say “The series was my childhood”. By the time that series came out, I was a teen fan of Bratz and a collector rather than player. Maybe I was too old to be into Bratz in some people’s eyes, but I still loved the dolls and wasn’t ashamed.

While I loved that the animation sort of brought the dolls to life and promoted the brand, there were a lot of things about that series that bothered me, and it wasn’t just the plot holes, lack of wardrobe changes, and corny script. In fact, that’s what I actually liked about it. All of those things gave it a cartoon-y charm.

The bad part, to me, is that I believe the series is the reason we even got the CLOSMINS in the first place.

The first thing I hated about that series when it first began is that it took the Bratz Rock Angelz model (yes, I hated that movie, too) and made Cloe the narrator and lead character. Mind you, Bratz was originally a line meant to differ from Barbie, where the blonde chick got most of the shine.

Yasmin was the first Bratz doll and the original darling of the brand. So why Cloe?

Fox Entertainment, the distributor of the series, put more emphasis on ditzy and dramatic Cloe, giving her a beautiful steady love interest and an empowering personality (a personality stolen from Jade to make her more appealing, by the way), and less emphasis on the viewpoints of the other characters.

Though Yasmin was dethroned as the lead, she did get the best treatment in the series, being designed as this sweet and loving animal lover. The change didn’t really hurt her popularity.

What did Sasha get written as? A loud-mouthed, selfish control freak who wasn’t attractive to anybody but herself. I believe Sasha’s character in the series is why she was always voted as the least popular Bratz among the core in polls back in the day (and this is aside from the fact that people already have a negative opinion about dark skin, especially overseas).

And Jade just got all the leftover personality traits.

In fact, they completely changed Jade’s character. It’s not really the series’ fault. I blame Bratz the Video: Starrin and Stylin. Still, they took from that movie, which made me dislike the series even more.

I do not EVER want to see a Bratz series like this again. You all can come at me for it. I’m ready.

If it does return, I hope the wrinkles are ironed out.

Bratz Movies like Bratz the Video: Starrin and Stylin, Bratz Rock Angelz, and Bratz the Movie

I didn’t hate these movies overall, but there were some things that bothered me. The reasons I dislike these Bratz movies are the same reasons I disliked the Bratz TV series.

First of all, I did not like some things in Bratz the Video: Starrin and Stylin. I know many people didn’t like the movie overall. At the time of release, some people felt the animation was outdated and cheap-looking. For me, I actually liked the animation because it reminded me of the commercials. I truly like 2-D animation. I liked the story-telling, too. I think it was more realistic than the other movies.

What I hated about it was how the characters were written. This was the beginning of the destruction of the Bratz characters in my opinion. When the Bratz dolls were first released in 2001, they weren’t developed with any particular personality traits, just “fashion passions”. These “fashion passions” sort of highlighted their personalities, but not directly. So, anyone could kind of make-up their own personalities for the characters. However, there were other signs about the characters’ personalities on the main website, which apparently many Bratz fans (and these writers and developers) never visited. If you looked in their bedrooms, you could see their different interests. I wish I could show you all, but you can’t even get into this website now, not even on Wayback Machine.

Okay, I admit, I was one of the main people begging MGA to make a movie for the Bratz characters to flesh out their personalities. Stupid me.

Starrin and Stylin and the book series that inspired the movie didn’t consider the website. I personally was looking forward to a sporty and edgy Jade with a passion for fashion. Basically, a non-typical fashion girl. That’s not what Starrin and Stylin gave me. In fact, her whole sporty appeal was wiped from existence.

What’s more? Sasha was given the worst personality in the group. She was characterized as a “control freak”.

Bratz Rock Angelz bit off a little bit from the original movie. They brought back the relationship between Cloe and Cameron (only they made them childhood friends, when technically Yasmin and Cameron were, but we’ll talk…). Sasha was still a control freak, and now was also selfish and pushy. They brought back Jade’s “ultimate fashionista” persona, which I already didn’t like.

But what really killed me is that Bratz Rock Angelz COMPLETELY SWAPPED Jade and Cloe’s lives. And when I say literally, they even switched their OUTFITS. You know why this angered me? Because Jade’s outfit was actually one of the best sold in the line. It appealed the most to punky tomboys like myself. It gave Asian persuasion Jade an image that could help her become more popular.

What did Fox Entertainment go and do? They gave it to CLOE. And it was weird. It looked like Jade was talking with Cloe’s voice.

Yes, I’m a petty fan. I do not like when adaptations deviate from the source material. I hate this because everything that I like about something can be altered in-brand because of these adaptations. It overall affected the brand.

The worst part is the Rock Angelz movie is actually popular among the fans. Ugh.

To add insult to injury, Bratz Rock Angelz took away the emphasis on Yasmin, the original lead character, and decided they would tell the story through the eyes of the BLONDE. Why did I ever think Bratz could be different from Barbie when Fox pulls this crap with the Bratz?

Bratz Rock Angelz eventually spun into that wack-attack TV series that highlighted all of the negative changes.

Why did I even watch it? The Bratz Rock Angelz album was released before the movie. After that amazing album, I thought the movie would touch on all the subjects covered in the music, which actually would’ve made a compelling story. Not only did the movie completely miss everything in the album, only ONE song from the album was present in the movie.

And if those movies weren’t bad enough at jacking the Bratz up, here comes Bratz the Movie, the Raspberry-award winning live action based off of the dolls. While I loved most of the actors in the film, the film was obviously designed to capitalize off of the High School Musical craze. We’ve got a Sharpay look-alike, plenty of musical numbers, and friends torn apart because they belong to the wrong clique.

But the worst part about the movie is the white-washing of DYLAN. Dylan was clearly meant to be BLACK (at least bi-racial). This Bratz Boy has come with braids and dreads in his hair! He has been released with dark brown skin at many times. Even former characterizations of him, such as in the first Bratz movie, highlighted him as BLACK.

What did the live action movie do? They cast a white boy for his role. I took issue with that.

Overall, MGA would do us all a favor if they avoided white-washing the Bratz brand to appeal to colorist fans (and you know who you are).

2015

Don’t do this again. Don’t. Do. It. Again.

There is no room for goo-eyed, tacky, uninspired, and sweet-faced Bratz dolls. Not now, not EVER.

Lawsuits

We all know that once the Bratz dolls come back, there will be a lot of copy-cats. We know all the doll companies want to create dolls that make a statement like the Bratz did. We need to just accept that there will always be imitations.

What we don’t need are more lawsuits coming from MGA. Really, because of all of those lawsuits from 2004 to 2009, MGA wasn’t able to really focus on the Bratz, and that affected the dolls. It affected the quality of the brand and Bratz were almost legally removed from shelves because of those lawsuits.

We need to leave the confrontational attitude back in 2k. Moving forward, we need to focus on making this brand the best it can be. I really don’t want another issue to rise up where we’re losing some of our MGA team because they all work hard to make their dolls successful.

So that’s my list of Do’s and Don’ts. What are some things you Bratz fans want to see return? Do you agree with my list or not? Leave me a comment and we can get the discussion rolling!

Take a look at a Bratz Yasmin Sneak Peak!

Surprise—here’s a peek at Cloe’s angelic look! #Bratz #BratzCollector #PassionForFashion

A post shared by Bratz (@officialbratz) on

Check out my video versions:

Want to create translation for your country or want to make adjustments to the above videos? You can!

http://www.youtube.com/timedtext_video?ref=share&v=XyoNDr1GOno

http://www.youtube.com/timedtext_video?ref=share&v=XQYyVtf8TvQ

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Bratz Dolls Say Goodbye To the Toy Industry

23 Oct

Bratz 2001

After a year long hiatus, Bratz returned to the doll scene in 2015. However, MGA decided to take the Bratz in a whole new direction. Thus, the doll line suffered. It’s bad enough that children seldom want to play with toys anymore, especially with tablets around.

MGA tried too hard to appeal to the wrong demographic and took away what made the brand special.

To read more about the Bratz story: What Happened to the Bratz?

For the past year and a half, the Bratz dolls have been suffering in sales. As a result, MGA confirmed in an email to a fan that they are planning to discontinue the Bratz this year. 😦

The fashion doll industry is dying out due to low funds to support doll lines, lack of inspiration, soccer moms, and vocal online and offline radical feminists (who have been against Barbie’s and Bratz’s “sexualization” , “attitude”,  and “materialism” for years now and have been influential when it came to stopping girls from buying these dolls). Apparently, having a passion for fashion is considered “anti-empowering” for women. Further, I guess the soccer moms just couldn’t let these dolls thrive, no matter how hard MGA tried to compromise with them.

The following links show just how many website articles (written by feminists) supported “feminist” makeovers and hated the Bratz:

These Bratz dolls got an amazing feminists makeover

Tree Change

This artist is giving Bratz an awesome feminist Makeover

Over-sexed and over here: The ‘tarty’ Bratz Doll

New Bratz dolls Tell Girls “It’s Good to be Yourself”

Read more: http://www.dailymail.co.uk/femail/article-411266/Over-sexed-The-tarty-Bratz-Doll.html#ixzz4gPS3FGyI

How to Explain Monster High and Other Hyper-Sexualized Dolls to Young Kids

Among many other articles. Most of the above articles are recent. The Bratz “controversy” has been going on since debut!

As a long-time super crazy Bratz fan, it is the saddest doll news I ever had to tell.

What saddens me most is not the fact that the Bratz will no longer be around, but the fact that they had so much potential. The Bratz dolls had the ability to bring the future of fashion (and a bit of history) to a fashion doll line–In a REALLY fashionable way. When I look back at Bratz Rock Angelz, for example, I remember a time when everyone wanted to be in a rock band. I reminisce on the styles of 2005 through that line. Bratz kept a record of the trends. I loved that about them. No other fashion doll line is doing that right now. None are capturing our generation’s fashions.

MGA mentioned in the email that this won’t be permanent. But I’m done believing they will bring back the awesome Bratz they once had. They got rid of the original designer, the court cases exhausted most of their funds, and social agendas in the world are influencing MGA’s direction. The only way the Bratz could get back on top is if MGA had the money to get them there and a designer who understood the original designer’s vision.

My next best bet is that another company buys out the brand and makes it awesome. The likelihood is slim, considering “rights” issues and all, but it’s a hope of mine.

My other big optional hope is that the original Bratz designer will gain the rights to the dolls once again and take the brand to a company who will really bring the vision to life.

If the Bratz make a return in a couple of years, when people are feeling nostalgic, there are a few things they truly would need to make it successful. Back in 2001, Bratz suffered at debut. A couple of things were needed to help boost the Bratz reputation. Any future designers and producers of the Bratz should take note.

1. Advertisements with Animation, a Tasteful Tune, and with Girls 10 to 14 

The coolest part about the first Bratz commercial was the animation mixing with the real girls. It was very interactive, fun, and funky.

Having older girls in the commercials made it sassier. The Bratz wasn’t written off as something that was just meant for little children when people saw older girls in the commercials. With older girls, it clearly seemed to appeal to the Tween market. If felt like something tweens and teens could relate to.

The Tween market has a lot of power nowadays, especially when dealing with social media and current trends in general. They register the world more than smaller kids do. If you want to bring power to a brand, tweens and teens will more than likely obsess with it before children will. It will help the brand stand out, like it used to.

The new commercial failed to do that, which was why it failed to promote the Bratz very well. The only thing good about it was the song “What’s Up?”

2. Give the Dolls a Glossy Eyed Look with Nice Make-up

13346-bratz1

Forget what feminists and soccer moms say. Make-up is and always has been ART, since Ancient Egypt. The Bratz used make-up in a very unique and artistic way in EVERY line. The glossy eyes added attitude and sass. They looked fierce and stylish.

The doe eyes make them look like deer who are lost in a forest. It’s bad enough people come after the Bratz for the head and feet. Now they hate the eyes.

Future designers should not let Tree Change Dolls intimidate them. Those dolls are not examples of art or creativity, just something slapped together to push social agendas and make moms feel comfortable with themselves. There was no inspiration behind those dolls. I’m sorry, not sorry. Bratz need to stay away from lines that mirror Tree Change.

Bratz needs to stick with what they do best and they are best a defying expectations when it comes to style.

3. Cut the Girlishness, Bring the EDGE

I’m sorry, but if Bratz is going to be back on top, it also has to appeal to the boys, like it once did. Bratz was for everyone. You won’t believe the number of MALE fans! Why? Because Bratz was not afraid to step over boundaries.

The one thing that annoys me about many doll lines today is that they only come with SKIRTS or DRESSES. Where are the pants? The jeans? The tomboys?

The cool thing about Bratz was that they always came with one skirt or dress and one pair of pants (unless it was a formal line). The mix and match potential was endless.

The line choices were inspiring, too. Bratz had a rock and roll line, a punk line, a gothic line, a spy line, a Tokyo-inspired line, and many other creative lines. They weren’t girlish or babyish or cheesy, like the new lines have been (Yes, that Selfie line was cheesy). They didn’t just borrow from the runways, but from the underground subcultures. It made Bratz seem fun and dangerous yet stylish. I had given suggestions to MGA in 2014, suggestions I knew only the Bratz could pull off. They seemed excited, giving my suggestion a thumbs up on facebook and approving by email. After 2014, MGA seemed to have forgotten my suggestions.

Or perhaps retailers just didn’t approve (I quickly learned how much power retailers have over the doll industry). In this case, Bratz need better marketing strategists.

Finally, Bratz do best in darker shades, not bright colors. It’s fine to add some variety to the color palette, sure, but mostly stay away from bright colors. Color-blocking bright colors with darker colors would be a good idea.

Bratz tokyo

pretty-n-punk

4. Make an Interactive Website

bratzpack-com

When I first got into Bratz, they weren’t even released yet. None of my friends knew about them when I became a fan. So how did I get them into the brand? Through the super awesome website of course!

The website formats were always so interactive, even the first format. It had music, games, interactive bedrooms that introduced the characters, and other things. As Bratz got bigger, the website got better. It didn’t take a whole lot of money to make a decent website.

With this generation’s obsession with apps, companies have put less value on websites, thinking they don’t matter, thinking that all they have to do is post an app and some news on their websites. NO. Kids who can’t afford apps will appreciate an interactive website where they can play some games. In fact, it will encourage kids to enjoy something OTHER than an app. And who doesn’t like games that are free? It makes the brand look better. It adds quality to the brand.

By reaching out to those kids, you are reaching out to ALL of the target audience, not just the ones that have cool android phones and tablets.

The last Bratz website was so sad and lonely. It had a plain white background, news, and boring apps.

5. Bring Back the Boyz Line

The thing that was always best about this doll brand was that they didn’t treat the boys as just accessories to the girls. The boys had their own lines, their OWN clothing, their OWN unique hairstyles, and their OWN accessories. Even the boys looked stylish and cool! No other brand has mastered this yet! Bratz is the only brand that has catered to the males in this way.

Bratz_Wildlife_Safari_Boyz_Dylan_Doll

6. Keep the Core FOUR

Bratz started out with four, and were always more successful that way. It’s best to switch out characters for the fifth. Lines do worse when all four girls aren’t in them.

In 2007-2009, MGA made the mistake of focusing on the Closmins (Cloe and Yasmin dolls).

In 2015, MGA made the mistake of adding Raya to the core line, making it difficult to switch dolls out.

7. Maintain Quality

“Quality Over quantity” is a motto that rings true in the doll industry. I would rather high quality dolls than 10 lines a year. If that means coming out with less lines until Bratz is popular again, so be it.

When Bratz first arrived in 2001, they didn’t have a whole lot of lines. But the outfits and hair were amazing to the eye and touch.

In 2012, Bratz lost their quality. The one plus to the 2015 reboot was that most of the lines had decent quality. With enough attention to detail and fine quality materials, the Bratz can be back on the map.

8. Bring Back the Old Bratz Bodies

The original Bratz bodies looked fine. There was never a need to add any extra movement or poses to these dolls. The shorter dolls looked more appealing and the bodies had more of a curve to them. Plus, they would be able to fit all of the old outfits. They should at least bring the old bodies back at debut or for a couple of months, just to test to see whether the fans want the old look back or a newer look. Later, they can decide to try adding more articulation.

In the modern day, some people may like a little more articulation so that the dolls can be posable on social media. However, the classic look gives Bratz their staple appearance, adding value to the brand. It also allows standing to be easier. Bendable arms and legs make standing difficult without a stand.

9. Allow Buying Opportunities On the Company Website or Main Website 

I heard the biggest problem came from retailers. Apparently, they have most of the power over Bratz. They have issues with selling edgy dolls to children. I’ll bet most of these retail chains are full of soccer moms and feminists (which is why I’m against female designers for Bratz. I just don’t trust they will deliver.) I was told it was the reason so many prototypes had to be altered.

If retailers won’t accept the edgier dolls in their stores because of feminists and soccer moms, then MGA should be their own store. They should produce competition for retailers.

Sure, actually building a chain of stores would be difficult. It requires a lot of money. So instead, why not allow Bratz to be sold online, at the main website, right from the company? There should be a “shop” section. With so many people online, why not? It’s easier today with everyone connected to internet.

I suppose they want help with promotion and such from large retail chains. Still, if retailers refuse to sell certain “alternative” dolls, MGA should sell the dolls on their own website, just to give people better options. They have to make retailers want the dolls. They can better do that by taking the doll matters into their own hands.

With Bratz’s popular name, gaining someone to promote Bratz wouldn’t have been too difficult if they had just created a fierce doll line. Someone would’ve wanted to fund these dolls.

10. The Packaging

I don’t know what possessed MGA when they decided to put rainbows, ostriches, and emojis on the packaging. Who thought that would be a good idea? It might be the universal “Digital Age”, but that doesn’t mean everyone wants to see emojis everywhere. It seemed like whenever and wherever MGA tried to be up-to-date with the new Bratz, they seemed more out-of-touch.

The packaging used to be unique. Each package fit with the theme of the current doll line. Some almost looked like purses, too. For instance, the Pretty N’ Punk line’s packaging had one chain at the top, to make carrying it easier. That became a trademark for Bratz.

Bratz 2001 website

The Bratz may not have had a good year, but Bratz had one of the longest runs of any fashion doll line next to Barbie! Bratz have been a successful doll line for more than 10 years! That is a victory in itself.

Enjoy a slideshow full of the Bratz’s doll line creations!

This slideshow requires JavaScript.

Enjoy all of the commercials that have come out over the years. My, have things changed.

 

Enjoy the Bratz music!

Want to test your Bratz knowledge? Try my Bratz Quiz!

Bratz Quiz: How Much Do You Know?

Well, that about wraps up this discussion. So Bratz fans, what do you think of the news? Are you heartbroken Bratz are leaving? Happy that they won’t look bad anymore? Mixed in your feelings? Leave me a comment and let me know what you think. And if you have any more suggestions on what you think would make the brand better, please share!

😦  (2001-2016)

READ NEXT: One brave feminist goes deeper into the “feminist” dislike of Bratz, stating how the Bratz “appearance” relates to black and Latino communities, and how that conflicts with “White feminism”. Check out her article: Brave Feminist

Bratz Controversy: Fans in Outrage Over “Female Voice” in Bratz Music Festival Vibes Commercial

28 Jan

bratz mfv

Bratz has revealed their all-new Bratz line: Music Festival Vibes. The new commercial brings back some of the edgy “funk” that was present pre-2007. The dolls have been “spiced” up, bringing the Bratz at least one step forward towards their original glory days. The outfits are a little more original and gaudy than outfits that were released last year.

Bratz fans were given a chance to vote on which voice they felt would fit the new and “funky” Bratz Music Festival Vibe commercial best.

Many fans were shocked to find that the “female voice” was chosen over the male voice.

Controversy

According to most fans, the male voice clearly “won”. They felt that MGA took it upon themselves to choose the female, disregarding the voting. Some fans see this as a sign that the company cares nothing about fans’ viewpoints.

MGA claims on Facebook and Twitter that “voting and research” shows them that the female voice was preferred.

Voting Process

Through some Youtube videos, like this one:

fans had to “like” to vote for a male and “comment” to vote for a female in this video. However, many fans who wanted a male also commented…No one is sure whether that affected the voting process or not.

Fans could also vote on Facebook, Twitter, and Instagram.

No one is sure how MGA came to their final decision. Did they just observe how many comments were IN the comments’ section without actually reading the comments? If this is the case, they missed all of the comments that actually said, “Male”. Did they do a vote among the company and included their own votes?Did they read blogs and message boards about it?

The “research” that MGA is talking about remains unknown.

I know I never posted the voting process on this blog, regrettably. After skimming through comments, it seemed like most people chose the male…

Why did fans want a male voice instead of a female voice?

It’s the same reason why people wanted “Nerf” (the company who came up with the Super Soaker) to make “Nerf Rebelle” for girls.

Many people felt that if any doll line could break social-gender boundaries, the Bratz was the group of girls that could. There are many MALE Bratz fans as well. They felt this was the perfect opportunity to show the world that it’s okay for males to like dolls, just as it’s okay for females to like sports. If they had put a male voice in the commercial, it would’ve sounded “edgier”, like the Wild Life Safari commercial. It would’ve been revolutionary because most doll commercials have “female voices” promote the commercials. It would’ve been original.

Now, they are leaving it open for the competition to take the most ingenious idea ever and run with it. This could’ve been an idea that could really promote the Bratz.

But there were some fans that wanted a female voice. After all, females can be “edgy”, too. Many young girls thought it sounded as if the Bratz themselves were singing the song. They also felt it didn’t sound as “creepy” (?). Some fans liked the “sassy” feeling in the girls’ tone of voice.

My thoughts

I’ve given up on the possibility that MGA could make the Bratz the revolutionary line it used to be. I feel that having a male voice, considering how original it is, should’ve been the main choice and shouldn’t even have been up for debate or discussion. If MGA wants to put Bratz on the map, they are going to have to learn to take risks, as they once did. They need to start looking for innovative ways to promote the Bratz and help them stand out.

Nowadays, people are paying attention to things that “break social rules”. People want to see something “new”. Why do they think Frozen is such a big deal? It passes the Bechdel test. This is also why Frozen’s dolls are (arguably) having more success than most of the dolls in toy aisles.

But MGA seems to think (I should say, based on their choices and actions) that has more to do with the fact that they are two strong “female” characters. It’s not just that. The dolls represent something that is RARE in cinema. The Bechdel test suggests that there be “two females, who talk about something, other than a man.” Frozen passes this test.

Among doll commercials, it’s quite common to hear female voices narrate for dolls. Where is the “revolution” in that?

I think too many people shame males who like dolls. That kind of commercial would send a very positive message about accepting people’s differences and it would make male fans feel “included”.

Still, I think the female voice itself sounds really good. It sounds like a “Bratz-y” song. It’s much better than the other commercials for Bratz. I’m actually really impressed. I’m really impressed with the Bratz Music Festival Vibes line itself.

Now, all they need to do is bring back the “glossy eyes” and the Bratz will be back to normal!

So, readers, what do you think? Do you think MGA made the right choice? Do you think MGA should have chosen the male voice? Leave me a comment and let me know! (And no, this won’t go into the voting process. It’s over. XD)

OR

 

MGA should just release both! How about it? 😉

A Walk Down Memory Lane: Bratz Music

28 Apr

I seriously LOVE Bratz music! #bratz

Their music is seriously GOOD. It sounds professional. Even if people don’t necessarily like the dolls, many people enjoy their music. Their album, Bratz Rock Angelz, even made it on  Billboard 100’s list!

Their music is better than most songs geared towards children. Even teens and adults can enjoy their music. Monster High is cool as a doll line, but their music is a little cheesy. No offense. 😛

So, I’m going to post all of the Bratz songs I’ve collected on this article! Have a listen!

Bratz

List of Bratz Singles and Albums:

Show Me What You Got featuring BoA Kwon and Howie D (Backstreet Boys)

Look Around featuring Verbal (M-flo) and Christina Milian

Bein Who We Are

Rock Angelz

Genie Magic

Forever Diamondz

Fashion Pixiez

Girlz Really Rock

The Movie OST

*There are also songs that you can hear on the Bratz movies! Almost all of the albums above have a movie to go along with it! There are also songs that appear on the Bratz Kidz and Bratz Babyz movies as well.

Bratz Yasmin

Yasmin’s nickname is “Pretty Princess” because she’s pretty and she royally rules. She’s also called Pretty Princess because she takes the coolest common clothes and turns them into royal perfection. Yasmin’s fashion passion focuses on bohemian and retro fashions, in autumn or earth tone colors, and with exotic textures and patterns. However, occasionally, Yasmin likes to wear vibrant colors, too. Her favorite color is Honey Yellow. She’s all about blending different styles into one graceful look. Her style has a feminine touch to it. She is known for her gorgeous and unique natural beauty: her sandy-red brunette hair, natural tan, brown eyes, and the beauty mark under her left eye. She is considered to be of Hispanic, Hawaiian, and Iranian background. She is also of Jewish and Gypsy heritage.

She’s considered “a girl with substance”. She’s known for being quiet, shy, and mysterious with a regal air and an open mind. She may not express herself verbally very well, but she’s full of ideas inside. Yasmin is a sensitive and soulful individual. She is compassionate and unassuming. Sometimes, Yasmin is so quiet, it’s hard to read her. She has a hard time standing up for herself, standing in front of crowds alone, and she can be sneaky. She is very earthy. She is the most natural (wearing less makeup and seldom dyeing her hair) out of all of her friends. She has also shown interest in plants and animals. Yasmin loves music, and seems especially interested in being a singer. She also enjoys writing. She has written music but also enjoys journalistic writing as well. Because she’s so quiet, she is observant which helps her see things others miss. This observant trait assists her as a writer. She enjoys playing the ukulele, the guitar, making flower crowns, and attending festivals.

All of the Bratz girls have performed as music artists. Yasmin has personally experimented with pop, pop rock, hip-hop, soul, funk, Arabic-Bollywood, and R&B genres. Yasmin is considered to be the best vocalist among her friends. Her vocals are powerful yet graceful, and they add soul to every song she sings. Her music showcases her strong and open-minded personality. She has stated that her favorite genre of music is anything alternative, like alternative rap, alternative pop, and alternative rock.  She also enjoys pop rock. She seems to enjoy upbeat pop and rap music as well. Some of the artists that she likes include Black Eyed Peas, Katy Perry, and Nicki Minaj. She seems to be interested in artists that are open-minded and experimental. Her favorite stage color is neon yellow. Her signature stage move is pulling a fan onstage to serenade them.

Bratz Sasha

Sasha’s nickname is “Bunny Boo” because she loves the hip-hop thing. Sasha’s fashion passion comes from the streets: she combines the old school with the new. She’s always on the hunt for a new look. She’s also interested in anything experimental and avant-garde. Sasha is considered the most passionate about fashion of all the girls. Sasha often makes a “statement” with her fashion. She’s often seen wearing bold colors and hairstyles, especially gold. Her style is “flashy but classy”. Sasha is considered attractive with her dark brown skin, golden brown hair, and green eyes. She is of African American descent.

Sasha is also called “Bunny Boo” because she always gets the scene “hopping”. Sasha is lively with a good sense of humor, and she loves to party. She’s known for having a big, loud, and strong personality. She’s confident and sassy. Sasha has big dreams to match her big personality. She wants all that life has to offer. She knows who she is, what she wants, and how to get it! She’s not afraid of confrontation. Sasha is determined and is considered a natural leader. Sasha is always ready to defend her friends. Sometimes, she can be quick-tempered, straight-forward, a perfectionist, and a little selfish. She often feels misunderstood. But her friends know she means well. Despite her shortcomings, Sasha is down-to-earth and an honest friend. Sasha is mostly interested in music and fashion. She aspires to be a music producer with her own fashion line!

All of the Bratz girls have performed as music artists. Sasha has personally experimented with pop rock, rock and roll, new wave, glam rock, pop, reggae, R&B, and hip-hop. Sasha has a strong voice with a slight rasp. Her vocals add power to every song she sings. She’s considered the second best vocalist among her friends. Her songs showcase her powerful, strong, down-to-earth, expressive, and unique personality traits. She has stated that her favorite genres are hip-hop and R&B, but she also shows interest in soul and rock and roll. Her two inspirations are Beyonce and Jennifer Lopez ( J-LO), two music queens who give dynamite performances. Her favorite stage color is plum purple. Her signature stage move is having a wardrobe and hair change mid-performance.

Bratz Cloe

Cloe’s nickname is “Angel” because that’s what she is! Her friends gave her that nickname for many reasons. For starters, no matter what she wears, she always looks divine. Cloe’s fashion passion focuses on anything dramatic and trend-setting, which includes animal prints, shimmering or sparkly fabrics, and pastel colors like pink and blue. Despite her flair for the drama, Cloe has a sporty touch. Cloe follows the latest trends much closer than the other girls, and yet she’s considered good at finding deals or sprucing up common fashions for an “on-trend” look. Cloe is naturally pretty. She is known for her blonde hair, blue eyes, and sometimes her freckles. She is the only one in the group who wears glasses. She is of Icelandic heritage.

Cloe’s friends also call her ‘Angel’ because she’s considered sweet and her head “is always in the clouds”. She’s quite the dreamy romantic in her group. She can be a little ditzy, naive, and gullible, but she’s playful, kind, and friendly. She’s also tough. All the Bratz have shown an interest in sports, but she is the sportiest of her group. She has shown interest in many different types of sports. Soccer is her favorite sport, but she’s also a great skater and skateboarder. Though she can be klutzy, she’s graceful when doing any sporty activity. Cloe is highly creative. Cloe likes to see life through a different lens-which is why she likes cameras. She also likes to paint and draw, especially her fashion ideas. Cloe is interested in web design as well. Cloe is a drama queen, so she is naturally good at acting and seems interested in acting professionally. Cloe has been shown to play the acoustic guitar and keeps one in her room (as shown on the first website in 2001).

All of the Bratz girls have performed as music artists. Cloe has personally experimented with pop and pop rock genres. She has lighter vocals in comparison to her friends’ vocals, but her voice always showcases her charm and personality. Her music is characterized mostly by its upbeat nature. Her music often showcases her fun-loving, strong, and friendship-oriented personality. She has stated that she enjoys any artist topping the charts. She seems to be open to all genres of music. Artists she has shown the most interest in are Prima J, Rihanna, and Lady Gaga, artists that were most relevant to Cloe’s world at the time she listed them. She’s into the latest music trends. Her favorite stage color is red. Her signature stage move is spraying confetti on the first row.

Bratz Jade

Jade’s nickname is “Kool Kat” because she loves cats and because she’s cool! Her fashion passion is cutting-edge, extreme, and far-out. She often adds a “sizzling flair” and sporty streak to her style. She likes anything new and quirky cool. Jade is known to be beautiful and the “ultimate fashionista”. She has a light complexion, light brown eyes, and jet-black hair which she experiments with. She is considered to be of mixed descent: Of Caucasian and East Asian heritage.

Jade not only loves cats, but she’s inspired by the feline persuasion! She’s considered quick in mind with an even quicker wit. She is very intelligent and is always one step ahead in everything she does. She loves science, especially chemistry, and one of her aspirations is to be a scientist. She has an extreme and far-out outlook on life. Her friends consider her personality to be just as quirky and extreme as her style. She’s bold, confident, and adventurous. Sometimes, she can be unpredictable. Her friends don’t always understand her fashion sense, but they do know she approaches everything with an open mind and open heart. She loves anything extreme, especially extreme sports. Skateboarding is her favorite extreme sport. Jade also shows an extreme interest in anything that relates to fashion. She aspires to be a fashion designer and possibly start her own fashion blog. She’s worked for a fashion magazine before and is always searching for inspiration.

All of the Bratz girls have performed as music artists. Jade has personally experimented with pop, pop rock, punk pop, alternative rock, urban pop, R&B, hip-hop, disco, new wave, and reggae-inspired genres, among others. Because of her raspy voice, her vocals add edge to every song she sings. Of all her friends, she’s experimented with the most genres. Her songs showcase her unique, bold, resilient, hard-working, friendship-oriented, and fashionable personality traits. She has stated that her favorite music genres are electro-pop and punk rock. Still, she has shown interest in a variety of different pop artists such as Gwen Stefani, Jessie J, and Lady Gaga. Most of the artists she’s interested in have a stylish edge about them. Her favorite stage color is platinum silver. Her signature stage move is getting the crowd pumped and dancing.

Other Bratz 

The other Bratz that have had songs were Roxxi, Sheridan, Eitan, Fiana, and Anna.

There have also been songs from characters in the movies and tv shows. These characters include Madam Demidov from the movie Bratz Girlz Really Rock, the Dwarfs from Bratz Kidz Fairy Tales, and Alonce from the Bratz TV series.

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