Tag Archives: MGA

Bratz are Back Again! A 2018 Bratz Collectors’ Exclusive Review: Look One

8 Sep

Greetings GenNext readers!

I’m sure every Bratz fan knows by now that the 2018 Exclusive Collector Bratz dolls’ photos have been revealed on Twitter and Instagram. I planned on doing a review after we’ve seen everything from the collector line (because I get the feeling there’s going to be more leaks over the next couple of days). But I received a request to give my perspective on the new dolls, and some of ya’ll may want to know what I think thus far.

A lot of people have especially asked my opinion on the reactions from the veteran or OG fans versus the general doll community, as it seems they feel differently about the new dolls. There’s been a mixed reaction. Many of the old-time fans have been very critical of the new dolls, while the general doll community feels the dolls are better than what we’ve been seeing on toy shelves. Then, there are people who are fans of Hayden Williams’s illustrations who really wanted to see dolls from him.

So let me break down how I feel about each Bratz girl and then give my opinion of the overall line and the community situation. If you don’t like reading, watch my video below! Skip to the Bottom

Let’s talk about Sasha first.

Sasha

When I first saw Sasha’s full look on the artwork, I personally loved it, but I wondered or worried how the general fashion doll public would see it. The look is avant-garde for sure, and most people wouldn’t wear what Sasha’s wearing on a day-to-day basis. I wondered how the artwork would translate on the doll.

So far, it looks okay to me. I love outrageous fashion, as I’ve mentioned before in other videos and articles, and Sasha delivers it without being too gaudy. I don’t like the fit of the outfit, but it’s okay. I can deal with it.

Does she live up to her fashion passion? Yes! Far more than she did in 2015. Sasha is supposed to be into fashion that’s inspired from the streets-a little bit of old school and a little bit of new hip-hop. This outfit Sasha is sporting reflects a lot of what current hip-hop, Black pop, and R&B artists are sporting. I can see artists like Rihanna and Nicki Minaj wearing something like this. The jacket seems to be inspired from something Ariana Grande has worn.

Granted, it looks more like a stage outfit than something the average person would wear on a daily basis, but it’s fun. And Sasha isn’t your average character, so it suits her.

Sasha has also been characterized as “always being on the hunt for a new look”, so she’s into clothing that’s experimental and avant-garde. This outfit delivers that. She also likes it “flashy and classy”. Not sure if this is super classy, but it’s definitely flashy (without all of the colors).

Of course, it’s important for us to remember that we’re just looking at ONE outfit and a few accessories. Hayden mentioned on Twitter that there will be mix-and-match fun, so I actually look forward to whatever other surprises Hayden and MGA have with this comeback.

Okay, so let me break down Sasha’s look piece by piece.

Head

I’ve never been a fan of snapbacks advertised forward. I hated it in the artwork. I like the pulled-back look, even if people think it looks thuggish. But I like the snapback itself. It gives the entire look an urban flair that I love. It has real fabric and pleather. I love that accessory. I hope it goes with other outfits in the line. Sasha seems to have a bit of a sporty look with the snapback and jacket. I don’t know about how I like it on her head though…Or even with this outfit….

Sasha’s hair looks nice with the tiny braids. Of course, I was hoping for natural hair, cornrows, or micro-braids, but this will do. Long loose hair allows the hair to get styled in different ways. And, as an African American, I know people of other races get frustrated with our hair. Imagine being us trying to find different ways to style it everyday! I hear people complaining about the coarseness of American Girl’s Addy doll (different doll brand but still…), so I know some people just can’t get it. Still, I would’ve liked Sasha to sport some styles that are really popular in the Black community. Maybe I should be specific…Black American community…Honestly, Hayden Williams is from the U.K., so maybe the styles Black people sport there are a little different. I don’t know. Anyway…

I feel like we lost the elaborate Bratz hairstyles somewhere in 2005. It’s not bad, I just think the hairstyle set the whole outfit off. I know most people like the long silky hair because it allows people to style the hair the way they want to, but I would like some dolls to sport hair bobs, braids, etc. That’s just me. The hairstyles also give the girls individuality and add value to the photos.

Sasha’s face looks ways better than she did in 2015. Some Bratz fans don’t like that she looks straight ahead rather than giving the sassy “side-eye” Bratz are known to have from 2001 to 2009 screenings. Even 2010 dolls got the “side-eyes”.

I personally…do not care this time around because she looks sassier than the last dolls that stared straight ahead. Maybe some people will say I’m not a real fan. Honestly, I’m open to new screenings, new things period, as long as it looks sassy and not cute. I do agree she looks like the 2015 Bratz more, which I didn’t like, but I like that all the dolls do not have the same glances. I think that individualizes them.

Of course, like all the other fans, I was hoping for older screenings, too, particularly 2001 screenings. I can’t understand for the life of me why MGA won’t use them. But these are Hayden exclusives, so it’s fitting that the screenings feel like Hayden.

I do understand that the artwork may have mislead some fans. Sasha was looking to the side, so I understand that was what was expected. You’d be surprised how those little details in the art impact or influence fans.

I think the makeup is okay. It’s subtle. I was hoping for more of a smokey eye though because the artwork made it seem it would be darker on the eyelids. Still, I think it’s alright. I’m glad Hayden went with a brownish color for her lips.

I LOVE the earrings. The silvers are a nice combo. Simple yet sassy.

Overall, I think her face is okay. She’s pretty. Her eyes are staring right into me though.

Body

I love the top and jacket. The detail of the jacket is really good. Could it have been fluffier? Yes, but it’s still a cool item to have as a collector. I’ve never had a doll with this kind of jacket. I hope there’s a faux zipper on it.

I think Ariana Grande wore a similar jacket style in different colors.

I love Sasha’s top. It was the thing that made me really like the outfit. It’s dangerous. I like the fishnetting feel of it. I wish I could see the sleeves because I liked it in the artwork but I’m not sure how it translates on the doll.

I personally love the shorts-garter-pant-denim combination. It’s unique for any doll line. I was hoping the shorts would be pulled higher, basically giving it a high-waistline look as it appeared in the art. But I still think it’s okay. It looks like a gimmick though.

I wonder if the bottom of the pants can be detached. That would be cool. That would allow more mixing and matching, which would be fun. I love the denim fabric so much. I can’t wait to touch it.

I like the choker. That sets the whole look off if you ask me. I love the design.

The bag has that real fabric that I love. I love the accessories to tell you the truth.

Feet

I think the shoes are my least favorite thing about this look. I’m not a fan of the camouflage for this outfit. I was also hoping the heel would have a sharper curve and would be higher. They aren’t ugly, I just don’t like them for this look. They have a “granny heel”. They might go with another outfit of Sasha’s.

Overall, the doll is a lot better than what we got in 2015, and I feel Sasha’s is both stylish and identifiable. But I feel the execution could’ve been polished better. I actually feel this about all of the dolls. I already like them, but I think I would’ve been blown away if they had been executed differently.

What do I mean by that?

Well, a fan named @WhatCollectorsWant on instagram did some edits to make the dolls look closer to their art. I think he nailed them.

https://www.instagram.com/whatcollectorswant/

whatcollectorswant Sasha

On the left-hand side is MGA’s version The right-hand side is @WhatCollectorsWant

Notice how those slight alterations make a world of a difference. I loved these edits so much, they made me more critical. At the same time, after viewing the edits it made me want the dolls more than I did! Sasha was definitely one of the dolls that had to grow on me.

In the edit, we see the smokey eye and darker lips that were in the art. Her face seems even edgier and sassier with the darker makeup. Yes, I still prefer a “side-eye” for her. The shorts have been lifted higher and curved at the bottom, giving the doll some sass. MGA’s version looks like it’s hanging off her. The shoes are curved at the bottom making the heel higher. This edit made me like the shoes (which I wasn’t feeling too much before).

The jacket is puffier, which makes it feel much more urban and less like it’s a school windbreaker that lost its stuffing.

Yasmin

Yasmin is naturally considered the most gorgeous doll to most people, so she could easily sell on her looks alone. However, I was most disappointed with the execution of her look. When I first saw the art, she was actually one of my favorites. But the execution wasn’t as strong as I’d hoped. She’s still a good doll. When I say disappointed, I’m not thinking on 2015 terms. I just can see it being done differently.

Does Yasmin live up to her fashion passion? Absolutely! So that’s not a problem of mine. In fact, it’s why I initially loved this look so much. Yasmin loves Bohemian styles in earth tone colors, with exotic prints and textures. She combines many different styles together into one look. She is also a little retro or “antique” in her approach.

This outfit has that Mary-Kate Olsen “homeless trash” bohemian look. I don’t know if any of you all are familiar with the Olsen twins, but one of the twins are known for that look. It’s “bohemian-bourgeois”. I really like that about Yasmin’s outfit. There’s some hint of retro in there as well.

Overall I like the concept, but I wish it could’ve been executed differently, particularly with one aspect of the look.

Head

The hat is my favorite part of the look to be honest. To me, it looks better than the artwork. I like that detail in the middle. I’m not sure, but is there lacing in the middle? I think it’s dope. I would wear it. I was hoping the buckle would be more to the left like it was in the art, but I don’t care about it that much. The hat is still awesome. I love flamboyant hats like this.

This is kind of a throwback to the Rock Angelz days, and honestly really a throwback to the 2K era when these newsboys caps were popular. Yasmin is into the retro thing, so it’s fitting.

I notice that everytime Bratz is promoted with hats, the fans hate it. Many fans didn’t like the Rock Angelz hats. I was mad when my dolls didn’t come with it. I hope these dolls still come with the hats. I know it’s hard for some fans to like hats because of the Bratz dolls’ balloon heads. But that makes me love them even more!

Yasmin’s hair is silky, long, and strong, as usual. It’s fluffy and full and seems to be of good quality.

The face has that side-glance everyone loves. It does make her sassy. I think this is why everyone loves the actual doll so much. But as for me…I think the makeup is too light. A lot of fans actually like the “pink lips”. I preferred the darker nude pink I thought she would sport. Darker lips would give Yasmin more edge, drama, and would go with her autumn-earth-tone nature. I was also hoping for a smokier eye.

The new face is sweeter and softer, so I know it resonates with fans who see Yasmin as a “princess”, and their idea of a princess is someone who is feminine and sensitive. And she is all of that, but it just doesn’t give me the vibe I thought it would.

I LOVE the earrings. It looks so amazing against her outfit and hair.

Body

The choker looks really good. Once again, the jewelry is really cool. I love that aspect.

The top looks like it has lace detailing on the torso, as was specified. I like this top  even though it wasn’t what I expected. I was waiting for more of a sweetheart shape to her neckline. I would like to see the top without the jacket to see if the other aspects are there.

I really like the jacket. It’s definitely that “trash boho” look. I like the detail and it looks like it will feel real. I like the lace on the sleeves. Some fans have said they don’t like it. I love that lace detailing. It reminds me of Prince. I would’ve liked there to be more brown in the jacket to make the skirt pop. But I’m not mad. Boho isn’t meant to really match.

Some people also said they hate the skirt. I like it. I like the suede style of it. My only complaint with it is I expected it to have a high-waist style (just like Sasha’s shorts). I expected it to be tucked tighter or pinned in around the waist like in the art. I still like it well-enough though. It doesn’t “wow” me, but it’s decent.

The bag is really cool. I love the texture and pattern. It looks like a computer bag, but that’s really fun to have in doll form.

Feet

The boots…Ya’ll I think Bratz’s foot game this comeback is a little weak to be honest. And it’s not really the style in all of the cases, it’s the execution.

With Yasmin, it’s a little of every problem for me. First off, they gave her the Dynamite Nevra treatment.

Basically, instead of making a whole boot, they took two parts and put them together to make it looks like a knee-length boot. Nevra got away with it because at least the bottom color matched the top color.

I know there’s an issue with Bratz and knee-high boots because of the snap-off feet. But I think it could still be executed differently. I think the fabric from the bottom could’ve been placed over the root of the foot and stretched higher. They wouldn’t have to make two parts to do that. Maybe it’s just not difficult in my mind?

I think the top half of the boot should at least look like the same fabric as the lower half…

Some fans thought it was going to be socks or short stockings and heels. I thought the boots were going to be of the same material as the hat. I would’ve liked it to be of a darker leather material. It seemed shiny somehow in the art. I wasn’t expecting velvet, but the velvet could’ve worked with a different execution.

Overall, I think Yasmin’s look is still very stylish, but the boots really throw the look off for me. I hope there are some other shoes in the set. I guess I can always take the top half off, but then I still feel like there’s something missing…The velvet magenta is completely out of place.

I liked What Collectors Want’s take on Yasmin. Still not a fan of the velvet magenta, but I liked his execution and wonder why they didn’t go for it at MGA. At least the velvet magenta sets off the trash boho look.

whatcollectorswant Yasmin

On the left-hand side is MGA’s version The right-hand side is @WhatCollectorsWant

The eyes are smokier in his version. The lips have that darker nude color. It gives her so much edge in comparison to the pink lips. The top has the sweetheart design I was expecting. The skirt is tucked in higher. Most importantly, the boot looks like it belongs together with itself. The bottom half is cut just right so it looks like at least most of the shoe is complete. I also like the lace detailing at the top of the boot, too.

 

Cloe

Overall, Cloe’s look is one of the most public-friendly of the Pack. I like the leather details in her look.

Does her look live up to Cloe’s fashion passion? Probably not as much as some of the others in my opinion. It definitely reflects her sweet and tough personality though. Cloe’s fashion passion includes animal prints and sparkly or shimmery fabrics. She loves anything dramatic. I don’t think this outfit is particularly dramatic. But it is in Cloe’s favorite color blue. Her boots are also in a “snakeskin” design, which says “animal print” to me.

Head

I love the leather hat. I love leather hats. I loved the star detail in the art and was hoping that would be included, but it doesn’t need that gimmick.

I love Cloe’s face the most. Oh my goodness! She looks gorgeous to me. I love the puckered red lips and smokey eyes. Definitely has that Bratitude.

I can’t really see her earrings clear enough. I hope she still has the pearls.

Her hair looks nice, fluffy, and full. Overall, her head is my favorite. It gives me a Ooh La La type of tease. The eyes aren’t quite as seductive, but it’s still near to that level.

Body

I find it interesting that they traded Cloe’s beaded necklace for the new one. I really like the new one, but I hope she still comes with the pearls. I think it gave her look a sweet touch.

The top of the outfit is not my favorite to be honest. I don’t like the collared thing, and pulled up…it looks worse to me. I hope it can be pulled down a little more to give it a true-blue off-shoulder look though. I love the detailed corset in the middle.

I think the skirt is nice and I like the little chain on it, but I was expecting shorts. When I saw the dolls’ group photo, I decided I like the skirt a lot. Still, I thought shorts would be really unique. It would feel like a one-piece jumper, which we haven’t seen with Bratz.

To me, it looked like it was meant to be shorts, but someone said Hayden intended it to be a skirt, so… I’m wondering what that shadow in the middle of the artwork’s skirt is because it makes it look like shorts.

I was expecting the bag to be much smaller. I thought it would be more like a clutch. But I like the big bag. The chain on the strap is just very cute. It’s better than the basic strap in the artwork. Wouldn’t it be cool if we got both purses? That would make this the ultimate mix-and-match line.

Feet

I’m okay with the snakeskin look. I feel it fits with this edgy look and I think it highlights Cloe’s interest in animal-print. However, I was expecting more of a plaid pattern. Someone told me on instagram it was always supposed to be snakeskin…I don’t see it. Honestly, I preferred the plaid one simply because I feel the heel should’ve been higher and actually thicker like in the art.

Though I like Cloe’s look, What Collectors Want also showed some edits that I feel are more true to the art and make Cloe’s look better in my opinion. I think the edits basically nailed it.

Cloe has the star on her hat. Her collar is shaved down to give her a true off-shoulder look. I like the unique shorts. The plaid boots make the outfit pop. I like the higher heel.

Jade

When I first saw Jade’s teaser artwork with just the pants, I had very low expectations. It turns out Jade is my favorite by far! The irony! Jade has always been one of my favorites. I love her style. Some Bratz fans have said they’ve seen a look like this on her before and that it’s nothing new, but that’s why I like it. It feels like Jade.

Does it live up to her fashion passion? DUH! Jade is always on the cutting edge of cool! Jade is into anything quirky and extreme. She can be a little sporty, too. She is inspired from the feline persuasion and has a “sizzlin’ flair”. This outfit just screams Jade from head to toe.

Head 

I love, love, LOVE the beret hat. It is so unique in the doll world. I like the look and it seems like it will feel good to the touch. It’s very artsy.

Her face is the closest to how I envisioned her. Still would like smokey eyes, but I like the lips well enough. Her lips could have been a tad bit darker.

The earrings are cute.

She’s back with the bangs. But are the bangs a little asymmetrical or is that the hat making it look that way? In any case, it’s Jade’s signature look done in a very stylish way. I like.

She’s giving me chills with that side-eye. I’m for it.

Body

I know we aren’t seeing too many accessories, but the other girls were shown with their necklaces. I hope Jade still comes with her choker because that will set this look truly on fire.

I like the top so, so, so much. I have to express myself in threes. So, so, so! Even though the tassels or tighteners or whatever weren’t in the original artwork, it should’ve been! I haven’t felt an outcome was better than the artwork in a long time.

Okay, there is one thing I don’t love. I can’t say for certain yet, but I hope the tighteners on the top aren’t print-ons and are real. Still, it looks good. I love the netted arm pieces.

Okay Jade! Over here looking like a snack!

The pants even look better than I thought they would. I actually like the fire print. This is actually what I expected of Sasha back in the 2002 Funk N’ Glow era. I didn’t expect fire, just actual print. I wasn’t disappointed in Funk N’ Glow, it just wasn’t what I expected.

 Bratz_Funk-N-Glow_Sasha_Doll

But back to Jade…

Jade’s purse is like a flame in Jade’s hand. So amazing! Of course, I liked the darker purse, too. Ugh! If only I could have both!

Feet

Okay, I felt all of the Bratz girls’ feet game were weak this time around. Jade’s is probably the best. Her shoes really go with her look. I still feel like it is weak in comparison to the chunkier look in the art. The shoes in the art really felt like BRATZ. It also gave Jade her signature cutting edge flair. Jade isn’t just any stylish diva, ya know? She’s got to be different. She’s got to be the Queen of Hot Topic, ya know? But the shoes aren’t the least bit ugly. They just feel conforming, so it’s less impressive than the chunkier heel. It seems they dumped some shoes on her from their back closet.

Overall, I feel Jade still has the strongest look of the girls. I can’t wait to get her and see whatever else she comes with. What Collectors Want did an edit of hers as well and again it was AMAZING! However, I can say both versions are really good. I prefer Hayden’s tighteners hanging down.

But I think What Collectors Want nailed the hugging of the jeans. The lips have a slight darker tint, making it super sassy. The hat isn’t as wide, which makes it look even more stylish instead of like a pankcake. The choker definitely sets the look off. But I think the accessories will still be included.

Those smokey eyes though! I just really like that in the edit.

 

Cameron

I’m really bitter-sweet about Cameron. First off, when I saw his complete look, I wasn’t all over him. It’s not the design. That’s the sweet part. I think it’s amazing for a boy doll! But the bitter part is it doesn’t feel like Cameron.

The boys never really had fashion passions like the girls, but Cameron always struck me as a casual and masculine guy, not full of flounce or flash. The jacket is super flashy for Cameron. What he’s wearing is something I would expect of pimp-daddy slick “The Fox” Dylan, not casual cool and hot “The Blaze” Cameron.

That’s another thing that I’m salty about. There’s no Dylan, our boy of color. I can’t get too excited about Cameron returning if it’s not both core boys returning. Having Cameron without Dylan is like releasing Bratz with just Cloe and Yasmin (which creates a Closmin problem). I hate that white boy Cameron with the blonde hair and blue eyes gets all the attention.

But I like him well enough to think he’s worth a purchase. He kind of looks like a Kpop star, only he’s white. I think he looks okay if I wasn’t thinking of Cameron. The hair is also…a no. The jacket is meh. I will also say this: MGA betta not forget Dylan again. I’m forgiving to a certain extent, but that extent isn’t limitless.

Head

I’m surprised Cameron didn’t come with some sort of hat. Maybe he will with the actual collection.

I don’t hate his hair as much as I thought I would. I like the platinum look. But I was expecting more of a curl on the side. Really, just not a fan overall of his hair.

I’m loving his face more than I expected. The eyebrows look far more like it matches a blonde. The artwork’s eyebrows were really dark. But the eyes are spaced out for sure.

I’m glad they kept his earring detail. Finally, the boys are getting more jewelry.

Body

I have one question about Cameron’s necklace: Did they switch his chain for Cloe’s pearls? Move over Cloe! Cameron is the new “Angel”? That’s what it looks like. I think that’s BOLD and everything, but I really liked the chain necklace. I’m hoping Cameron still comes with the chain necklace. It felt more like Cameron.

Cameron has been seen in plaid tops before. That seems to be his staple. What I like about this top is that it brings out his eyes. I would like to see it without the jacket though.

The jacket is flashy for Cameron, but still very detailed and has great quality. I like the furs. I think the jacket can work for any character, so it’s a gender-neutral product. I can see myself having fun with it. The jacket itself is a lot lighter than I thought it was going to be, but it doesn’t take away from it for me.

I like the jeans and the little chain on the side. It’s ok.

Feet

I think the shoes do. The shoes do their job.

What Collectors Want did an edit of Cameron, and honestly I like it better.

what collectors want cameron

On the left-hand side is MGA’s version The right-hand side is @WhatCollectorsWant

The hair has that unique curly thing going on. He has a darker jacket, which makes it look edgier. He has more of a dimpled chin and stronger cheekbones in the What Collectors Want version, which is similar to the style of the art. His buttons aren’t as huge and clownish. It looks more natural.

Cameron is just getting tanked by the Bratz community overall. There are some people who like him and what he represents, but he just looks gaudy and like a different Bratz boy.

Overall Review

Overall, I got some things I wanted from this comeback. I wanted dolls wearing real materials with high-quality hair (It looks high quality, but we shall see). I wanted the dolls to be more individual than they’ve been since 2005. I especially felt the dolls lost their individuality with lines like Bratz Passion for Fashion Diamondz and Fashion Pixiez. I wanted the sassy Bratz look back and I wanted an edgier look. I got it.

Of course, I didn’t get everything I wanted. I really wanted 2001 screenings. I wanted more elaborate hairstyles, especially Sasha in African American hairstyles, and I was hoping the looks would be executed differently. But overall, I’m okay with them and will be buying the dolls to get a closer look.

To be honest, I’m simple to please and a sucker when it comes to buying things I’ve always loved (I even went out and supported some dolls from the 2015 era). Give me some personal vision, style, edge, and sass, and I’m sold. I don’t even care about screenings (as long as it looks sassier than 2015) or articulation. I like the outfits well enough and I think there’s more coming. Truly, I can’t give a complete review until I see everything. So far, I’m okay with them. But they didn’t blow me away like I thought they would. Though I feared whether Bratz could deliver from the jump…Read my article on that.

If I wasn’t a big fan of Bratz and hadn’t really seen better, these dolls would be some of the best dolls ever. But because I’ve been such a huge fan of the dolls and I’ve seen their entire collection and evolution, I am critical.

Are they worth the price? I don’t know. I have to see them up close. So far, I think they would work at 20.00 or 30.00 USD. 50 to 70 USD is asking for a lot. They look good, but not THAT remarkable.

Head Game: B

Body: B

Feet Game-D

OG Bratz Fans V.S. The General Doll Community On the 2018 Bratz

Now, let’s talk about the community situation. I received a request from someone to do my review on the 2018 Bratz dolls because it seems old-time fans and the general doll community disagree about the results of the new dolls. It seems veteran fans (O.G. fans like myself) have critiques and criticisms, while the general doll community feels these are the best dolls coming out in today’s struggling toy industry, considering fashion dolls are becoming covered up and watered down. The general doll community feels these new Bratz dolls look better than what’s out on toy shelves.

I’m kind of caught in the middle.

First off, on the one hand, as a veteran fan, I understand old-timers’ frustrations with the 2018 dolls.

I believe that the longer you’ve been with a franchise, the closer you feel to it, the pickier you’ll be, even when you’re being handed something the average person loves. When you’ve seen everything Bratz has offered, it’s harder to feel satisfied with these dolls, especially when you’ve seen better executions and don’t like change. Our expectations are much higher for sure.

It’s frustrating when you’ve been asking for the same things for almost 10 years and you’re not getting it. Bratz fans have been asking for older screenings since the Bratz dolls’ 2010 relaunch. We’ve been asking for them to pay attention to details, to stick to the artwork a little more, among other things. The fabric is of decent quality and it is rather stylish, but the execution wasn’t as expected, which takes away from it.

This is Bratz’s first comeback since 2015 and was said to be for the fans. Hayden Williams, who has been a fan since 2001, was expected to bring other fans everything they’ve been asking for, especially with those faces. Fans also wanted articulated bodies because so many dolls have them. It’s almost expected. I’ve personally always hated articulated bodies with Bratz, but I know that most of the other fans wanted them because it makes the dolls more photogenic. Basically, the OG fans were looking for a designer to balance fan expectations with their own visions. They were looking for a designer that took in fan feedback.

The other problem is the rumored price, which is a problem for a lot of people, but especially OG fans. The dolls are said to be so expensive and that makes people more critical. They not only expect to get their money’s worth but they have to weed out the dolls they really don’t want in favor of the one they do so they can at least have one doll. I personally understand why they gave it the price they did. Because of inflation and the fact that the materials used for these dolls cost more than they did 10 years ago, I get the price, even if I don’t think these dolls are worth it. But others don’t get it. They also don’t understand why it couldn’t have been executed closer to the artwork.

Veteran fans believe it was Hayden’s idea to not only market these dolls on Amazon but set the price so high. I believe one fan said Hayden asked fans where they feel the dolls should be sold.

The price may not be unusual for fans who usually spend hundreds of dollars on their collections, but for a first 2018 comeback line and for regular playline fans, the pricing is too high. This is especially the case with OG fans who really don’t like these dolls as much as older dolls, and want to spend this kind of money on rarer dolls they actually like.

Some OG fans don’t necessarily have an issue with the style but the execution. With that, I have to agree to an extent, particularly with the Bratz shoes this time around. It could’ve been done in a more polished fashion. In fact, many aspects of the dolls could’ve been executed differently.

Fans don’t like that the clothes deviate from the artwork. I’m frustrated about that, too.

But that’s been frustrating me since 2002’s Funk N’ Glow. As I mentioned before, I was hoping Sasha would have yellow print on her jeans in that line because that’s how it looked in the artwork. It always reminded me of some Pepe jeans I had back in the day. I don’t know if any of you all remember Pepe. I was a little disappointed the doll wasn’t like the artwork. So again, every detail hasn’t been executed flawlessly in the past either. Yet, some fans act like the dolls coming out of the old eras were superior. They were beautiful, but not flawless.

Then again, I would say that was one thing we were hoping would be fixed in 2018.

Here’s where I agree with the general public though. These dolls are some of the best to come out in a long time. You can’t find dolls of even this quality anymore. You can’t find dolls sporting designer styles, even if the designs aren’t to everyone’s liking. You can’t find the same individuality anymore. These dolls are still good dolls and I see tremendous play value in them. Unfortunately, it should’ve been a playline, but there’s still some play value no matter what label is there.

These dolls aren’t childish. They have style, vision, and substance. They’re like Project Runway dolls-they have the designers’ stamp on them. They’re fan-made dolls. I haven’t liked many of the Project Runway dolls and outfits that have come out with American Girl, Myscene, or Barbie and never felt they were worth the price. But that’s designer dolls for you.

Just to have that is exciting for me. I think the dolls have character, so I’m excited to see whatever else they come with.

Now, can I spill some tea for you? I have a feeling where the source of all of this Hayden hate is coming from. This is just my theory. I feel like Wendy Williams or LovelyTi right now. I feel like saying, “Honey!”

Apparently, a while back, Hayden Williams had been sharing either his designs or screenings with some fans in an online Bratz fan community. I believe he was apart of the community. A lot of old-time fans as well as MGA’s “worker” fans frequent this community.

Now, this community allows people to be a little shady, okay? So, while Hayden was showing his latest creations, one fan told him something along the lines of this, “You should just scrap the whole thing, to be honest”. Hayden clapped back with a “Jessica Price” statement. If you don’t know about her, she worked on the Guild Wars video game series. When a fan commented their disagreeance towards her (though the fan wasn’t as disrespectful as the Bratz fan), she tweeted “Allow me-a person who doesn’t work with you-to explain to you how to do your job”. Hayden didn’t say that exact thing, but he was saying something similar.

The fan and Hayden had an exchange back and forth afterwards. By the end of it all, the fan community was basically divided. There were many fans that supported this “rude” fans’ comments. A lot of fans agreed that Hayden’s dolls were not meeting their standards and they felt that Hayden was too arrogant to listen now that he was working for MGA. Some fans felt his response wasn’t professional. They felt he didn’t listen enough to fan criticism either.

But there were also some fans in the community who supported Hayden, felt the fan brought their concerns to Hayden in a rude way, and they felt this fan jumped to conclusions before even seeing the dolls.

I wasn’t there personally. As I’ve said on many occasions, I haven’t been an active part of a Bratz community since they had that Yahoo Group. I found out the tea from Askfms. I just recently joined the Bratz Collectors! community on facebook, and they seem more polite and friendly. Some of these other groups…All I can say is be careful out there. They can drain the fun.

Because I hadn’t been really paying attention to the Bratz fan community that Hayden was in, I jumped in many conversations, trying to be neutral and see the good in the Hayden dolls. But it seemed the nicer I tried to be towards Hayden and his dolls, the more aggressive people became. They weren’t having it. In my last article, I talked about how shady some of the people were in the fan community.

Now, I understand why they were being shady towards me. I was being too neutral or giving Hayden too much credit in their eyes. I was giving too many “excuses” or not allowing fans to express their criticism, which they felt had been the situation since the Hayden dolls were announced.

This is the point I want you guys to understand. A lot of the people criticizing Bratz aren’t necessarily against the dolls themselves but the designer. I know two people who said they wouldn’t buy this line because Hayden left a sour taste in their mouths. I was very shocked.

Basically, they let their interaction paint their bias against the dolls. Even if they did like the dolls, they wouldn’t want to admit it. Even if they did like the dolls, they don’t want to support someone they feel doesn’t listen to them. Some of them are out to try and flop these dolls. Some of them are going on social media websites and picking everything apart just so Hayden will realize that fans impact the success of the doll brand. I’m sure that one fan Hayden got into it with doesn’t want to buy these dolls.

Me? I don’t have beef with Hayden. Hayden responded to one article of mine to correct something and thanked me for complimenting his artwork because I’ve always loved his illustrations. I even like his recent Rugrats design. I appreciate Hayden’s efforts to try and get these dolls back to their glory. It’s not easy trying to please so many different people.

However, I think all workers at MGA have to understand when people are asked to spend so much money, they will expect to get their money’s worth. When you say something is for the fans, fans expect you to listen to them. This goes with anyone who works with the brand or any brand really.

On the other hand, I can say I understand why Hayden snapped the way he did, if he did at all. I’ve felt that some people in this particular fan community react in very shady ways. They have made subtle rude statements. It’s not so much what they say, but the way they say things, you know?

If they had said some things in more of a respectful tone, maybe Hayden would be reconsidering his ideas or trying to curb the designs to fit fans’ expectations. But with so much hostility, he probably got stubborn and went through with his vision.

At the same time, everything public figures do impact the business. Public figures are always going to encounter rude people, but you sometimes have to redirect the rudeness or take it and turn it into a positive.

I’m learning that, too. I have to be very careful how I treat or react to people, even rude people, because it can hurt my business. I’m still learning this. There’s an art to it that can be hard to figure out.

Hopefully Hayden can eventually make peace with fans and hopefully fans can be more understanding of Hayden. I hope the beef is squashed so people can go back to having fun within the community.

The dolls aren’t bad. They actually look like a lot of fun to me, but if we let petty squabbles blind us to the fun of doll collecting, if we get so caught up in the individual trees we miss the forest, we will miss the joys of doll collecting.

Some people might feel that these fans take a bunch of dolls way too seriously. I agree with that to a certain extent. However, I believe for a lot of “fans”, they have built a career in the doll industry and many fans are working with the Bratz dolls specifically. Once something becomes your profession or your passion, you start to take it seriously. I think the issue is when someone’s professionalism is challenged, so is their pride and livelihood. That makes a world of a difference. When you have such a passion for dolls it becomes your career, these dolls become more than just playthings. I think that’s what’s been going on in theBratz doll community.

The general doll community just collects dolls as a hobby and wouldn’t want to take dolls seriously.

Then, on the other hand, we have to consider there are fans of Hayden who will like anything he throws out there and may be against any little criticism thrown his way. I personally love his illustrations, but I felt the execution of these dolls could’ve been better. Fans of Hayden might feel these dolls are their taste or they might even think Hayden had no hand in the execution and don’t want people blaming him. Hayden said on Twitter that MGA gave him full control, so…

Many Hayden fans are/were not originally Bratz fans, especially not serious collectors. Again, in the average person’s mind, these dolls are very stylish and different. That’s actually a good thing when considering the success of this doll franchise. We might get some new fans. However, the OG fans of Bratz might feel left out of this comeback.

I think the overall consensus is that most fans feel these dolls are for Hayden fans not long-time Bratz fans. Hayden himself is a fan, but did he know about all of the complaints the inside Bratz community have been having over the years? Did he understand fans’ desires for 2018? Did he realize what fans expected? These are key things to know before jumping into designing or marketing Bratz to fans.

I do think Hayden got the opportunity of a lifetime, and I’m happy a male of color received this opportunity. I just hope the details are polished by the time of release and I hope they come with other interesting pieces.

Well, that’s my spin on the 2018 Bratz Collector dolls SO FAR! Second outfits still haven’t been revealed. Leave me a comment and let me know what you think about the 2018 Bratz comeback! Who’s your favorite? What do you think about the community drama? Let me know!

 

#Bratz 2018: The Ultimate Bratz Test-How Well Do You Think You Know the Bratz?

4 Aug

Inspired from my Bratz Quiz! If you haven’t taken it on this blog, do you think you can handle all 44 questions on this video with just 10 seconds to answer each question? Give it a shot and have fun!

And support the Bratz girls’ return by sharing #Bratz on social media and buying the Collectors’ Dolls released this fall!

Keep up with sneak peeks at:

https://www.instagram.com/officialbratz/?hl=en

https://www.instagram.com/hayden_williams/?hl=en

https://www.facebook.com/Soragennext/

#Bratz 2018: What I Want to See Back and What I Don’t

8 Jul

Yasmin snapped! Let’s hope the doll is as beautiful as the art…

 

Greetings GenNext readers!

I am excited that Bratz are coming back this Fall! WOO! It’s really happening. We’ve been getting a few teasers on instagram that confirm it’s really happening. And of course, I have a few surprises up my sleeve to support the Bratz dolls’ return!

Ever since I started that 2018 article regarding Isaac Larian announcing the Bratz dolls’ return, I’ve been really thinking about the Bratz dolls’ career over the last 17 years. I’ve been reviewing pictures, my dolls, Bratz music, and even press interviews and such, just walking down memory lane. There was a lot about Bratz that just blew me away within that time!

I believe I’ve told people on my Bratz Quiz (How Well Do You Know the Bratz?) article a few years back that I’ve been into the Bratz since the website was under construction late 2000, early 2001-ish. So, I’ve seen a lot come out of the Bratz. I was among those in the target demographic back during the Bratz’s debut, and I’m so glad that I was able to support Bratz for so many years.

There’s a lot that I really loved about Bratz, and of course, I want to see it come back in 2018. So far, I’ve mostly heard good news (like Hayden Williams, a fan favorite designer and illustrator, at least designed one of the Bratz’s lines).

Hayden Williams illustrations

Isn’t Hayden Williams amazing? I can’t wait!

Still, there were a lot of things that bothered me, too.

While there’s a lot of things in more recent years that disappointed me (Bratz 2015 to be exact), there were some things during Bratz 2k that I don’t want to see anymore, either. That’s right. You read right. Let me repeat. There were some things that occurred from 2001 to 2009 that I don’t want to see AGAIN.

Let me break down my “Dos” and “Don’ts” for the Bratz 2018. Many of you might not agree with them, but I’m still going to say it.

If you don’t like reading, skip down and listen to my videos: Skip

I told ya’ll in my last article why I didn’t want to do an article on Bratz too soon. I don’t want to come across negative. XD

DOs

 

Passion for Fashion

Okay, we all know the Bratz girls were developed with other interests. But let’s be real, we love the Bratz because they have a passion for fashion! The dolls showcased bold and fashion-forward style and that’s what I want to see return.

I don’t care what the radical feminists and soccer moms say about them wearing too much makeup. I say BRING IT! I don’t care if they slut-shame them. I say BRING IT!

Though we know designer Hayden Williams is going to deliver that “Passion for Fashion” for an exclusive line, we don’t know how the other Bratz lines are going to turn out.

What I hope to see is Bratz’s urban 2001 sass and design combined with their avant-garde punk attitude. There can’t be one without the other. Bratz should bring a little bit of both.

Four Core Girls and Two Core Boys

I understand why people made a stink about MGA adding Raya as the “fifth core girl” in 2015. After all, it was the original four that made the Bratz brand. Raya was also another blonde character, uninteresting, and just not necessary.

Still, I find it ironic that the same people that hated Raya being added as a core girl keep asking for Meygan and Dana to come back along with the core four. So why even be mad about Raya when Raya was not the first character to be the “fifth” core girl? MGA has been adding “fifth” core girls since Meygan was released in 2002 and Dana released in 2003.

For me, I wasn’t having it then, and I’m not having it now. Stick to the core four. There’s just enough dolls to express solid fashion passion. Too many characters drown out the individuality.

It’s okay to add these girls in there sometimes, but overall, the core girls (and boys) should be the main focus. And they should be in almost EVERY line. The CORE characters should not be replaced by other dolls (which in Raya’s case, at least she wasn’t a replacement, like Meygan and Dana have been in many of the Bratz lines).

I also want to see Dylan return. While it was cute that MGA announced CAMERON on instagram, where’s Dylan? He was one of the few boys of color in the Bratz Boyz line. He NEEDS to come back. They better not think of having a comeback without Dylan.

All the other side characters should be an afterthought.

Bratz Music

You can say what you want about anything else regarding the Bratz dolls, but you can’t deny their albums were filled with BOPS.

I was just going back through their music the other day. From Rock Angelz to Forever Diamondz, they had some cuts. I’m not ashamed. I dance to their music at home, in the car, on the street. I’m ready for it.

This is the one thing they didn’t mess up in 2015. Skylar Stecker did a pretty good job with the theme song “What’s Up?”

Still, I hope they can get Universal back on board for the project. The music sounded polished. All they need are some decent songwriters, and we’re good to go.

A Good TV/Netflix series

Whether it’s live action (like what MGA’s Project MC2 has), Stop Motion (like what they had in Japan in ’03, not Stoopid Studios’s garbage), or CGI animation like what the Bratz had before from 2005-2008, it should be well-written, engaging, and should promote the Bratz characters’ individual charms and styles (unlike the TV series, some of the movies, and the live action movie back in the day, which I’ll talk about later…).

I have a good script going actually, if anybody is interested in picking it up. It’s juicy, and follows the Bratz’s “actual” life. Basically, it’s focused on the “real” story behind the Bratz dolls’ life and career. I aim to make it sophisticated enough for the target demographic (which should be 10 to 14, as it was once before), and fun enough for everyone.

But even if no one is biting for my TV/Netflix script, I really think a future series that highlights all of the characters’ strengths and weaknesses, focuses on things real tweens and teens experience, and has a little drama and adventure would be nice.

Jade’s Original Personality

This is the only thing the 2015 Bratz stop-motion series got right. They brought back Jade’s “extreme” personality traits. In 2001, Bratz dolls weren’t extremely developed back then. We learned a little about them from their profiles about their fashion sense and from the main website, where fans could get a glimpse inside the Bratz girls’ rooms.

Many Bratz fans who got into the fandom in 2002 and beyond didn’t know about the Bratz rooms set up on the main website because the website was changed as soon as Meygan was released. In Jade’s room, she had a skateboard and green alien. This was a sign that Jade was supposed to be a sporty character. You can even look at the 1st Edition Bratz and gather that she’s pretty sporty.

For some reason, those personality traits were given to Cloe in the movie and TV show adaptations. To me, it just didn’t fit Cloe’s “ethereal and angelic” image. Those qualities were clearly meant for Jade. However, because Jade’s personality was considered more empowering, maybe writers thought it would be better to give the BLONDE girl those traits (instead of Cloe’s “head always being in the clouds”, which would’ve made her fit stereotypes).

Or those involved with writing for the Bratz didn’t do enough research.

Though I’m glad Jade maintained her edgy fashion sense in the movies and TV show,  and I like that she had that “geek chic” thing going on in some of these adaptations, I don’t feel that any of the writers, producers, and directors really knew about Jade’s characterization throughout her entire doll career. I really liked that she was developed as both smart and sporty. Why can’t she be both?

I’m hoping that MGA returns Jade back to her original self.

Bratz Video Games

I loved the Bratz video games for the Playstation 2 and I hope there are games released on the PS4 and Xbox One. Those games were entertaining for me. I also think it helped more girls get into video games. This time, though, I hope the UnReal Engine is used for future games. It would be awesome!

Make the Characters SINGLE Again

Cloe and Cameron are cute and everything, but their relationship kind of made playtime limited. Kids couldn’t put the characters they wanted together. People couldn’t take photos of Cameron with Yasmin, Cloe with Eitan, or Cloe with Yasmin and post them online without someone saying, “No, their boo is ___.” I think “shipping” should be open.

I also really liked the line Secret Date. Unfortunately, with Cameron being so heavily shipped with Cloe, lines like that are impossible now.

Still, I would like the Bratz to be single, available, and just dating and having fun in their Teen or young adult lives. I hope it returns.

It should be open so people can see any Bratz character with any Bratz Girl or Boy they want to see them with. I mean, you can do that already without regard to the adaptations, but the “fixed” coupling would make it harder to post pictures with your favorite couple without people making comments about who should be together.

Movies Like Bratz Passion for Fashion Diamondz, Bratz Genie Magic, and Bratz Fashion Pixiez

Even though these movies weren’t realistic, they were fun. There was a spirit of adventure and magic that made them fun to watch. I especially liked the suspense and mystery in Passion for Fashion Diamondz, even if the ending was a bit predictable. Movies like this also made the lines themselves more appealing.

These movies also included the soundtrack songs in them.

I still do think that adaptations should be a little more realistic and should focus more on trials real teens are going through, but I would also like more adventurous movies. With a movie, you have to entertain an audience for an hour or two.  You might as well make it fun.

Boyz Lines

I hope to see more lines just for the Boys. I do believe that Bratz should mostly focus on the girl dolls and should focus on building female bonds. BUT I also liked that the boys weren’t just “boyfriends” to the main characters. They had their own “passion for fashion” thing going on. It made them seem more individual and less like “Ken dolls”.

It seems Cameron is the only doll that has been re-released since 2015, and he really got the “Ken” treatment back during the 2015 revamp (being only released in the Funk N Glow line as Cloe’s boyfriend). I mean, I’m not whining because at least he’s back. Still, I would like to see the boys break out a little and be a little different from the other boy dolls out here.

Good Hair

Back in the day, the first Bratz dolls had really good strong hair. They had quality hair. It made their hair shine and it made hairstyles look so polished on the dolls. It could also get wet without problems.

But after awhile, it seemed like they started putting cheaper hair on the dolls. I really do hope they bring back that good hair.

I also hope Sasha starts wearing her hair more natural, kind of like how she wore her hair in Style It and Dance Crewz but possibly more natural than even those styles.

I would also like to see some real hairstyles return. Around 2005 and 2006, it seemed like the hair styles got more and more flat. When the Bratz were first released, their hairstyles were diverse and unique. Later, they all just had their hair straightened with some color.

I hope the amazing hair returns. I’m not saying it’s mandatory, as I would just like the diverse fashion, especially because the hair will probably come down anyway. But I really liked it as a collector. The hair was inspiring.

 

 

 

DON’Ts

 

Closmins

If ya’ll thought the Tweevils got on your nerves on the Bratz TV series, the Closmins irked me more. Since 2003, we started seeing how blonde white Cloe and racially ambiguous Yasmin (though in reality, we all know she was meant to be Iranian but whateva, they used the “Hispanic” thing to get her to sell better) started getting all the love. And I know these two are a lot of your faves, so you may not like what I’m about to say.

But the rest of us Sasha and Jade fans were incensed. How dare they kick out the real dolls of color?

That isolation grew and grew until we hardly saw Sasha and Jade in major lines.

Don’t believe me? How about I bust out a list:

  • (2003) Big Bratz (Limited Collectors’ Edition)-Cloe, Yasmin, Meygen (where’s Sasha and Jade?)
  • (2004) Wild Life Safari – Cloe, Yasmin, Meygan, Nevra, Fianna (Don’t let that TV series fool you. Jade and Sasha would’ve OWNED this line. Screw Nevra and Fianna. They look alike anyway!)
  • (2005) Birthday Bash– Cloe, Yasmin, Sasha, Phoebe (No Jade)
  • (2005) Campfire – Cloe, Yasmin, Dana, Phoebe, Felicia (I love Felicia and everything, but why couldn’t we have two black dolls in one line? Ya’ll don’t care to add Nevra and Fianna in the same freakin’ lines, and they look more alike)
  • (2005) Dynamite – Cloe, Meygan, Nevra (We don’t even have Yasmin in this line. Cloe is the only one in the line from the core Bratz. You trying to give us a “Barbie” type of tease?)
  • (2005) Fabulous Las Vegas – Cloe, Yasmin, Sasha, Tiana (Jade? Jade? Where are you?)
  • (2005) Hollywood Style – Cloe, Yasmin, Dana, Phoebe, Katia (Wow, no Black girls belong here, huh? No Black girls in Hollywood?)
  • (2005) I-Candy – Cloe, Yasmin, Phoebe (More Closmins)
  • (2005) Midnight Dance – Yasmin, Meygan, Fianna (Yas is the only girl from the core here)
  • (2005) Ooh La La Paris – Cloe, Dana, Kumi (More Cloe)
  • (2005) Play Sportz – Cloe, Yasmin, Sasha, Meygan, Fianna, Roxxi (Where’s Jade again?)
  • (2005) Wild Wild West – Cloe, Yasmin, Meygan (with horse), Fianna, Kiana (Closmins)
  • (2005) Pretty N’ Punk – Cloe, Jade, Yasmin, Meygan (See the Bratz Rock Angelz movie gave you the illusion that Sasha was involved. Nope. So what, MGA? Sasha can’t be punk? A Black girl can’t be punk?)

2004 and 2005 were Bratz’s biggest years, and yet Sasha and Jade didn’t get to enjoy the limelight. One can argue that maybe the years were bigger because Jade and Sasha weren’t in the lines, but based on online polls, at least Jade was considered the second most popular Bratz doll. Why was she omitted from all of these doll lines?

Bratz info to support series (2)

This isn’t even adding the fact that Cloe dominated all the solo “special editions” and the fact that only Yasmin and Cloe got outfits from the live action movie made for the dolls! So Cloe and Yasmin were the only ones meant to have that Bratitude?

Sasha and Jade only showed up for the “flagship” lines, the ones that were being highlighted in movies. They showed up just to confuse us. But they weren’t fooling petty fans like me. I didn’t miss a heartbeat.

And it wasn’t cute. If you are going to bring back the Bratz, don’t cater to the colorist side of the Bratz fandom. Please allow people to enjoy Sasha and Jade’s individual colors and unique physical traits. If Sasha isn’t outselling the other girls, give Sasha bomb outfits you can’t find on Yasmin or Cloe. Make her appealing. But don’t take her out completely because she isn’t white or “mixed” enough. That’s not 2018-ready.

And I know you think Jade can just be replaced by any brunette that looks similar, but you’re absolutely wrong. We need more Asian representation in media and entertainment. It’s bad enough they get “white-washed” out as it is. Bratz is supposed to be a line celebrating diversity. Show us you aren’t like Barbie by doing that.

If I see it again, MGA, you and I are going to have a nasty exchange. Well, not too much of a nasty exchange because I do love MGA, but I will have some words.

The Closmins reveal the fact that these “fifth core girls” did nothing but divide up the main four core girls. This is why I don’t want anymore core girls. These other characters should either be an extension of the four core or not in the line at all.

Bratz TV Series

I know what you 2005 Bratz fans are thinking: “WHAT? I LOVED the series! It’s what brought me into the Bratz! And I ship Cloe and Cameron and want to see what happened next!”

That’s where I clash with the fandom. That’s why I’m scared. Most of the fans want to see this series actually return.

Most of the people who fell in love with the Bratz through the Bratz series were probably way younger than me when that series came out. A lot of people say “The series was my childhood”. By the time that series came out, I was a teen fan of Bratz and a collector rather than player. Maybe I was too old to be into Bratz in some people’s eyes, but I still loved the dolls and wasn’t ashamed.

While I loved that the animation sort of brought the dolls to life and promoted the brand, there were a lot of things about that series that bothered me, and it wasn’t just the plot holes, lack of wardrobe changes, and corny script. In fact, that’s what I actually liked about it. All of those things gave it a cartoon-y charm.

The bad part, to me, is that I believe the series is the reason we even got the CLOSMINS in the first place.

The first thing I hated about that series when it first began is that it took the Bratz Rock Angelz model (yes, I hated that movie, too) and made Cloe the narrator and lead character. Mind you, Bratz was originally a line meant to differ from Barbie, where the blonde chick got most of the shine.

Yasmin was the first Bratz doll and the original darling of the brand. So why Cloe?

Fox Entertainment, the distributor of the series, put more emphasis on ditzy and dramatic Cloe, giving her a beautiful steady love interest and an empowering personality (a personality stolen from Jade to make her more appealing, by the way), and less emphasis on the viewpoints of the other characters.

Though Yasmin was dethroned as the lead, she did get the best treatment in the series, being designed as this sweet and loving animal lover. The change didn’t really hurt her popularity.

What did Sasha get written as? A loud-mouthed, selfish control freak who wasn’t attractive to anybody but herself. I believe Sasha’s character in the series is why she was always voted as the least popular Bratz among the core in polls back in the day (and this is aside from the fact that people already have a negative opinion about dark skin, especially overseas).

And Jade just got all the leftover personality traits.

In fact, they completely changed Jade’s character. It’s not really the series’ fault. I blame Bratz the Video: Starrin and Stylin. Still, they took from that movie, which made me dislike the series even more.

I do not EVER want to see a Bratz series like this again. You all can come at me for it. I’m ready.

If it does return, I hope the wrinkles are ironed out.

Bratz Movies like Bratz the Video: Starrin and Stylin, Bratz Rock Angelz, and Bratz the Movie

I didn’t hate these movies overall, but there were some things that bothered me. The reasons I dislike these Bratz movies are the same reasons I disliked the Bratz TV series.

First of all, I did not like some things in Bratz the Video: Starrin and Stylin. I know many people didn’t like the movie overall. At the time of release, some people felt the animation was outdated and cheap-looking. For me, I actually liked the animation because it reminded me of the commercials. I truly like 2-D animation. I liked the story-telling, too. I think it was more realistic than the other movies.

What I hated about it was how the characters were written. This was the beginning of the destruction of the Bratz characters in my opinion. When the Bratz dolls were first released in 2001, they weren’t developed with any particular personality traits, just “fashion passions”. These “fashion passions” sort of highlighted their personalities, but not directly. So, anyone could kind of make-up their own personalities for the characters. However, there were other signs about the characters’ personalities on the main website, which apparently many Bratz fans (and these writers and developers) never visited. If you looked in their bedrooms, you could see their different interests. I wish I could show you all, but you can’t even get into this website now, not even on Wayback Machine.

Okay, I admit, I was one of the main people begging MGA to make a movie for the Bratz characters to flesh out their personalities. Stupid me.

Starrin and Stylin and the book series that inspired the movie didn’t consider the website. I personally was looking forward to a sporty and edgy Jade with a passion for fashion. Basically, a non-typical fashion girl. That’s not what Starrin and Stylin gave me. In fact, her whole sporty appeal was wiped from existence.

What’s more? Sasha was given the worst personality in the group. She was characterized as a “control freak”.

Bratz Rock Angelz bit off a little bit from the original movie. They brought back the relationship between Cloe and Cameron (only they made them childhood friends, when technically Yasmin and Cameron were, but we’ll talk…). Sasha was still a control freak, and now was also selfish and pushy. They brought back Jade’s “ultimate fashionista” persona, which I already didn’t like.

But what really killed me is that Bratz Rock Angelz COMPLETELY SWAPPED Jade and Cloe’s lives. And when I say literally, they even switched their OUTFITS. You know why this angered me? Because Jade’s outfit was actually one of the best sold in the line. It appealed the most to punky tomboys like myself. It gave Asian persuasion Jade an image that could help her become more popular.

What did Fox Entertainment go and do? They gave it to CLOE. And it was weird. It looked like Jade was talking with Cloe’s voice.

Yes, I’m a petty fan. I do not like when adaptations deviate from the source material. I hate this because everything that I like about something can be altered in-brand because of these adaptations. It overall affected the brand.

The worst part is the Rock Angelz movie is actually popular among the fans. Ugh.

To add insult to injury, Bratz Rock Angelz took away the emphasis on Yasmin, the original lead character, and decided they would tell the story through the eyes of the BLONDE. Why did I ever think Bratz could be different from Barbie when Fox pulls this crap with the Bratz?

Bratz Rock Angelz eventually spun into that wack-attack TV series that highlighted all of the negative changes.

Why did I even watch it? The Bratz Rock Angelz album was released before the movie. After that amazing album, I thought the movie would touch on all the subjects covered in the music, which actually would’ve made a compelling story. Not only did the movie completely miss everything in the album, only ONE song from the album was present in the movie.

And if those movies weren’t bad enough at jacking the Bratz up, here comes Bratz the Movie, the Raspberry-award winning live action based off of the dolls. While I loved most of the actors in the film, the film was obviously designed to capitalize off of the High School Musical craze. We’ve got a Sharpay look-alike, plenty of musical numbers, and friends torn apart because they belong to the wrong clique.

But the worst part about the movie is the white-washing of DYLAN. Dylan was clearly meant to be BLACK (at least bi-racial). This Bratz Boy has come with braids and dreads in his hair! He has been released with dark brown skin at many times. Even former characterizations of him, such as in the first Bratz movie, highlighted him as BLACK.

What did the live action movie do? They cast a white boy for his role. I took issue with that.

Overall, MGA would do us all a favor if they avoided white-washing the Bratz brand to appeal to colorist fans (and you know who you are).

2015

Don’t do this again. Don’t. Do. It. Again.

There is no room for goo-eyed, tacky, uninspired, and sweet-faced Bratz dolls. Not now, not EVER.

Lawsuits

We all know that once the Bratz dolls come back, there will be a lot of copy-cats. We know all the doll companies want to create dolls that make a statement like the Bratz did. We need to just accept that there will always be imitations.

What we don’t need are more lawsuits coming from MGA. Really, because of all of those lawsuits from 2004 to 2009, MGA wasn’t able to really focus on the Bratz, and that affected the dolls. It affected the quality of the brand and Bratz were almost legally removed from shelves because of those lawsuits.

We need to leave the confrontational attitude back in 2k. Moving forward, we need to focus on making this brand the best it can be. I really don’t want another issue to rise up where we’re losing some of our MGA team because they all work hard to make their dolls successful.

Painted On Clothing

I forgot to mention this. We need to leave the painted-on leggings and stockings back in 2k. Looking at Bratz lines like I-Candy, Ooh La La Paris, and Star Stylez, I don’t like that someone decided it would be cute to paint on clothing instead of actually taking the time to design mix-and-match fashions!

I understand it’s cheaper than actually producing high-quality materials. I understand that it’s easier for kids because it’s harder to lose something that’s painted on and harder to swallow as well. There was also probably an issue with resources to fun some of these high quality items.

In all fairness, they probably wanted I-Candy girls to have stockings, but real fabric stockings with painted on shoes would’ve looked odd. So, I understand.

But it really also made mixing and matching outfits challenging. I mean, you could mix-and-match all you want, but there would be some awkward leg coloring peeking out.

If you’ve got an I-Candy Bratz doll, you know that these dolls would look awkward wearing any other outfits besides the ones they have on. Maybe that was the purpose, so that people would see the distinction in this line, but it’s just not fun.

Recycled Clothing from Sister Brands

This was a big problem for me. When Bratz Party Cloe was released, it was easy to tell that she was wearing leggings recycled from the Moxie Teenz line. Maybe it’s just my imagination, but they looked awfully similar…

It was almost like Bratz got whatever was left over from the  Moxie Teenz collection. I mean, MGA admitted in 2010 they rushed to bring the dolls back to shelves, so I guess they just put whatever they could find on these dolls. Still, I hope we’re not ever in that situation again.

I just hope that Bratz isn’t going to be “borrowing” from their sister brands this time around. Don’t get me wrong. I do like Project MC2 well enough, but I just feel the Bratz need to be distinct from them. Those girls are cute and everything, but just not the Bratz. If I can find the same outfits on a Bratz doll that I can find on the Project MC2 dolls, why buy the Bratz, ya know?

 

So that’s my list of Do’s and Don’ts. What are some things you Bratz fans want to see return? Do you agree with my list or not? Leave me a comment and we can get the discussion rolling!


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MGA’s CEO, Isaac Larian, Said, “Bratz Are Coming Back the Fall of 2018!” Can the Bratz Deliver This Time?

30 Jun

 

 

Greeting Readers! This is Gen Next!

I know I haven’t talked about the Bratz in eons. But that doesn’t mean I haven’t been keeping up with my Girls with a Passion for Fashion!

In fact, I have been hard at work preparing for their return. I intend to have a strong hand in the comeback this year. Why? Because I see that the Bratz dolls still have the potential to make their mark on the toy industry. I’ve got quite a few things in mind.

Three months ago, I sent MGA’s inventor team a 13-page proposal stating all of the things I feel the Bratz brand needs. That may have been overly-ambitious, and possibly overstepping my boundaries, but I feel better now that I’ve said what I wanted to say.

So, I’ve been busy with Bratz, don’t you worry.

I’ve had some readers ask me if I’ve heard about the Bratz’s comeback in 2018, and I have.

Why have I been silent? Two reasons: 1) I wanted to wait to do a major article on the brand when the comeback officially releases. 2) I didn’t want to repeat rumors and over-hype the brand just to let myself and others down. 3) I have several concerns regarding the comeback, and I didn’t want my negativity to rub off on the hopefuls.

As for number 2, I have this tendency to get super excited about a brand, to place all of my ideas out there, and I try to get others on-board, too. In the end, my expectations soar way too high. In 2015, I was really let-down by the Bratz dolls.

Read my article: Bratz Are Back Again in 2015: What Happened to the Bratz?

Honestly, I wasn’t sure the Bratz truly WERE going to come back this year. Companies often say one thing, it doesn’t mean that’s what’s going to happen. Delays happen, too. The toy industry has been suffering. Even Toys R ‘Us took a hit. I wasn’t sure if Mr. Larian could make this happen and I didn’t want to recklessly post my thoughts on it too quickly.

What changed my mind now? Well, I’m starting to see some extremely promising little updates happening.

We all should know by now that Isaac Larian has been hinting at the Bratz comeback since last year. He basically said “Bratz are scheduled to release this fall”.

The fall quarter is basically around the corner now.

We’ve also got some teaser Instagram posts lately:

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Happy 17th birthday to the Bratz!

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Exciting things are coming.

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Keep being patient… it takes time to look this good.

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With all of this, I have every reason to be excited… but concerned, too.

I’m excited because it’s time for a doll brand like Bratz to come back to shelves. I’ve been through toy shelves recently to find inspiration, and diversity is seriously lacking. Even Disney’s dolls and brands are so white-washed.

Dolls are so….boring nowadays, too. They don’t have flash. Most come with cheap clothes, one outfit, and no accessories. Everyone is afraid of makeup. They are so busy trying to appeal to feminist social agendas, they fail to actually interest anyone.

The last time Larian said the Bratz were “coming back better than ever”, we got 2015 Bratz, the goo-goo eyed dolls with a sweet touch.

One of my concerns deals with retailers. Since Bratz’s debut, retailers have had so much control, they managed to alter many of the Bratz dolls’ older lines. Carter Bryant, the original designer of the Bratz dolls, mentioned that retailers’ opinions, especially the Market buyers at Walmart, are what led to the alterations of Bratz Fashion Pixiez (and I’m certain other lines as well). They couldn’t handle Bratz being so edgy, sassy, and fierce.

Now, retail chains are suffering. With the closing of Toys R’ Us, and the power of Walmart and Amazon, what will be sold has completely gone into the hands of these major retail giants. Without their approval, Bratz can’t return to the shelves. Does that mean Bratz may have to sacrifice some original ideas in order to be marketable to these giants? And can Mr. Larian sell the Bratz to these “family-friendly” retailers?

I did offer a different suggestion in my 13-page proposal, but I’m not sure they will really consider these ideas, and I’m not expecting them to. I’ve offered different ideas before the release of the last “re-launch” in 2015. None of those ideas were used, though all of my ideas were given a “thumbs up” when I posted them on Facebook. I have no doubt they tried to implement my ideas, but if retailers didn’t like it…Well, that’s that.

Talking to Carter Bryant back in 2015 has given me a lot of insight and has taught me one thing about the doll industry and creative property in general: You can create what you want, it doesn’t mean you have power over what you create.

Carter Bryant has helped me realize how powerful retailers are in the posts he made on my blog:

Carter Bryant has shown us that Walmart buyer Lori was responsible for a lot of the edgiest lines being dumbed down significantly. Walmart is one of the leading supermarket chains in the USA. Their buyers decide what gets sold on their shelves. They buy the product, sell it at their stores, and get a percentage of the profits.

She’s an older lady, and to me, she seems to favor Barbie. I mean, it’s not unexpected. She probably grew up with Barbie. Bratz probably rattled her cage. I’m not sure if she is still a toy merchant with Walmart, but whoever is will decide what happens with Bratz, and if she is still the primary girls’ toy merchant, we are in trouble.

So, despite the fact that Isaac Larian wants to bring out a doll line that’s “like no other”, would he really have the power to do it? I do have one solution to this problem, but will Bratz’s marketing team consider my idea a good one? Will that idea be enough?

Then, there’s the issue with the generation itself. Do girls even play with dolls anymore? Would they even BUY the dolls? Girls today have shown some interest in toys, but far more interest in technology. Children are more sophisticated than they were 10 years ago, and more girls reject traditional femininity than they used to ten years ago. Will they see Bratz as an outdated brand? Will they see Bratz as a brand that promotes superficial values and reject the brand as a whole?

Last, I’m concerned about feminist and mommy bloggers as well. Will they tear the brand down and influence their “soccer mom” supporters to help them?

There’s a lot to be concerned about.

Despite how negative I might sound, I am fairly optimistic about TWO things.

For starters, I’m optimistic about the Bratz brand’s quality. Lately, Mr. Larian seems to have come across some cash, which might be good for the overall quality of the Bratz brand. He offered to buy Toys R’ Us AND he’s offered to merge with Mattel, his original competitor! He seems well-equipped to polish the brand this time.

Article on MGA’s ambitious desire to merge with Mattel

He’s seen some success from his LOL Surprise brand. Project MC2 seems to have a steady beat. And both of Isaac Larian’s children have invested in their own brand, Cult Gaia, which brings the family more wealth. He seems pretty confident that he will reap even more profits from his planned Bratz return. So, who knows what he has up his sleeve.

Hopefully, this businessman has hired the right team and is ready to bring Bratz into the future full-force! But until then, I won’t be posting some of my ideas or hopes for the brand. I’m literally “cleansing palates of expectations”. For now, I will just sit back and wait until it all unfolds.

Second,I’m also excited to learn that Hayden Williams, a fashion designer and illustrator who was rumored to be hired to assist with the design of Bratz, actually WAS hired. This means MGA is at least considering the fans’ expectations for the brand. Hayden Williams has officially tweeted me to confirm that he is one of the Bratz designers!

Hayden Williams Response

At one time before this update, I wasn’t sure Hayden wouldn’t be interested in being a designer for MGA because it might mean he would lose his freedom as a designer.

Turns out, he’s doing a collaboration with MGA, so he will be free to work as he pleases. His dolls will be Amazon collectors’ exclusives available this fall!

I’m excited to know that MGA recognized his talents and vision.

Have you all SEEN his work? Check him out on instagram: https://www.instagram.com/hayden_williams/?hl=en

The best part about the release of these dolls is that they will be available ONLINE ONLY (for now). One of my other concerns was that I wasn’t sure Hayden would really be on-board with designing (despite most Bratz fans’ desire to have him design for the dolls) because I was afraid retailers would try to restrict his freedom if the dolls came out too edgy. I was afraid retailers might be skeptical to buy the Bratz because of their reputation, and that Hayden would have to curb the Bratz’s stylishness. One of my suggestions in my 13-page proposal was for Bratz to be sold online if retailers got funky. Glad to know MGA got the same idea.

I don’t think Amazon will restrict the design of the dolls as bad as other retailers (considering they don’t seem to be biased in what they allow to be sold on their website). Hayden said on his own Twitter:

Hayden Williams Tweets

MGA gave him the freedom to really give his all to these dolls. That’s all us Bratz fans really want!

Still, I hope all retailers recognize this brand’s ability to bring back consumers’ interest back to toy aisles and don’t try to change the image of the dolls to get them there.

Now, here’s where I’m uncertain again. Unfortunately, it doesn’t appear Hayden Williams is going to be designing all of the Bratz lines. If they do hire others, they better be on par. I believe that Hayden understands the original “Bratz” design best. He said he has been into the Bratz since 2001. We need fans like him that understand what the Bratz were. No offense to fans who came with the TV series, the movies, or when Meygen jumped in ’02, but you have to have known the Bratz their entire career to understand their image and message FULLY. If you believe you can be on par, do thorough research on the brand, backwards and forwards. I believe that’s why the other designers struggled. The TV series and movies changed a lot about the Bratz, which I don’t appreciate (Read or listen to Bratz 2018: What I Want to Return and What I Don’t)…and some of the people who are fans of the brand mostly remember the media entertainment portion of the brand. While it is one part of the brand, there’s more to it.

I really hope they don’t get Project MC2 designers on-board for the Bratz. If they do, we’re going to have another Moxie-Bratz 2010 problem.

Oh, you don’t know? Remember when Cloe’s leggings were recycled from Moxie Teenz? Yes, that problem.

We’ll also get cute, because that’s what Project MC2 is. They’re cute.

The Bratz are not meant to be “cute”. We don’t need designers who think “cute” will make the Bratz better. N-to-the-O.

So far, I have so many mixed feelings about this comeback now. I’m excited, I’m nervous, I’m happy, I’m nervous. I just don’t know what to think anymore!

Readers and fellow Bratz fans, what do you all think of the Bratz’s upcoming “return”? Do you believe the Bratz will deliver this time? Or do you think retailers and critics will find a way to ruin the brand once again? Leave me a comment and let me know!

Read up on some of my other articles:

How Well Do You know the Bratz? Quiz

A Walk Down Memory Lane: Bratz Music

Bratz Dolls Say Good-bye to the Toy Industry

In case you couldn’t find it above: Bratz 2018: What I Want to See Return and What I Don’t

 

Question: Do these girls look like Bratz dolls or what?

Bratz dolls VS. Feminists: “Oversexualized” or “Empowering”?

16 May

Lately, I’ve been going back into the history of Bratz, where Bratz experienced a tremendous rise in the toy industry and where Bratz took a tumble downhill. As a major Bratz fan, I still have a difficult time coming to terms with the fact that these dolls are not going to be produced anymore, that they are discontinued, and that they are no longer popular. In 2016, MGA, the owners of the Bratz doll brand, announced that they were discontinuing the Bratz dolls after a less-than-glorious comeback from their hiatus the year before.

As a way to find a sense of closure, I’ve been researching all kinds of news articles on the Bratz, news that have been out since 2001. I’ve been going back into my own “archives” both online and offline.

In a former article, I reviewed what happened to the Bratz in the last couple of years, based on all the information I have: Bratz Are Back Again in 2015: What Happened to the Bratz?

While flipping and clicking through everything, I’ve come to realize that feminists, moms, and Bratz dolls were never far a part from each other, but feminists and moms never really met eye to eye with the Bratz. It doesn’t surprise me that “soccer” moms are against the Bratz. Their name is “Bratz” after all. Parents may have heard the name and assumed that the dolls encouraged their girls to rebel against their parents.

However, I’ve found the Bratz to be a very empowering line of dolls in totality. That’s why it shocks me to read about so many feminists who are really against this doll brand. In fact, many feminists have openly been against the Bratz since debut. Therefore, I’ve concluded that the details that go into the Bratz’s  recent decline in popularity have at least a little to do with active feminists. How so?

Before I get into the details, let’s review how the Bratz came to be, how I got interested in the Bratz, and how (and why) they got so popular in the first place.

Bratz: The Urban Fashionistas

Carter Bryant was the original designer of the Bratz dolls who came up with the idea for the dolls after looking at a Steve Madden shoe ad in Seventeen magazine, photographed by Bernard Belair.

Bryant liked the “cartoonish” yet stylish look of the ad and wanted to create dolls with a similar appeal. To put it simply, Bratz were never meant to look realistic, but they were going to be displayed wearing the latest teen fashions.

Carter Bryant has also shared with me that he was inspired from the urban and punk scenes he always loved. He is an edgy man at heart and wanted to bring that to the Bratz doll line. When he brought the dolls to MGA, Issac Larian, the CEO, was skeptical at first, thinking their heads and feet were weird. But when Larian showed the dolls to his daughter, Jasmin Larian, she thought they were cool. The Bratz doll Yasmin was named after her.

At the Turn of the 21st Century, tweens (kids between the ages of 10 and 14) lost interest in dolls. With pop music spreading around the world, many girls were growing too “old” to be interested in toys (though I’d say it’s worse now than it was then, now that there’s this emphasis on smartphones and tablets). The doll market was experiencing a decline back then just as it is now. Many doll companies were interested in turning the new pop culture trend around in their favor. They wanted to make “up-to-date” dolls specifically for tweens so they could bring them back into the market.

Barbie was dominating the toy market, but by the 1990s, she was considered babyish.

Barbie was also criticized by minority ethnic groups for “lacking diversity” and outshining her more “diverse” friends. To many, Barbie was a sign of “White Supremacy”. After all, she was invented at a very tense racial time (1959).

Since the 1970s, feminist writers began examining entertainment designed for girls. Barbie came under fire several times throughout generations of feminists.

Feminists have been wanting to encourage self-love since then. Barbie was criticized for having unrealistic body proportions (like bigger than average boobs, a tiny waist, super thin lips, full hair, tiny feet, etc), body features that didn’t seem realistically attainable for every woman.

Bratz wasn’t the answer to everything missing in the doll industry (according to feminists), but they did solve the “diversity” problem.

The Bratz were released wearing “urban” fashions, a huge trend among youths at the Turn of the 21st Century since the rise in popularity of African American hip-hop and rap artists and labels in the 1990s. White people had also jumped on the urban trends (thanks to groups like New Kids on the Block and Backstreet Boys). Bratz had bigger lips than the average doll. They wore the “latest trends”, which often included cropped tops, baggy pants, and mini skirts, as well as tons of makeup. The dolls came in a variety of different “colors” and hair textures even if their actual ethnic backgrounds were left ambiguous.

I was a tween at the time of the Bratz debut in 2001, the target demographic. I was one of the children that stopped playing with dolls at 10 years old (thought I still liked to collect them as a hobby). I would say books, video games, anime, and internet consumed my life rather than pop stars and MTV. I still liked certain doll brands, like Magic Attic Club and American Girl, but I never played with the actual dolls. I mostly bought the books, not the dolls. I completely lost interest in the regular Barbie doll (though Generation Girl Dolls peaked my interest for a short time).

To me, as someone who lost interest in playing with Barbies at 10, Bratz were amazing. As an African American, I was happy to see dolls with full lips, full thick hair, and urban fashions commonly worn in my own black community (and not the cookie-cutter suburbanite outfits I often saw on my Barbies as a kid in the 1990s).

That’s why it was perplexing to find that most of the articles kept describing the dolls as “oversexualized” and “materialistic”. I couldn’t understand it at 11 years old. “What’s so sexual about them?” I kept asking myself. Their clothes were cool and urban to me, not sexual. I couldn’t see how baggy pants and beanie caps (included in the 1st edition of Bratz) were even “sexual” in nature. The dolls carried a lot of sass and attitude. They seemed bold and confident to me. The quality was impeccable and very realistic at the time. If anything, these dolls were gender-defying for me! They were not prim, perfect, pink, and prissy. They said “So what!” to fashion norms and boundaries that told girls to be “presentable, lest you tempt the manfolk”.

It truly surprised me to see so many feminists set against the Bratz.

As I got older, I began to understand the feminists’ concerns a little more than I did as a child, but I still don’t agree with many of their assumptions about the Bratz.

Let me give you a little history about myself.

I’m not your typical doll collector. I’m not only an adult, I’m an androgynous tomboy. As a child, I was a complete tomboy. My parents, particularly my mother, would often dress me in dresses, but she was very strict about how I should eat when dressed up, how I had to wear each article of clothing perfectly, and she schooled me on the people I had to please (particularly friends and neighbors). I got verbally (and sometimes physically) assaulted at times for wearing the wrong shoes with the wrong outfit. As I got older, because of these experiences, I began to reject social femininity. When I got more control of my fashion choices, I made sure to avoid dresses and skirts as much as possible.  I became mostly uninterested in clothes and makeup. I prefer to dress comfortably. I became convinced that “femininity” was all about conforming socially, pleasing others, and dressing the part in every situation. Social femininity was translated as “threatening” to me.

So it might make people wonder how I could be interested in such a fashion-conscious doll line like the Bratz.

As I mentioned before, I didn’t see what many of these news journalists and feminists saw in the Bratz. When I first saw the 2001 1st Edition Bratz, I saw their art versions, which displayed four girls in urbanized fashions in the sickest artwork ever. They all wore baggy jeans and sporty crop tops! If anything they looked like tomboys with makeup on!

The clash of femininity and tomboyishness made me feel thrilled and excited. Bratz did renew my interest in fashion, but not as a way to please or impress others. Bratz made me realize that fashion could be used to express oneself, to express ideas, to express art. Bratz inspired me to take my boyish looks to the next level which was why I got interested in different androgynous looks. I became unafraid to look different. I became unafraid of the controversy.

I was an outcast in middle school and high school. I was different. I was not only a tomboy, but a Black girl who enjoyed world music (like Japanese and Turkish music), among many genres including rock and roll, and enjoyed anime and video games. I never dressed up, so everyone thought I was weird. I looked like a 10 year old because I was so petite and never did my hair in the latest styles (which made me look even younger). I wore glasses and didn’t care for contacts. I would wear the same clothes year after year. I didn’t care, as long as they were clean. Many people thought I was a lesbian because I didn’t date in high school. Most of the guys thought I was too skinny to be attractive anyway. I didn’t have curves. When they discovered I wasn’t a lesbian, that confused them even more.

When Bratz were introduced, they were just the kind of thing I was looking for in the world. The Bratz not only renewed my interest in fashion but in the fashion doll industry in general. The dolls also helped me come to terms with my own individuality.

I always loved dolls, even in high school. I didn’t play with them; I just liked collecting them and taking pictures. I collected a lot of 18″ dolls mostly. After the Bratz came out, I was looking for fashion dolls like them. There were few dolls like them though.

I wasn’t ashamed of liking dolls, though I’m certain many teenagers would’ve been. I think after dealing with being forced to fit standards as a child, I had this counter-culturalist in me just waiting to break free. I didn’t think I was feminine at all, and so I rejected it in myself and in others.

Even though they were just dolls, Bratz helped me understand myself. My interest in them revealed something about myself. I realized I hadn’t lost touch with my femininity or my own sense of woman, I just had a different kind and that was okay. I realized that there were many ways to define  “being a woman”.

Bratz helped me at a difficult time, when I felt like I had to fit all of these standards. Unlike me, Bratz could do whatever they wanted to do. They had the courage and bravery, despite the backlash, to just be. It was obvious by their outrageous fashions, their exciting movies, and strong music that they just didn’t care. Much of their music still inspires me, like Bratz Forever Diamondz “Yasmin”‘s “Hang On”.

To me, the Bratz had a very strong empowering message of teaching girls to be confident and comfortable with who they are, no matter what anyone says.

When I saw their outfits, though, they seemed to wear mostly costumes rather than “regular” fashions. They reflected the latest styles with a twist. I was impressed with the detail, the various accessories, and the quality (hair that felt soft and thick, jeans made from actual jean material, etc), as well as the creative and bold themes.

Bratz also set many trends and broke many fashion rules. I liked Bratz because they reflected my own liberation from society’s norms. And at the time, they were the only dolls doing this.

Nowadays, there are many dolls empowering girls in many different ways. Many dolls out today have been inspired from the Bratz. Still, I have a special place in my heart for these dolls because they encouraged me to be bold and different, to be innovative and creative, and to think outside of the box.

My other favorite part about Bratz was that a blonde white girl wasn’t at the center. Don’t get me wrong, I grew up with Barbies, too, which I’ll go into further later. But Bratz offered me something I never could let go of, something I could relate to more personally.

Bratz had a variety of different characters eventually, of many shades, with most being dolls of color. I was so happy when MGA released Felicia, an actual dark-skinned doll that was designed beautifully and stylish! Many other Black characters have been in the Bratz franchise as well.

Sasha looks gorgeous in her “natural” hair!

Even though the Bratz dolls came in many shades, Black and Latino culture initially influenced much of the doll brand. From the styles, to the music (as you could tell above), to the full lips and thick hair, down to the urban fashion, Bratz were meant to appeal to a wider ethnic demographic.

In the early 2000s, gangster rap was just sizzling down. Many people outside of the black community (and even some of the old-school generation within) looked down on “urban” fashions and felt it represented “deviant” culture. This is partially why Bratz carried even more controversy at debut. Many people compared them to “urban thugs”. But most of the fashion was widely accepted among black and Latino/Hispanic cultures.

The more rebellious Bratz appeared, the more I loved them. Did it mean I was a bad girl and that I didn’t want to follow any rules? Of course not. But I did recognize that I don’t have to let others define me or decide the type of clothing I needed to wear socially. The Bratz showed me that I can represent alternatives in fashion and let that make its own statement.

Of course, we do have to consider some things socially when picking our clothes, but adding a little creativity and imagination to our wardrobe also adds to our individuality (along with our personalities). Bratz taught me that.

Eventually, Bratz brought in wild lines like Tokyo-ago-go, Space Angelz, Rock Angelz, Pretty N Punk, and many others to the mix. That just gave me more courage to speak out and embrace my individuality.

Some Feminists’ Issues with the Bratz

It baffles me how many people don’t realize just how influential feminists and moms were when it came to the Bratz’s 2015 transformation and sudden decline. Yes, other factors contributed to the Bratz dolls’ decline in popularity (such as the ongoing court battles between Mattel, owners of Barbie, and MGA, owners of Bratz). But the recent comeback, as well as the one in 2010, was obviously specifically “watered down” to appeal to moms and feminists, which didn’t go over so well with many of the fans of the brand.

The moment MGA released the first batch of dolls in 2015, MGA shared a facebook post called New Bratz dolls Tell Girls “It’s Good to be Yourself”. The article states that the dolls give a message that “won’t make parents cringe”. MGA must have realized that moms and feminists didn’t approve of the original Bratz and they wanted to ease the criticisms. Women have a lot of power and influence in the retail industry, believe it or not. MGA posted that article to show how Bratz have become more “innocent” in the last couple of years. They tried to put less makeup on the dolls, they made the outfits cuter, and made the eyes bigger so they wouldn’t look sassy or like they have “attitude”. It still didn’t work. Feminists still felt they were “underwhelming“. All it did was make the fans less interested in them and made the feminists criticize them even more.

The few feminists that are/were supportive of the Bratz have mostly been supportive of Bratz’s ethnic diversity and “ethnic” features (such as large lips, thick hair, and slanted eyes).

But most of these feminists overlook any of the positive regarding these dolls.

After reviewing many articles from feminists about the Bratz, I’ve learned that they take several issues with them (issues I find confusing):

  1. Their usage of makeup
  2. Their “sexualized” clothes and features
  3. Their unrealistic body proportions
  4. Their name
  5. Their “materialism”
  6. Their slogan

These Bratz dolls got an amazing feminist makeover

Tree Change

This artist is giving Bratz an awesome feminist Makeover

Bratz Is Not Happy That I Said Their Dolls Do Molly 

The Unsluttification Of Bratz?

Over-sexed and over here: The ‘tarty’ Bratz Doll

New Bratz dolls Tell Girls “It’s Good to be Yourself”

Read more: http://www.dailymail.co.uk/femail/article-411266/Over-sexed-The-tarty-Bratz-Doll.html#ixzz4gPS3FGyI

How to Explain Monster High and Other Hyper-Sexualized Dolls to Young Kids

Now, many of these comparisons are made right alongside the Barbie doll. As mentioned before, feminists’ first gripe with the fashion doll industry came with Barbie. Barbie has been pretty influential in girls’ lives and she has been an icon of fashion and materialism. She has been a staple of femininity for even adult women. Many feminists have examined how Barbie influenced girls and were afraid the Bratz, who seemed to carry some of the same “problems”, would influence girls much the same way.

But here’s where I think some of these feminists miss the mark.

Yes, sometimes girls often imitate their dolls in various ways and grow up to be inspired by these dolls. However, from my experience working with children and being a child during the Barbie and Bratz era, I would definitely say it depends on the context and the way the dolls are presented. It also depends on one’s own life experiences. Barbie and Bratz gave me two different vibes and that influenced my perception of the dolls, myself, and womanhood in general.

I don’t think Barbie and Bratz give a similar message at all. I think the feminists that think they do only know that the Bratz are considered fashion dolls, but know nothing else about them otherwise. These feminists may have seen one or two lines with the Bratz in more “conventional” fashion, but more than likely they didn’t dig deeper than that.

Let me explain why Bratz and Barbie are so very different and how this affects each of their messages to girls.

Bratz Vs. Barbie

I will share the history of both brands a little more because I believe the very inspiration behind the dolls shows how each was meant to affect girls.

As mentioned before, Bratz was designed to represent a “cartoonish” and yet stylish look, while also reflecting underground subcultures in fashion. Their inspiration came from an ad in a teen magazine.

Barbie was thought up by Ruth Handler, a woman who often watched her daughter Barbara pretend her paper dolls were adults. Ruth saw an opening in the market for adult-designed dolls rather than the usual baby dolls and paper dolls available.

When visiting Germany, she saw the Bild Lilli Doll, based off the popular German comic strip character. Bild Lilli was a beautiful bombshell woman who worked but was not above using men to suit her aims. The comic strip and the dolls were designed for adults, but kids would often take the dolls and mix and match her fashion.

Arguably, Barbie is the inspiration for all fashion dolls that came afterwards, so all fashion dolls will be watched by skeptics. But the intention behind the doll is significant when it comes to the art and presentation of the doll.

Barbie was designed to be an adult figure for girls to imagine and aspire to be. Initially, she was presented as an ideal adult female figure (more so from the White upper-class perspective).

I can honestly tell you, as a 6 and 7 year old, that was exactly what I thought of when I played with Barbie. Barbie may not look totally realistic in her proportions, but she looks realistic enough from a child’s perspective, and she looks realistic enough for women to “aspire” to “obtain” her look. Sure, her breasts are bigger than the average woman’s, especially on someone that thin, but breasts like that didn’t seem impossible to me as a child. In fact, Barbie looked like many of the blonde women I saw on Baywatch (which I often caught glimpses of on tv in the 1990s).

Thus, it was obvious in my mind’s eye that Barbie fit a perceived beauty standard.

In my mind, Barbie had several differences from me. She was blonde, tall, white, and wore clothes only the wealthy could wear. I never aspired to be blonde and white like her, however she reminded me of all the adult women around me. I didn’t see too many women who deviated from the “norm” socially as a child. I would always imagine doing what my mother did when playing with my Barbies.

When I played with Barbie, I didn’t see myself, and that influenced how I felt about her as I got older. As I got older, I saw that I was not growing into an adult like Barbie. I began to disconnect with the doll. I saw my mother and everything she was: a glamorous working woman who could do anything she put her mind to.  I didn’t see much substance in Barbie at all, though. And that may imply that I really didn’t see much substance in the women around me. It implies it and it is true.

However, even though I couldn’t relate to her, I admired her pink empire. I longed to live her wealthy, high-class life, a life my broke Black behind would have a difficult time achieving.

In the 1990s, she came with literally everything. But she had no “real” set personality, no real individuality. All of her friends were just ethnic versions of her that you could hardly find in stores. They literally often wore the same outfits as Barbie, though it would sometimes be in a different color.

Yea, her hair seems nicer in the picture, but the actual doll is not the same!

As a kid, I wanted to be more “successful” like her, but I knew that I was too different to want to be like her completely. I wasn’t girly enough to pull of being a Barbie. Many of my other friends wanted to have straight, blonde hair like Barbie. They wanted the perfect body when they grew up, like she had. They wanted to drive pink cars like Barbie. They wanted to live in mansions like she did. They wanted a handsome boyfriend like Ken. Many of them ended up doing those things in the future, perfectly fitting the social package. I can amusingly say that they often look like clones of one another, trying to outdo each other when it comes to the latest trends.

Bratz, in contrast, never had a body to “aspire” to obtain. They literally looked like cartoon characters. I couldn’t imagine anyone wanting heads and feet as big as theirs. In fact, big heads and big feet are normally considered ugly in America! The Bratz made it look cool. As someone who had big feet, I appreciated that. But I never heard anyone “aspire” to have a big head or big feet like them. It became clear that their proportions were not designed to fit an “ideal” but rather they literally were made to be disproportionate.

Sure, they were skinny. But their breasts were not large. Even being skinny, no kid would honestly think their bodies are normal enough to pay attention. My friends and I would always make fun of the Bratz heads and feet. We didn’t sigh with envy, that’s for certain. But the outfits were super creative. It was hard not to anticipate what they would think of next.

Each doll was different in some way from the other. Not only were there dolls of various colors, but each doll had their own wicked fashion sense and personality. They were very individual and not outshined by the “white” doll. The four core dolls were treated equally at debut, which I appreciated.

The Bratz were not designed to fit the usual beauty standard. They were meant to reflect the underground cultures, cultures that have developed a sense of community to help them cope with being an outcast. Therefore, in my mind, Bratz produced the opposite response of wanting to “imitate” and rather encouraged individuals like me to be “themselves” and strike out boldly. At 11, I was thinking that if each Bratz girl looks different, and has her own passion for fashion, that means all of us are different. We don’t all have to look and be the same. It encouraged me to find my own unique sense of style, not be the doll I saw in front of me (unlike with Barbie).

Barbie’s other media entertainment, like her movies, showed her as a gorgeous, glamorous lady who could do anything. Bratz movies showed four individual sassy teens who liked to hang out, dress up at times, dabble in their hobbies, and go on amazing adventures. The Bratz never seemed as shallow as Barbie.

Bratz Boyz were a stark contrast to Ken. Though they are all fashion dolls, the Bratz boyz weren’t just accessories for the girls. They had their own lines, several individual ethnic appearances and personalities, many different hair textures and styles, and just as much detail as the girls. Boys were not ashamed to admire them. Girls saw more than just boyfriends in these dolls. In fact, only one of the main characters “crush” on a Bratz Boy. But that boy has his own interests, his own personality, and his own style.

With the differences settled, let’s address these issues feminists have with the Bratz directly.

“Too Much Makeup”

Feminists across the board have been very critical of the Bratz’s overuse of makeup.

Some feminists believe that the Bratz have perfectly made-up faces, which teaches girls that they have to wear makeup to look perfect.

Among feminists, makeup in general has been controversial. Feminists are determined to break the social expectation that encourages girls to be too interested in their appearance. Unlike men, women are often expected to appear perfect, without flaws. This has been linked to women being treated like objects rather than creatures of “substance”. Many jobs around the world won’t hire women or will fire women if they don’t wear makeup. Feminists have been pushing for women to embrace their natural features and colors without a “mask”. They have been pushing for businesses to remove the makeup standards/policies or equalize them (pushing men to also wear more makeup).

One look at the first Bratz dolls, and a feminist would definitely think the Bratz’s usage of makeup further encourages these harsh makeup standards in young ladies. As someone who doesn’t wear makeup, I completely understand this concern.

On the other hand, feminists also preach against body-policing and believe that women should be free to indulge in whatever they enjoy. If a woman truly enjoys makeup, does that make her a product of the patriarchal system and less feminist?

Some feminists recognize that makeup can be used artistically. Many feminists believe that if women truly enjoy makeup, and don’t look at it as a necessary tool to hide their “flaws”, then it isn’t necessarily anti-feminist.

Some feminists don’t think women should be controlled to either extreme considering some companies also control how much makeup a woman wears, which isn’t fair either.

Still, there are feminists out there who believe a real feminist would not support makeup at all and they often do shame women who wear it.

Admittedly, Bratz are designed with a ton of makeup on. However, I think it would be unfair to compare Bratz’s use of makeup to other fashion dolls’ usage, like Barbie’s, or any other usage of makeup that is deemed designed to make someone look “perfect”.

When looking at Barbie, for example, Barbie’s “makeup” has consistently been painted on her face to give her the ideal packaged look for every generation. She is literally considered “gorgeous” with it on. She has the perfectly colored cheeks, darkened eyelashes, and perfectly lined lipstick. Her face is clear of blemishes, moles, freckles, and any other “imperfections” she could possibly have. Her eyebrows are perfectly arched and tweaked. Even the best makeup artist can’t get a real girl’s face that beat. Barbie is plastic perfection. Any girl who admires her will want to be plastic perfection as well. Her made-up beauty fits a conventional standard, yet no woman can ever really look like her 100%. Real women get older. Real women have wrinkles, freckles, beauty marks, moles, scraggly eyebrows, and all the other distinct features. And yet, real women do make themselves up to look like Barbie all the time.

Bratz’s use of makeup is/was entirely different.

For starters, the makeup wasn’t designed to hide any “imperfections”. The Bratz doll Yasmin had a mole under her left eye. Her makeup didn’t hide that mole. Other Bratz dolls had moles and freckles, too.

Though, admittedly, a lot of the Bratz makeup was polished, there were many times their makeup was experimental and could hardly ever really be called “perfect”.

Take Bratz Space Angelz Cloe for example.

What is perfect about her makeup? Nothing at all! Her lipstick is asymmetrical, hardly what I would call “designed to appeal”. It would be fair to argue that anyone who wears their makeup like this is looking for attention, but it’s hardly the sexual or attractive kind. While Barbie’s makeup was clearly created so she could look pleasing out in public, this makeup is hardly what I would call public-friendly.

Any child who imitated this would end up getting stared down by the public, and maybe even teased and mocked. I’m sure most children were/are aware of that. But it’s clear that the makeup is different and unique. Keeping that in mind, it’s easy to see that the Bratz are giving a different message with their makeup. They are showing just how artistic and creative it can be, even if it isn’t necessarily attractive! They are showing that it’s okay to do something different with makeup! It definitely doesn’t give the message that girls have to wear makeup to appear normal. In fact, the above doll line made makeup seem very unusual, almost abnormal. Even makeup’s rules were bent by the Bratz dolls!

Much of the Bratz’s other makeup was used to match up with the theme or subculture they represented. Pretty N Punk, for example, represented punk culture. Many punk princesses wear dark makeup to show their edge and fierceness. They don’t wear it to appear “attractive” or sexy or perfect. Male rock stars often wear eyeliner and black lipstick, too, and I’m sure it’s not to appear more attractive and perfect.

Most guys might think these styles are cool, but hardly any of them would consider these girls “bombshells”. It’s easy to tell that their makeup was purely designed to better make a statement rather than to appear perfect, without imperfections.

Again, Bratz used makeup in a variety of ways, even in more conventional ways. But because of their constant changes, they never managed to give the impression that they wore makeup to please others. They never gave the message that a girl had to wear makeup to appear attractive. They literally seemed to just be having fun with it. As a tween, I liked that.

Bratz may not have been the fresh-faced, innocent-looking, demure dolls mommies wanted, but they weren’t exactly anti-feminist either.

By feminists criticizing the Bratz usage of makeup, it’s as if they are placing a rule on who gets to be a feminist. So, are they implying women who enjoy trying different makeup tricks aren’t feminists? This leads to greater questions about modern feminism.

Sure, makeup was created by men and is a reminder of the “patriarchy”. But so is everything in our societies. Does that mean makeup is bad and can’t be used for positive and creative purposes? Absolutely not!

Overall, I’m not sure where some of these feminists are going when they attack the usage of makeup on these dolls. I think most of them are purely ignorant about the brand.

Bratz Are “Over-sexualized”

All the articles I’ve read from feminists, especially from Jezebel, have said that the Bratz are “hyper-sexualized” dolls. What exactly makes a doll sexualized? Short skirts? Cropped tops? Makeup? Pouty Lips? Glossy eyes?

And if they do, what exactly makes these things sexualized?

They are only sexualized when people sexualize them. To say that a doll with a short skirt is sexualized is indirectly saying a woman who wears a short skirt is sexualizing herself.

That would go against most feminists’ mantra: “My clothing is not my consent”.

Haven’t we gone beyond policing a woman’s attire and attributing her wardrobe to sexual and physical attention from the opposite sex? So why is it condemned when dolls reflect just that attitude?

Arguing about dolls being over-sexualized may be more appropriate for Barbie to a certain degree because of the “intent” of some of her lines. Most of her early attire is for the physical attention of her boyfriend Ken (though even she has moved beyond that point). Barbie has been a sex icon for most men for centuries. She was inspired by a “Call-Girl” doll, Bild Lilli, a doll meant for adults. Barbie has literally had lingerie lines. She has had “pregnant” dolls.

Barbie, sex icon

Sure, Pregnant Midge isn’t wearing a fitted skirt and a lot of makeup. But she’s pregnant! This opens the doors to other controversial subjects that kids really aren’t mature enough to be exposed to (though children often witness their mothers pregnant all the time).

Barbie is meant to be a blonde, gorgeous adult woman who does “adult” things like have sex and get pregnant. And she allows girls to imagine their lives as “adult” women through playtime with her. Children who play with her are reinventing an adult lifestyle. Sometimes, this produces controversy.

But even with Barbie, should we police all of her fashion styles and attribute it solely to sex and seeking male attention? Not all of it.

If we want to talk about something being sexualized or “hyper-sexualized”, we have to consider the context of the lines the dolls are released in.

The Bratz, on the other hand, have never initiated a sexual response to anyone who played or collected them. The context of their clothing, the intent of their lines, have never been to produce a sexual response. They were intended for a tween and teen audience. They were meant to showcase the latest fashions and the most revolutionary styles out in the cultural world.

In fact, if you look up “Bratz as a sex icon” on Google, hardly anything sexual comes up except these feminists’ articles! While Barbie has many photos of a sexual nature, Bratz don’t!

Most men do not see Bratz as sexually attractive. First off, their bodies are too disproportionate to even be considered “real”.

If you want to argue that Bratz’s skirts are too short, short enough to look like underwear, let’s consider the fact that Bratz hardly wore skirts in the past.

To me, the Bratz have mostly been presented as “fashionable”, not sexy. And if fashionable is considered sexy, women and men have a problem. Clothing itself is a problem. Taste and preference is a problem.

Dolls are designed to mimic the real world around us in some ways. If we don’t want dolls to mimic the styles we find “sexualized”, then we as women need to stop wearing makeup and fashionable clothes that are too sexualized. We need to go back to the point where our skirts were below the ankles and our collars were high. But feminists fought to move away from that point. Why? Because it was uncomfortable to walk in those long, horrible skirts. The collars were itchy and hot in the summer. And it didn’t stop women from being objectified or from being looked at as sex objects.

What is considered sexualized is subjective. In the above Bratz photos, I’m still trying to scan them for any hint of sex and I don’t understand it. Someone else may be able to spot it. If some of us, like myself, can’t spot it as easily, that means it’s not as “overt” as these feminists make it out to be.

Arguably, feminists come from all walks of life, from many different religious and moral backgrounds. Some feminists are Muslim or Hindu and believe in a certain form of modesty. But there are many village women out in the world who often go topless or wear crop tops, and it isn’t considered morally indecent. It’s mostly considered practical in the heat!

If we can honor that women come from all walks of life, we should also be able to understand that the Bratz represent those women that actually enjoy using fashion as a form of self-expression and connecting with group culture, especially sub-cultures. We should understand that the Bratz wear their short skirts and crop tops and think nothing of it.

The short skirts that they wear are simply fashion statements. The Bratz’s legs seem freer, which is why the Bratz give off the image that they are liberated from societal norms. But their lines are hardly ever to cater to male or female sexual fantasies.

The Bratz do often wear cropped tops. But cropped tops aren’t always worn for sexual attention. If we’re going to say that, we might as well condemn every woman who wears one in the summer, on the beach, or at home relaxing. Bikinis should be outlawed then. They’re revealing. If that’s the case, return to the 1800s idea of “fashion” when bathing suits weighed 8 lbs!

But women will not regress. Women have many reasons for wearing the fashions they wear and it is not always to seek male attention. Feminists are the ones who’ve educated the world on that. So why can’t they accept the Bratz dolls for wearing it?

The Bratz’s cropped tops are no different from the ones sported by empowering and feminist female pop stars and figures today.

And yet, most feminists’ honor these women as strong and empowering influences on girls. Are Alessia Cara and Pink seeking male attention with their cropped tops?

It’s true that fashion sends a message to others about us, even if it doesn’t tell others everything. However, if we look at the context of the lines produced, we can clearly see the dolls’ intended nature, even if they’re wearing cropped tops and mini skirts. From the Bratz, we can obviously see they are fierce, independent, and revolutionary dolls that simply want to take fashion to the next outrageous level.

When we look at Bratz fashion lines like Tokyo-ago-go or Pretty N’ punk, what message are the lines sending?

Bratz Tokyo a-go-go tells me that the Bratz are ready for a wild and fun Tokyo adventure, not a date with a hot guy. Their cropped tops don’t hint at any sexual message in this line. Pretty N Punk tells me that the Bratz are ready to listen to some rock music and party at a rock club.

Neither of these lines give the message that they want a male’s attention or that they even want to look sexy at all.

Many of the feminists that complain about the Bratz often complain about anything “too revealing”. If you wear skinny jeans, you’re sexualizing yourself to some of these feminists!

That’s why they were on my list of 7 Feminists That Make Me Cringe.

These feminists also associate makeup with sexualization. I think makeup makes people look older, especially children, but that doesn’t mean it’s specifically for looking older and hotter to the opposite sex. There is kiddie makeup out in the world that’s toned down and it’s a lot of fun to share makeup moments with mom. Spa dates aren’t sexualizing to a child.

Face paint can be a form of makeup as well. Face paint isn’t sexualizing. Bratz have often used makeup that way.

What really kills me about these feminists’ accusations is how they equate “features” to sexualization. I find it interesting how “big lips” and “glossy eyes” are associated with sexualization. Bratz have a vague “ethnic” look about them. They were meant to relate, again, to a wider ethnic demographic.

But some of these feminists have associated the Bratz’s big lips and eyes with sexualization. What?

Black women have bigger lips than other races. Are they sexualizing themselves when they wear lip gloss or lipstick on their lips? I think this goes back to a Eurocentric standard of modesty, where thin lips and big eyes are considered “innocent”, while full lips and almond-shaped eyes (more similar to other ethnic groups) are considered immodest and ugly.

I can understand how the Bratz could encourage thin-lip girls to get surgery just to blow their lips up. However, thin-lip dolls can just as easily encourage big-lip girls to get surgery to reduce their lips. I think the Bratz, who are widely looked at as unrealistic in form and design, make big heads, feet, and lips, once considered undesirable traits, more acceptable.

I grew up having big feet. Big feet run in my family. Many of the women in my family wear size 11. The smallest feet in my family have worn size 9! Most people have called me “long feet”. When the Bratz were released, I didn’t feel so bad about it. Their feet were obviously exaggerated though.

To me, the eyes showed attitude and confidence, not flirtation and sexuality. So if a woman glosses her eyes, she’s trying to flirt with someone? This contradicts everything feminists stand for!

 Unrealistic Bodies

Feminists have attacked dolls with skinny bodies for years. This is because many are afraid girls will strive to have unrealistic body weights, starving themselves or getting surgery just to appear skinny.

Bratz have very skinny arms and legs.

I can understand why feminists fear this. After all, many people desired to have Barbie’s figure after being exposed to her. However, we have to also analyze what the standard of beauty was before Barbie was released. Being slim, blonde, with thin lips, perky breasts, and blue eyes were always standards of beauty since the 1950s and 1960s. The media played it up. Barbie just reflected that standard in a perfect doll form.

http://www.thefrisky.com/photos/human-barbies-slideshow/barbie-valeria/

Bratz’s body design never reflected a particular standard of beauty from the very beginning, skinny or not. No one ever desired to have large feet and huge heads (at least in the west) with a skinny body. It never has been an ideal (at least in the west) and never will be.

If we look at Bratz as a doll brand separately from Barbie, objectively, Bratz don’t look realistic enough to begin with to cause children to want to look like them in real life. That’s like assuming little girls would want to look like a Powerpuff Girl just because they like the cartoon. Children are smarter than that. They know when something looks unrealistic.

Barbie and Jem dolls had more realistic appearances, appearances that seemed to fit media standards, so I can understand how individuals could strive to look like them. Bratz dolls have larger than life heads with huge feet. They look like they walked out of carnival fun house mirrors.

If you’re looking to bring body politics into the Bratz world, you’ve got a few things to consider.

First off,  keeping in mind their cartoonish look, they aren’t supposed to have realistic bodies. They are supposed to look weird and sort of funny.

Second, you have to consider what kids see when they look at dolls that obviously look disproportionate. I think children get the same vibe from these dolls that they do from characters in My Little Pony. Humans don’t have purple and pink skin, so we can’t be like the Equestria Girls. That’s the vibe I got as an 11 year old when it came to Bratz. In fact, I thought it was cool that they looked like funny, but edgy cartoon characters. Being skinny was not even a thought. I’m skinny, but their type of “skinny” was like watching Anamaniacs characters walk around.

Therefore, it’s simple to conclude that their “skinny” bodies do not honestly matter because the bodies aren’t mean to reflect real bodies at all. They could’ve easily had thick bodies with extremely small heads and feet. It would still look like figures in a fun house mirror, not a real body representing real figures.

The only things the Bratz mimic about humans are their fashion, accessories, hobbies, and personalities. Just like cartoon characters.

Please don’t come and tell me that Gumball toys, based off of the cartoon, make kids want to become clouds, cacti, and fish. Please. Those characters obviously look strange. The Bratz are more similar to them. Kids obviously know that the Bratz bodies aren’t normal and they recognize that they would get teased if they looked that way.

It’s not the same with Barbie or other fashion dolls like her, like Jem. If kids looked like them, they would be “praised” by beauty-conscious individuals.

“Bratz” for a name

Moms may have more of a problem with the name than feminists, but a few feminists have expressed their disdain for the name as well.

Sure, a “brat” is someone who is usually depicted as spoiled, misbehaved, and demanding. It doesn’t sound pleasant over all.

But considering Da Brat was one of my favorite female rappers in the 1990s, I didn’t have a problem with it. Like Da Brat, the name seemed designed to represent their urban, tough, and sassy attitude. It reflected their nonconforming nature. To me, Bratz represented individuality and the beauty of diversity (in style, ethnicity, and interests). The name just made their sass pop.

Da Brat took gangsta to a whole new level with her tomboyish looks!

Again, I can see how this makes the former generation uneasy. After all, they’re still getting used to gay marriage. They wouldn’t be used to a name like “Bratz” being used more positively. To the older generation, nonconformity is dangerous.

But as advocates of nonconformity, it shocks me that there are so many feminists who are so against the Bratz, name and all. I get that we want our little girls to be pure, wholesome, and solid citizens in society. But there should also be room for girls to be bold, innovative, expressive, and revolutionary. I think hijacking the name Brats, adding the “z”, and the halo is the definition of revolutionary and innovative.

Their Emphasis on Materialism

Bratz came with hundreds of accessories and clothes throughout their run. In many of their movies and in their TV show, they are often depicted shopping for outfits for each occasion.

This leads many feminists to believe that the Bratz encourage materialism.

I believe that, as humans, things are apart of our life. Sometimes, things have significant meaning in our lives. In many cultures, family heirlooms are passed through the family and they end up having personal meaning.

Of course, the Bratz’s accessories aren’t as meaningful as a family heirloom, but their items do reflect items we use or see in real life. It’s kind of cool to see miniature-sized items.

Material things are especially a part of being in the 1st world west. I do believe that our lives have been changed for the better by modern conveniences such as cell phones and tablets. I believe that makeup and fashion constantly updates, which says a lot about our culture, so people do spend a lot of money to look good. But I don’t think these things make a person bad or materialistic.

A materialistic person is someone who only cares about material things and can’t live without those material things. The Bratz have shown many layers throughout their shows and movies. Though they do love to look good, they also enjoy their hobbies and connections with friends and family.

Sure, the Bratz have shown that they love to shop. However, they often emphasized being resourceful or finding innovative ways to get the items they wanted. Shopping in bargain bins or designing their own styles were just some of the things Bratz have been shown doing to express their resourcefulness.

The Bratz have shown interest in other things such as sports, music, science, animals, among other things. I don’t think they’ve emphasized material things all the time. Furthermore, I think their use of material things haven’t necessarily made them seem spoiled or privileged.

However, there is nothing wrong with wanting or owning nice things and trying to enhance the quality of your life by collecting something you love or enjoy.

I personally find the Bratz items to be fascinating and enjoyable for playtime. Who wants a doll that comes with nothing? Kids want to bring the world of their dolls to life with mini models. Mini items add to the overall experience each doll line brings.

If we want to question whether we are instilling materialistic values on our children, we shouldn’t be buying them expensive I-phones and tablets. I’ve seen worse behavior come from children demanding the latest technology than from the influence of a Bratz doll.

“Passion For Fashion”= Obsessed with Appearance

Feminists believe the slogan suggests that the Bratz are completely focused on outfits and nothing else substantial.

But isn’t it possible for an individual to be interested in fashion, as a practice, and still have substance?

And why can’t there be substance in fashion?

I can understand if people mostly focus on fashion just to be pleasing or attractive to others. But the Bratz use fashion for many purposes, mostly to showcase many ideas and subcultures, not just to look “pleasing” or “attractive”. Quite frankly, many of the Bratz’s outfits don’t look pleasing. Midnight Dance, Pretty N Punk, and Space Angelz are not really of the “pleasing” sort, though some of the Bratz’s outfits are.

It’s clear the the doll brand is emphasizing not being concerned with pleasing others. Bratz are encouraging individuals to enjoy fashion without fitting into fashion molds. Fashion doesn’t always equal attraction and attraction doesn’t always equal fashion.

I believe the one thing that is lacking among girls today is passion. Girls are not encouraged to be passionate about the things they like and want. They are encouraged to scatter their interests, which makes it difficult for them to master a practice. The Bratz encourage girls to be all about their passions, despite what others think.

I also find it odd for feminists to be against having a “passion for fashion” when we consider the fact that the majority of fashion designers are male!

Females are still in the minority

I think the Bratz’s kind of passion for fashion encourages girls to be future designers and inventors. They don’t encourage girls just to buy clothes, but to also come up with their own ideas, to think outside of the box, and to express themselves in unique ways.

Using myself as an example, I don’t think I would’ve embraced my own gender expression as well had I not been introduced to the Bratz dolls. I don’t think I would’ve thought it was possible to see the individuality in fashion. I don’t think I would’ve found my own social identity.

When feminists began criticizing the Bratz, it affected the overall design of Bratz. MGA made things worse by dragging the brand into court with Barbie’s company Mattel, but feminists began growing in influence and they are the reason the latest Bratz design changed into something long-time fans could hardly respect or appreciate. MGA expressed that they wanted Bratz to have a “better image” for girls. Who made the Bratz image look bad? Why would they decide that the Bratz image wasn’t good enough? Someone had to be criticizing the brand in order for them to make that statement on Facebook. We have to acknowledge that feminists had some hand in the drastic change.

In my opinion, Bratz moved from a more ethnic look and vibe to a more “Eurocentric”-friendly design.

I know it seems like I learned a little too much from a line of dolls, and it may seem that I invest too much time appreciating these dolls, but that is partially why I have a special connection with this brand. I really feel if feminists’ had really and truly tried to understand the meaning behind the Bratz, if they’d actually given them a chance, they would see that the Bratz are/were not too far off from feminists’ goals.

I just hope that when, or rather IF, the Bratz return, they will return to their original authentic design. I hope they truly produce something earth-shattering, regardless of what anyone says. Even if feminists disagree, for me, that’s truly empowering.

Leave me a comment and let me know what you think/thought about the Bratz controversy, feminists’ involvement in it, and the future of Bratz.

Bratz Dolls Say Goodbye To the Toy Industry

23 Oct

Bratz 2001

After a year long hiatus, Bratz returned to the doll scene in 2015. However, MGA decided to take the Bratz in a whole new direction. Thus, the doll line suffered. It’s bad enough that children seldom want to play with toys anymore, especially with tablets around.

MGA tried too hard to appeal to the wrong demographic and took away what made the brand special.

To read more about the Bratz story: What Happened to the Bratz?

For the past year and a half, the Bratz dolls have been suffering in sales. As a result, MGA confirmed in an email to a fan that they are planning to discontinue the Bratz this year. 😦

The fashion doll industry is dying out due to low funds to support doll lines, lack of inspiration, soccer moms, and vocal online and offline radical feminists (who have been against Barbie’s and Bratz’s “sexualization” , “attitude”,  and “materialism” for years now and have been influential when it came to stopping girls from buying these dolls). Apparently, having a passion for fashion is considered “anti-empowering” for women. Further, I guess the soccer moms just couldn’t let these dolls thrive, no matter how hard MGA tried to compromise with them.

The following links show just how many website articles (written by feminists) supported “feminist” makeovers and hated the Bratz:

These Bratz dolls got an amazing feminists makeover

Tree Change

This artist is giving Bratz an awesome feminist Makeover

Over-sexed and over here: The ‘tarty’ Bratz Doll

New Bratz dolls Tell Girls “It’s Good to be Yourself”

Read more: http://www.dailymail.co.uk/femail/article-411266/Over-sexed-The-tarty-Bratz-Doll.html#ixzz4gPS3FGyI

How to Explain Monster High and Other Hyper-Sexualized Dolls to Young Kids

Among many other articles. Most of the above articles are recent. The Bratz “controversy” has been going on since debut!

As a long-time super crazy Bratz fan, it is the saddest doll news I ever had to tell.

What saddens me most is not the fact that the Bratz will no longer be around, but the fact that they had so much potential. The Bratz dolls had the ability to bring the future of fashion (and a bit of history) to a fashion doll line–In a REALLY fashionable way. When I look back at Bratz Rock Angelz, for example, I remember a time when everyone wanted to be in a rock band. I reminisce on the styles of 2005 through that line. Bratz kept a record of the trends. I loved that about them. No other fashion doll line is doing that right now. None are capturing our generation’s fashions.

MGA mentioned in the email that this won’t be permanent. But I’m done believing they will bring back the awesome Bratz they once had. They got rid of the original designer, the court cases exhausted most of their funds, and social agendas in the world are influencing MGA’s direction. The only way the Bratz could get back on top is if MGA had the money to get them there and a designer who understood the original designer’s vision.

My next best bet is that another company buys out the brand and makes it awesome. The likelihood is slim, considering “rights” issues and all, but it’s a hope of mine.

My other big optional hope is that the original Bratz designer will gain the rights to the dolls once again and take the brand to a company who will really bring the vision to life.

If the Bratz make a return in a couple of years, when people are feeling nostalgic, there are a few things they truly would need to make it successful. Back in 2001, Bratz suffered at debut. A couple of things were needed to help boost the Bratz reputation. Any future designers and producers of the Bratz should take note.

1. Advertisements with Animation, a Tasteful Tune, and with Girls 10 to 14 

The coolest part about the first Bratz commercial was the animation mixing with the real girls. It was very interactive, fun, and funky.

Having older girls in the commercials made it sassier. The Bratz wasn’t written off as something that was just meant for little children when people saw older girls in the commercials. With older girls, it clearly seemed to appeal to the Tween market. If felt like something tweens and teens could relate to.

The Tween market has a lot of power nowadays, especially when dealing with social media and current trends in general. They register the world more than smaller kids do. If you want to bring power to a brand, tweens and teens will more than likely obsess with it before children will. It will help the brand stand out, like it used to.

The new commercial failed to do that, which was why it failed to promote the Bratz very well. The only thing good about it was the song “What’s Up?”

2. Give the Dolls a Glossy Eyed Look with Nice Make-up

13346-bratz1

Forget what feminists and soccer moms say. Make-up is and always has been ART, since Ancient Egypt. The Bratz used make-up in a very unique and artistic way in EVERY line. The glossy eyes added attitude and sass. They looked fierce and stylish.

The doe eyes make them look like deer who are lost in a forest. It’s bad enough people come after the Bratz for the head and feet. Now they hate the eyes.

Future designers should not let Tree Change Dolls intimidate them. Those dolls are not examples of art or creativity, just something slapped together to push social agendas and make moms feel comfortable with themselves. There was no inspiration behind those dolls. I’m sorry, not sorry. Bratz need to stay away from lines that mirror Tree Change.

Bratz needs to stick with what they do best and they are best a defying expectations when it comes to style.

3. Cut the Girlishness, Bring the EDGE

I’m sorry, but if Bratz is going to be back on top, it also has to appeal to the boys, like it once did. Bratz was for everyone. You won’t believe the number of MALE fans! Why? Because Bratz was not afraid to step over boundaries.

The one thing that annoys me about many doll lines today is that they only come with SKIRTS or DRESSES. Where are the pants? The jeans? The tomboys?

The cool thing about Bratz was that they always came with one skirt or dress and one pair of pants (unless it was a formal line). The mix and match potential was endless.

The line choices were inspiring, too. Bratz had a rock and roll line, a punk line, a gothic line, a spy line, a Tokyo-inspired line, and many other creative lines. They weren’t girlish or babyish or cheesy, like the new lines have been (Yes, that Selfie line was cheesy). They didn’t just borrow from the runways, but from the underground subcultures. It made Bratz seem fun and dangerous yet stylish. I had given suggestions to MGA in 2014, suggestions I knew only the Bratz could pull off. They seemed excited, giving my suggestion a thumbs up on facebook and approving by email. After 2014, MGA seemed to have forgotten my suggestions.

Or perhaps retailers just didn’t approve (I quickly learned how much power retailers have over the doll industry). In this case, Bratz need better marketing strategists.

Finally, Bratz do best in darker shades, not bright colors. It’s fine to add some variety to the color palette, sure, but mostly stay away from bright colors. Color-blocking bright colors with darker colors would be a good idea.

Bratz tokyo

pretty-n-punk

4. Make an Interactive Website

bratzpack-com

When I first got into Bratz, they weren’t even released yet. None of my friends knew about them when I became a fan. So how did I get them into the brand? Through the super awesome website of course!

The website formats were always so interactive, even the first format. It had music, games, interactive bedrooms that introduced the characters, and other things. As Bratz got bigger, the website got better. It didn’t take a whole lot of money to make a decent website.

With this generation’s obsession with apps, companies have put less value on websites, thinking they don’t matter, thinking that all they have to do is post an app and some news on their websites. NO. Kids who can’t afford apps will appreciate an interactive website where they can play some games. In fact, it will encourage kids to enjoy something OTHER than an app. And who doesn’t like games that are free? It makes the brand look better. It adds quality to the brand.

By reaching out to those kids, you are reaching out to ALL of the target audience, not just the ones that have cool android phones and tablets.

The last Bratz website was so sad and lonely. It had a plain white background, news, and boring apps.

5. Bring Back the Boyz Line

The thing that was always best about this doll brand was that they didn’t treat the boys as just accessories to the girls. The boys had their own lines, their OWN clothing, their OWN unique hairstyles, and their OWN accessories. Even the boys looked stylish and cool! No other brand has mastered this yet! Bratz is the only brand that has catered to the males in this way.

Bratz_Wildlife_Safari_Boyz_Dylan_Doll

6. Keep the Core FOUR

Bratz started out with four, and were always more successful that way. It’s best to switch out characters for the fifth. Lines do worse when all four girls aren’t in them.

In 2007-2009, MGA made the mistake of focusing on the Closmins (Cloe and Yasmin dolls).

In 2015, MGA made the mistake of adding Raya to the core line, making it difficult to switch dolls out.

7. Maintain Quality

“Quality Over quantity” is a motto that rings true in the doll industry. I would rather high quality dolls than 10 lines a year. If that means coming out with less lines until Bratz is popular again, so be it.

When Bratz first arrived in 2001, they didn’t have a whole lot of lines. But the outfits and hair were amazing to the eye and touch.

In 2012, Bratz lost their quality. The one plus to the 2015 reboot was that most of the lines had decent quality. With enough attention to detail and fine quality materials, the Bratz can be back on the map.

8. Bring Back the Old Bratz Bodies

The original Bratz bodies looked fine. There was never a need to add any extra movement or poses to these dolls. The shorter dolls looked more appealing and the bodies had more of a curve to them. Plus, they would be able to fit all of the old outfits. They should at least bring the old bodies back at debut or for a couple of months, just to test to see whether the fans want the old look back or a newer look. Later, they can decide to try adding more articulation.

In the modern day, some people may like a little more articulation so that the dolls can be posable on social media. However, the classic look gives Bratz their staple appearance, adding value to the brand. It also allows standing to be easier. Bendable arms and legs make standing difficult without a stand.

9. Allow Buying Opportunities On the Company Website or Main Website 

I heard the biggest problem came from retailers. Apparently, they have most of the power over Bratz. They have issues with selling edgy dolls to children. I’ll bet most of these retail chains are full of soccer moms and feminists (which is why I’m against female designers for Bratz. I just don’t trust they will deliver.) I was told it was the reason so many prototypes had to be altered.

If retailers won’t accept the edgier dolls in their stores because of feminists and soccer moms, then MGA should be their own store. They should produce competition for retailers.

Sure, actually building a chain of stores would be difficult. It requires a lot of money. So instead, why not allow Bratz to be sold online, at the main website, right from the company? There should be a “shop” section. With so many people online, why not? It’s easier today with everyone connected to internet.

I suppose they want help with promotion and such from large retail chains. Still, if retailers refuse to sell certain “alternative” dolls, MGA should sell the dolls on their own website, just to give people better options. They have to make retailers want the dolls. They can better do that by taking the doll matters into their own hands.

With Bratz’s popular name, gaining someone to promote Bratz wouldn’t have been too difficult if they had just created a fierce doll line. Someone would’ve wanted to fund these dolls.

10. The Packaging

I don’t know what possessed MGA when they decided to put rainbows, ostriches, and emojis on the packaging. Who thought that would be a good idea? It might be the universal “Digital Age”, but that doesn’t mean everyone wants to see emojis everywhere. It seemed like whenever and wherever MGA tried to be up-to-date with the new Bratz, they seemed more out-of-touch.

The packaging used to be unique. Each package fit with the theme of the current doll line. Some almost looked like purses, too. For instance, the Pretty N’ Punk line’s packaging had one chain at the top, to make carrying it easier. That became a trademark for Bratz.

Bratz 2001 website

The Bratz may not have had a good year, but Bratz had one of the longest runs of any fashion doll line next to Barbie! Bratz have been a successful doll line for more than 10 years! That is a victory in itself.

Enjoy a slideshow full of the Bratz’s doll line creations!

This slideshow requires JavaScript.

Enjoy all of the commercials that have come out over the years. My, have things changed.

 

Enjoy the Bratz music!

Want to test your Bratz knowledge? Try my Bratz Quiz!

Bratz Quiz: How Much Do You Know?

Well, that about wraps up this discussion. So Bratz fans, what do you think of the news? Are you heartbroken Bratz are leaving? Happy that they won’t look bad anymore? Mixed in your feelings? Leave me a comment and let me know what you think. And if you have any more suggestions on what you think would make the brand better, please share!

😦  (2001-2016)

READ NEXT: One brave feminist goes deeper into the “feminist” dislike of Bratz, stating how the Bratz “appearance” relates to black and Latino communities, and how that conflicts with “White feminism”. Check out her article: Brave Feminist

Bratz Controversy: Fans in Outrage Over “Female Voice” in Bratz Music Festival Vibes Commercial

28 Jan

bratz mfv

Bratz has revealed their all-new Bratz line: Music Festival Vibes. The new commercial brings back some of the edgy “funk” that was present pre-2007. The dolls have been “spiced” up, bringing the Bratz at least one step forward towards their original glory days. The outfits are a little more original and gaudy than outfits that were released last year.

Bratz fans were given a chance to vote on which voice they felt would fit the new and “funky” Bratz Music Festival Vibe commercial best.

Many fans were shocked to find that the “female voice” was chosen over the male voice.

Controversy

According to most fans, the male voice clearly “won”. They felt that MGA took it upon themselves to choose the female, disregarding the voting. Some fans see this as a sign that the company cares nothing about fans’ viewpoints.

MGA claims on Facebook and Twitter that “voting and research” shows them that the female voice was preferred.

Voting Process

Through some Youtube videos, like this one:

fans had to “like” to vote for a male and “comment” to vote for a female in this video. However, many fans who wanted a male also commented…No one is sure whether that affected the voting process or not.

Fans could also vote on Facebook, Twitter, and Instagram.

No one is sure how MGA came to their final decision. Did they just observe how many comments were IN the comments’ section without actually reading the comments? If this is the case, they missed all of the comments that actually said, “Male”. Did they do a vote among the company and included their own votes?Did they read blogs and message boards about it?

The “research” that MGA is talking about remains unknown.

I know I never posted the voting process on this blog, regrettably. After skimming through comments, it seemed like most people chose the male…

Why did fans want a male voice instead of a female voice?

It’s the same reason why people wanted “Nerf” (the company who came up with the Super Soaker) to make “Nerf Rebelle” for girls.

Many people felt that if any doll line could break social-gender boundaries, the Bratz was the group of girls that could. There are many MALE Bratz fans as well. They felt this was the perfect opportunity to show the world that it’s okay for males to like dolls, just as it’s okay for females to like sports. If they had put a male voice in the commercial, it would’ve sounded “edgier”, like the Wild Life Safari commercial. It would’ve been revolutionary because most doll commercials have “female voices” promote the commercials. It would’ve been original.

Now, they are leaving it open for the competition to take the most ingenious idea ever and run with it. This could’ve been an idea that could really promote the Bratz.

But there were some fans that wanted a female voice. After all, females can be “edgy”, too. Many young girls thought it sounded as if the Bratz themselves were singing the song. They also felt it didn’t sound as “creepy” (?). Some fans liked the “sassy” feeling in the girls’ tone of voice.

My thoughts

I’ve given up on the possibility that MGA could make the Bratz the revolutionary line it used to be. I feel that having a male voice, considering how original it is, should’ve been the main choice and shouldn’t even have been up for debate or discussion. If MGA wants to put Bratz on the map, they are going to have to learn to take risks, as they once did. They need to start looking for innovative ways to promote the Bratz and help them stand out.

Nowadays, people are paying attention to things that “break social rules”. People want to see something “new”. Why do they think Frozen is such a big deal? It passes the Bechdel test. This is also why Frozen’s dolls are (arguably) having more success than most of the dolls in toy aisles.

But MGA seems to think (I should say, based on their choices and actions) that has more to do with the fact that they are two strong “female” characters. It’s not just that. The dolls represent something that is RARE in cinema. The Bechdel test suggests that there be “two females, who talk about something, other than a man.” Frozen passes this test.

Among doll commercials, it’s quite common to hear female voices narrate for dolls. Where is the “revolution” in that?

I think too many people shame males who like dolls. That kind of commercial would send a very positive message about accepting people’s differences and it would make male fans feel “included”.

Still, I think the female voice itself sounds really good. It sounds like a “Bratz-y” song. It’s much better than the other commercials for Bratz. I’m actually really impressed. I’m really impressed with the Bratz Music Festival Vibes line itself.

Now, all they need to do is bring back the “glossy eyes” and the Bratz will be back to normal!

So, readers, what do you think? Do you think MGA made the right choice? Do you think MGA should have chosen the male voice? Leave me a comment and let me know! (And no, this won’t go into the voting process. It’s over. XD)

OR

 

MGA should just release both! How about it? 😉

How Well Do You Know the Bratz? Quiz

4 Nov

 

 

The Bratz have returned to the scene this year, and it brought me back down memory lane. I have been going back through my lovely Bratz memories, my amazing doll years.

In honor of the Bratz return, I’ve done a little review: Bratz Are Back Again in 2015: What Happened to the Bratz?

I’ve also been down memory lane before: Memory Lane: Bratz as Popstars and Rockstars

I had Bratz when I was a tween. We didn’t have the generic toys, you know, the princesses and baby dolls. We had cool, hipster toys.

I used to be a super huge fan of Bratz. I was one of the more fortunate individuals because I had my own computer back then. I would look up everything regarding Bratz. And I mean everything!

I actually learned about Bratz before their debut. I remember when their website was under construction. At first, I thought they were going to be the newest cartoon on TV. The art was so different from any I’ve seen of DOLLS, so I never would’ve guessed that soon the Bratz DOLLS would be released.

Well, since I really loved these dolls, and since my brain is going back in time, I decided to do a little QUIZ.

I want to see what other Bratz fans know about these amazing dolls. How much of a Bratz fan are you? How well do you know the Bratz? There are some obvious questions I can ask about their wardrobes, but there is also some trivia out there as well. See if you can answer them all!

There will be up to Forty Four (44) questions in all, in no particular order. How challenging each question is depends on what you know and how far back you’ve known about the Bratz (or how good your research skills are 😛 ) Make sure you or a friend keep a record of which questions you got right by writing or typing out the numbers of the question you got right. Then you can see your results at the end of the quiz.

Okay, are you Bratz fans ready?

Let’s do this!

  1. Bratz has always had doll lines representing different countries around the world. What was Bratz’s first “destination” line?
  2. What was the first Bratz movie ever?
  3. In their Flashback Fever line, the Bratz came with a mini CD. Can you name all of the songs on it?
  4. What was Bratz’s original slogan?
  5. What were the settings within the first Bratz commercial?
  6. What year were the Bratz Boyz introduced?
  7. What are Dylan and Cameron’s nicknames?
  8. What flag did Jade have on one of her shirts in the Flaunt It line?
  9. Can you name at least two of the Bratz Beach lines?
  10. How many dolls were released to tie into the Formal Funk Line?
  11. What was the Bratz first CD to ever be released?
  12. True or False. StoopidStudios is the first to ever do a Stop-motion show for Bratz.
  13. When Bratz were first released, they used to have their own rooms on their main website. Can you name at least one item they had in their rooms?
  14. When Funk N’ Glow was released, the website tied in a famous pop star’s song instrumental in the background. Can you name the artist and the song that was tied in?
  15. What was the first Bratz car called?
  16. Before Dana became a major part of the Bratz line, she was an exclusive. What was the playset she came with?
  17. Which two Bratz Boyz came after Cameron and Dylan?
  18. Before Bratz Kidz, Bratz were small in another way. Do you know what they were called?
  19. Which Bratz song did Christina Milian feature on?
  20. Which music video of Gwen Stefani’s did Bratz make a guest appearance in?
  21. What were the three music videos made specifically for the Bratz the Movie Live Action film?
  22. What was the Bratz’s first ever video game?
  23. Can you list all of Cloe’s songs from Bratz’s Rock Angelz album(s)?
  24. Bratz had stuffed animals at one time. Do you know what they were called?
  25. Which two dolls from the Bratz were named after Isaac Larian’s (the CEO of MGA, the company behind the Bratz) children?
  26. Many of the Bratz movies and shows were told from the point of view of one Bratz girl. Whose point of view was Bratz Starrin and Stylin supposed to be from (based on the book) AND whose point of view was Bratz Rock Angelz and the TV series from?
  27. Which Magazine ad did Carter Bryant, the original designer of Bratz, first find the inspiration for the dolls?
  28. Who were the Bratz’s “favorite singers” during the Rock Angelz era?
  29. In Bratz Style Starz, which major pop star did each Bratz doll represent?
  30. Who was the Bratz’s target audience in 2001 and why?
  31. Can you name each of the Bratz’s favorite songs from the Bratz Rock Angelz album(s)?
  32. Which Bratz dolls were included in the Bratz Rock Angelz line overall?
  33. Which doll was the first new doll after the first four dolls debuted in 2001?
  34. Who played Sasha in Bratz Rock Angelz movie AND in the Bratz series?
  35. Which Kpop star and Backstreet Boy featured with the Bratz on their song “Show Me What you Got”?
  36. What was the Bratz Nickelodeon reality show called in the U.K?
  37. Which Bratz dolls had “real” eyelashes?
  38. What were the names of the first Bratz twins?
  39. Which American city inspired the Fabulous Bratz line?
  40. Before Bratz CIY, it was DYO. What does that stand for?
  41. Yasmin is known for her racially ambiguous appearance. What is Yasmin’s real ethnicity?
  42. What percentage of the Bratz are dolls of color? 
  43. How Many lines were each Bratz doll in?
  44. Bratz had a live concert tour in real life. True or False?

So how many do you think you got right? Let’s see!

Answers

Bratz has always had doll lines representing different countries around the world. What was Bratz’s first “destination” line?

1.Tokyo A-go-go

In their Flashback Fever line, the Bratz came with a mini CD. Can you name all of the songs on it?

3. I will Survive, These Boots Are Made for Walking, Stayin’ Alive, Last Dance, Respect

What was Bratz’s original slogan?

4. The Girls with a Passion for Fashion Bratz 2001

What were the settings within the first Bratz commercial?

5. The Mall, a Bedroom, and the streets

What year were the Bratz Boyz introduced?

6. 2002

What are Dylan and Cameron’s nicknames?

7. The Blaze (Cameron) and The Fox (Dylan)Bratz boyz dylan

What flag did Jade have on one of her shirts in the Flaunt It line?

8. Union Flag BratzFlauntitJadeFrom2001

Can you name at least two of the Bratz Beach lines?

9. Beach Party, Sun kissed summer (answers may vary)

How many dolls were released to tie into the Formal Funk Line?

10. 10 (Cloe, Sasha, Yasmin, Jade, Dana, Cameron, Dylan, Eitan, Koby, Fianna)

What was the Bratz dolls’ first CD to ever be released?

11. Show Me What You Got featuring BoA and Howie D (In Japan only)

True or False. StoopidStudios is the first to ever do a Stop-motion show for Bratz.

12. False. A Japanese stop-motion series was released for Bratz in 2003-2004. Bratz stop motion

When Bratz were first released, they used to have their own rooms on their main website. Can you name at least one item they had in their rooms?

13. Jade-skateboard, Cloe-Acoustic Guitar, Sasha-TV, Yasmin-plants (your comments can vary)

When Funk N’ Glow was released, the website tied in a famous pop star’s song instrumental in the background. Can you name the artist and the song that was tied in?

14. Madonna-What it feels like for a girl

What was the first Bratz car called?

15. F.M. Cruiser

Before Dana became a major part of the Bratz line, she was an exclusive. What was the playset she came with?

16. Salon N’ Spa

Which two Bratz Boyz came after Cameron and Dylan?

17. Koby and Eitan

Before Bratz Kidz, Bratz were small in another way. Do you know what they were called?

18. Lil’ Bratz

Which Bratz song did Christina Milian feature on?

19. Look Around (featuring Christina Milian and Verbal (M-flo)(Teriyaki Boyz)

Bratz Look Around

Which music video of Gwen Stefani’s did Bratz make a guest appearance in?

20. Rich Girl

What were the three music videos made specifically for the Bratz the Movie Live Action film?

21. Daechelle-Fearless, Prima J-Rockstar, Janel Parrish-Rainy Day

What was the Bratz’s first ever video game?

22. Dress Up, Get Down, and Be A Bratz Superstar

Can you list all of Cloe’s songs from Bratz’s Rock Angelz album(s)?

23. You Think, Grow Up (Blah, Blah, Blah) with Roxxi

Bratz had stuffed animals at one time. Do you know what they were called?

24. Bratz Catz

Which two dolls from the Bratz were named after Isaac Larian’s (the CEO of MGA, the company behind the Bratz) children?

25. Yasmin and Cameron

Many of the Bratz movies and shows were told from the point of view of one Bratz girl. Whose point of view was Bratz Starrin and Stylin supposed to be from (based on the book) AND whose point of view was Bratz Rock Angelz and TV series from?

26. Starring and Stylin-Yasmin, Rock Angelz and TV series-Cloe

 

 

 

Which Magazine ad did Carter Bryant, the original designer of Bratz, first find the inspiration for the dolls?

27. Seventeen Magazine Steve Madden ad steve madden shoe ads 5

Who were the Bratz’s “favorite singers” during the Rock Angelz era?

28. Yasmin-Black Eyed Peas, Sasha-J.Lo and Beyonce, Cloe-Anyone topping the charts, Jade-Gwen Stefani, Roxxi-Green Day

In Bratz Style Starz, which major pop star did each Bratz doll represent?

29. Jade-Jessie J, Cloe-Lady Gaga, Yasmin-Nicki Minaj, Sasha-Katy Perry

Star Stylez

Jade:

Cloe:

Yasmin:

Sasha:

Who was the Bratz’s target audience in 2001 and why?

30. Tweens between the ages of 10 to 14. Prior to the 2000s, it was normal for kids to play with toys even when they were 9, 10, 11, or even 12. Some kids didn’t even stop playing with toys until they were 15. That all changed at the end of the 1990s and early 2k. Tweens were more into TV and music than toys, which caused companies to lose that demographic in the late 1990s. Toy companies were trying to find a way to get tweens interested in toys again.

Can you name each of the Bratz’s favorite songs from the Bratz Rock Angelz album(s)?

31. Sasha-Who I am, Cloe-You Think, Jade-Looking Good, Yasmin-Rock the World, Roxxi-Rock Out/ Stand Out

Which Bratz dolls were included in the Bratz Rock Angelz line overall?

32. Cloe, Sasha, Jade, Yasmin, Roxxi, Eitan (exclusive), Meygen (exclusive)

Which doll was the first new doll after the first four dolls debuted in 2001?

33. Meygen

Who played Sasha in Bratz Rock Angelz movie AND in the Bratz series?

34. Tia Mowry

tia-mowry-1-sized

Which Kpop star and Backstreet Boy featured with the Bratz on their song “Show Me What you Got”?

35. BoA and Howie D

What was the Bratz Nickelodeon reality show called in the U.K?

36. Bratz Design Academy

Which Bratz dolls had “real” eyelashes?

37. Girls Nite Out

What were the names of the first Bratz twins?

38. Roxxi and Phoebe

Which American city inspired the Fabulous Bratz line?

39. Las Vegas

Before Bratz CIY, it was DYO. What does that stand for?

40. Design Your Own

What is Yasmin’s real ethnicity?

41. Iranian Jew and Hispanic/Latina

Yasmin was named after Jasmin Larian, Isaac Larian’s daughter. In an interview, Jasmin Larian mentioned that “Yasmin” is the Persian form of Jasmin. It derives from Yasamanah, a beautiful and lovely white flower. Yasmin’s ethnicity is therefore hinted within her name. She was meant to be Iranian just like Jasmin.

However, when Carter Bryant originally designed Yasmin, she was designed to be Hispanic.

Jasmin Larian

What percentage of the Bratz are dolls of color?

42. Reports reveal it to be around 75% of the dolls! The highest record of any doll brand.

Bratz Look Around

How Many lines were each Bratz doll in?

43. Cloe-180, Yasmin-180, Sasha-107, Jade-105

Bratz had a live concert tour in real life. True or False?

44. TRUE.

If you answered questions 1, 8, 9, 10, 15, 16, 17, 18, 24, 32, 33, 37, 38, 39, 40, and 43 correctly: You know your Bratz toys! I wouldn’t be surprised if you had a large collection to go with that store of knowledge! You are a true toy collector and no one can top you when it comes to knowing all of the Bratz lines that have ever been released.

If you answered 2, 4, 5, 6, 13, 14, and 22 correctly: You are a Bratz veteran! You have been in the Bratz fandom a long time and there isn’t one epic moment in Bratz history you don’t remember. Chances are, you are an adult now and the Bratz are quite vivid in your mind. You have become so wise on Bratz knowledge, you could probably work for MGA by now!

If you answered 7, 25, 26, 27, 28, 30, 34, 41, and 42 correctly: You are not only interested in Bratz dolls, but all the things that go behind the scenes as well! You notice things most people overlook in the Bratz universe. You know what inspired the Bratz and made them come to life! You read everything that comes with the Bratz and show a sincere interest in the little things. This definitely means you are not only an investigator but detail-oriented as well. Bratz fans look to you to tell them what’s happening with the dolls.

If you answered 3, 20, 21, 23, 26, 29, and 31 correctly: You like the dolls, but you enjoy the Bratz entertainment as well. Movies, music, books, you know them all too well. You are very aware of Bratz’s relationship with pop culture and it’s easy for you to spot the Bratz in the media. If anyone remembers how popular Bratz were, it’s you!

If you answered 11, 12, 19, 35, 36, and 44 correctly: You are a globe-trotting Bratz fan! You just didn’t settle for Bratz merch and entertainment in your own country, you wanted to know what was happening with Bratz around the world! You realized that Bratz became a world-wide phenomenon and you wanted to experience it all!

If you didn’t answer any of them right, don’t lose heart! It’s just a temporary malfunction. Maybe you forgot about Bratz for awhile and need to refresh your memory. Perhaps you just didn’t notice what was happening. Maybe you’re a new fan. Hopefully, by the end of this quiz, you’ll feel like a veteran and can start anew with the breadth of Bratz knowledge you have now.

If you answered half of them right, you knew the Bratz more than most people around you! You may have felt that you were a little too obsessed with them and what was going on around you regarding them at the time, but take comfort in the fact that there are thousands of other fans that support you. You were relatively satisfied with what was produced for the Bratz and you don’t expect any more or any less.

If you answered them ALL right, type up that resume and purchase that ticket to California, MGA and Bratz needs YOU! You are one of Bratz’s number one fans! Would you like to add any more questions to this list?

I hope you all enjoyed the quiz! It’s just a little fun for Bratz fans!

Leave me a comment and tell me how well you did, whether you learned something, or whether you thought the questions were too hard. I would like to know!

Bratz Are Back Again in 2015: What Happened to the Bratz?

24 Jul

Bratz_2015_Logo

After a year-long hiatus, the Bratz have finally returned with a quirky new look, a hot new theme song, and a fresh new slogan: “It’s Good To Be Yourself”.

For those of you who have forgotten about the Bratz or have been out of the loop and so haven’t really known what happened to the Bratz, last year MGA Entertainment, the creators of the Bratz, decided they would go on a hiatus. MGA made the following statement:

So, here’s the deal with Bratz. We finally got the go-ahead to give it the time and backing to make it awesome. We want to really dig in to the direction of Bratz, what makes the brand awesome, and bring that back full force! In order to do that, and to have the epic come back that the brand really deserves, we are taking a year off. We are giving ourselves and the buyers a chance to cleanse palates of expectations so we can come back in 2015 and deliver something cutting edge, disruptive and awesome.

Many of you may not know what the statement above truly means. Many of you probably didn’t realize the Bratz had even left the scene. Many of you may have thought the Bratz were long gone BEFORE last year and may not understand why they had to take “a year” off. Some of you “kiddies” may have already consumed yourself with smartphones and I-pads and are like, “People still buy dolls?”

For all of you lost individuals, I will be here to give you a brief spill before getting into the actual comeback. Already know the details? Skip to the bottom

For those of you who didn’t know Bratz left or for those of you who thought the Bratz left a long time ago, I will bring you up to date.

What Happened to the Bratz?

At the Turn of the 21st Century, many doll companies were trying to win “tweens” back into the doll market because so many were distracted by CDs, TV, video games, and anything else but dolls. By the age of 10, many girls were beginning to feel they were too old for dolls. Many people felt girls were growing up too fast and companies suffered from that loss of tween consumers. So, in an attempt to encourage tweens to play with dolls, many companies tried to make toys that would appeal to an older crowd. The only dolls that were successful at this were the Bratz dolls.

13346-bratz1

Bratz has always been a doll line that has fought through major challenges and has overcome much opposition from critics and competition. When Bratz was first released in May 2001, the Bratz were not received well. It wasn’t until December 2001, the Holiday Season, that kids began to recognize the Bratz dolls. Ever since then, the Bratz slowly began climbing their way into the doll market until they were able to take 40% of the fashion doll market from the biggest fashion doll in the world, Mattel’s Barbie (I’ve collected both by the way, since the 1990s).

That really may not seem like much, considering the doll industry is much larger than “fashion dolls”, but considering at the time fashion dolls were really popular prior to 2001, it was a huge accomplishment. Bratz dolls were the first fashion dolls to rival Barbie in popularity. Mattel was the powerhouse toy company of the 1990s, eating up Hot Wheels, Disney toys, and even American Girl. When Bratz arrived on the scene, Mattel had competition from another growing toy company: MGA Entertainment.

MGA was unique. First off, people of various ethnic backgrounds could relate to the CEO who was not Caucasian. This impressed upon those who disliked “white, blonde” Barbie and her influence. Second, he was not afraid to take risks when it came to dolls. Ever since the 1980s, Barbie had already begun to lose her appeal. When Mattel tried to add more diversity to the Barbie line to compete with the popular Jem dolls in the 1980s, Mattel distinguished Barbie from the group by making her signature color pink, which limited color choices in fashion.  In the 1990s, so that she could appeal to “soccer moms”, Mattel tried to scurry away from her “fashion doll” label and began designing her fashions around various careers and ambitions.

Bratz, on the other hand, wore hip-hop fashions and had a modern urban appeal. They related to real teenagers. Many of the doll clothing was of higher quality than Barbie had been at the time. Many of the Bratz fashion was also trendier and not as…well…PINK.

As the popularity of Bratz grew, word spread about the rebellious dolls. People began to take them seriously and critics began examining the Bratz, especially “soccer moms”. The Bratz wore a lot of make-up, revealing or suggestive clothing, had big heads, glossy eyes, huge lips, and called themselves “Bratz”. Prior to 2004, there were no movies giving the Bratz much depth as far as personality, so kids could make them any way they wanted. If a kid didn’t have a computer, they wouldn’t know who the “sporty one” or the “glam one” was. There was also no particular “message” that parents deemed “positive”. It wasn’t until the movies and TV show arrived that “morals” like friendship, strength, courage, and creativity were implemented. When Bratz began capitalizing on movies and their music albums, the Bratz popularity skyrocketed. Bratz began moving away from their urban roots and started taking advantage of their “edgy” reputation by trying fashion styles that were completely “out-of-the-box”.

Bratz tokyo

bratz pretty n punk

Mattel, desperate to keep their hold on the fashion doll market, came up with new doll competitors for the Bratz: Myscene dolls. Myscene took advantage of the current emphasis on New York (since many were still recovering from 9/11), and tried to implement more urban fashions into the Barbie line. Myscene was a “hipper” and “more fashionable” version of Barbie. The lead character was still Barbie, but she took on the glossy-eyed look and bigger lips that the Bratz had. Though Myscene looked a lot like Bratz dolls, Myscene were decidedly prettier and more natural than the Bratz. Their feet were not stubby and their bodies were more realistic. Neither of them had the posable bodies we see today (that came with Liv dolls), but they had fashion any tween could want or dream of. Both fashion doll lines were relatively successful.

MyScene-my-scene-18072092-500-461

However, MGA felt a bit insecure with Myscene looking so much like the Bratz. They were obviously afraid people would confuse the two and give Mattel money for Myscene, not seeing the real difference between the lines (though they were different in many, many ways). MGA filed a lawsuit in April 2005 against Mattel claiming they stole MGA’s doe-eyed look and used it on the Myscene dolls. This was a big mistake. In 2006, Mattel filed a lawsuit against MGA claiming that the main creator of Bratz, Carter Bryant, was working for Mattel while he was designing Bratz, which technically meant Mattel were the true owners of Bratz. Mattel had some good proof. Mattel was awarded money for the Bratz dolls and all dolls were ordered to be removed from store shelves in 2008.

This case was appealed by MGA in 2008 and the recall was halted. During this halted process, Bratz were allowed to return to shelves until it was finalized who truly owned Bratz. In 2009, the companies gained another lawsuit from Bernard “Butch” Belair. He filed a lawsuit against them both because Carter Bryant, the originator of the Bratz, claimed to have been inspired from a Steve Madden shoe ad Belair created for Seventeen magazine. Mattel stepped out of that case. MGA took it on and prevailed, but they still didn’t have complete ownership of Bratz. For the rest of 2008 and 2009, Bratz stepped out of the doll scene. After all of this mess with Bryant, he was let go from MGA, which made them suffer because he was the main creator of the line.

steve madden shoe ad 4 steve madden shoe ads 5steve madden shoe ad 3

Court battles have been going back and forth between the two companies, MGA and Mattel, ever since. These court cases greatly affected the Bratz dolls. With so much attention in court, it was clearly evident that Bratz were secondary. The Bratz dolls were starting to show less individuality, lower quality, and focus on Cloe and Yasmin rather than the four core Bratz girls.

When Bratz were removed from shelves, that gave other doll lines just the space they needed to shine. Monster High was in the works, playing on the “edgy” success of the Bratz. Basically, Monster High was supposed to be edgier than it turned out being. Monster High eventually formed its own identity, though…

monster high_Basic_wave_1

Suddenly, in 2010, MGA announced that Bratz would make their comeback to shelves. Everyone was excited, expecting the edgy Bratz with the amazing quality. Instead, we got dolls that “played it safe”. Most of the dolls wore really “quiet”, normal outfits. Many of their outfits covered them up completely, adding leggings where a skirt was too short and jackets where a top was too cropped. I suppose MGA was trying to appeal to the critics and parents. But it didn’t appeal to tweens or fans any more: the people who matter most. To add, the quality was low. Cheap quality outfits (Painted on leggings), cheap hair, recycled and reused clothing and shoes, one outfit instead of two (as they once had), and hardly any accessories destroyed the doll line. Later, MGA admitted they rushed the new Bratz because they were eager to bring the dolls back to shelves. Still, they tried to make the dolls work, but the quality was just awful.  Finally, in 2014, MGA announced that Bratz would go on hiatus.

Bratz 2010

Bratz 2010

They said they wanted to “cleanse palates of expectations” and “deliver something cutting edge, disruptive, and awesome”.

So let’s see how well they did this time.

The NEW Bratz

The Bratz have traded up both their urban and edgy look for one that is absolutely “creative”, eclectic, and quirky. They switched their logo from “The Girls with a Passion for Fashion” to “It’s Good to Be Yourself, It’s Good to Be a Bratz”. MGA is trying to focus all of their attention on promoting the Bratz through technology (Isn’t it obvious with the selfie line?).

The “5th” girl being launched with the all-new core Bratz is Raya. Raya was actually first introduced in 2007 with the Magic Hair line. She came with the Salon. MGA has confirmed that she is the same girl, but they changed her eye color (just like they added freckles to Cloe’s face). Raya isn’t really a new girl.

With every new launch (with the exception of 2010), it has always been tradition for Bratz to add a 5th girl to the core Bratz pack. Meygen was the first to be added as a “core” member, which was initially met with some controversy. I believe that was why she didn’t sell as well as the others in 2002. She was then retired, and Dana replaced her. However, they brought Meygen back later. As Bratz fans began to realize that MGA was just trying to develop the growing Bratz line, they became more accepting of Meygen. Eventually, so many new Bratz were being created to the point that MGA decided to just keep the main core four girls and add “5th characters” according to the makeup of each line. We ended up getting new dolls such as Nevra, Fianna, Felicia, Roxxie, Phoebe, Vanessa, and many others.

Now, as they re-launch a new generation of Bratz, they decided to add Raya as the “5th” girl to the core line, just as they did with Meygen in 2002.

Bratz artwork

536086-Bratz-Hello-My-Name-Is-Doll-Asst-FW-XS2-1024x948

Hello, My Name Is

bratz hello my name is

The Bratz have announced several lines including the “Hello My Name Is”, “Selfie”, and “Study Abroad” lines. Of the three, my favorite is “Study Abroad”.

bratz-selfie snaps

Selfie Snaps

Bratz_Study_Abroad_3379376b

Study Abroad

So, what do you think of the new Bratz?

Here’s my review, and you are all welcome to agree or disagree.

There are some things that I am very happy with, but the overall presentation of the Bratz is a bit boring for me this time around. There are some major improvements to the line, but the actual content is not as bold as what once impressed upon me when I first fell in love with the Bratz. I think the Study Abroad line is the best line offered because there is so much quality and detail in the line. It brings out the boldness of Bratz more than all the other lines. I feel that with time, the Bratz may get a little more bold, just from judging the Study Abroad line. But the first two lines seem to lack the boldness that I’m craving.

Still, after getting my eyes on Study Abroad, I feel that little glimmer of hope. I believe that this is just the beginning for Bratz. If we get more dolls like Study Abroad, with just a little more edge, I believe I will begin to enjoy this line of dolls.

Though the Bratz’s outfits are of the highest quality right now, and though the Bratz have the Study Abroad line, there’s something about the Bratz that seems a bit off.

I feel that, for a line that has the slogan, “It’s Good to Be Yourself”, they don’t really feel like they are being “themselves”. In fact, it feels like the Bratz are trying to conform to what everyone else wants of them and to the trends around them rather than breaking fashion rules. The new Bratz are just too girly. If they have a female lead designer, Bratz are doomed. Why? Because females tend to want to make dolls that are “safe”, “sweet”, and something they feel girls should play with (even if it’s not truly what girls actually want). I hardly see any female designers who make doll lines disruptive (Tree Change is a good example of that) and hardly any doll lines designed by females appeal to boys like the Bratz once did.

I don’t know whether it’s the eyes, the clothes, or the overall presentation. Something just seems to lack “Bratitude”.

MGA said they were trying to bring something “cutting-edge, disruptive, and awesome”. Study Abroad carries most of those descriptions. The other lines are just way too colorful and sweet. Instead of being bold and edgy, the Selfie Snaps and Hello My Name is dolls look cute and innocent. They almost feel like the second Moxie Girlz, Bratz’s sister line from MGA. These dolls literally look like they are wearing leftover fashions from Moxie Girl design ideas. And all of the dolls’ eyes (even in Study Abroad) are almost exactly like Moxie Girlz’s eyes. For people who like the cute and innocent thing, you may like the cuter Bratz lines. I just can’t really merge myself with the cute and innocent appearance of the newer Bratz dolls. I want the make-up, the dramatic fashions, and the bold line choices. I want to see dolls who break rules.

moxie girlz

I really hope that Tree Change dolls haven’t influenced the Bratz dolls in any way, not now or ever.

The “Tree Change” dolls, designed by Sonia Singh, were Bratz dolls that were reconstructed to look more like real girls. I’m here to tell you, the dolls are not interesting. It’s an example of why trying to make dolls into “normal” girls is a bad idea. The more you try to make a doll as boringly realistic as possible, so that they can reflect real girls, the more the girls just want to just well…live life without a doll. Dolls spark the imagination and make girls dream of the impossible. They help girls escape their world and be what they can’t be everyday. If girls are given dolls that reflect their everyday circumstances, they might as well not even imagine it. They won’t have to. They live their everyday circumstances every day.

Tree change dolls

This is exactly why I disagree with the goal of Tree Change dolls. Not only does it stifle imagination, art, and creativity, it is a poor business tactic, and can never be implemented in the real doll industry. I know I wouldn’t buy a Tree Change doll. I can’t imagine any kid that would even show interest. The reason is because there are more “average” dolls on toy shelves than there are “unique and bold” dolls. The news press pays attention to dolls that do something unique. Business runs on the element of originality. Bank (when the money rolls in) happens when someone sparks an idea that hasn’t been done before and when they find an idea that will be unique to the company. People will give money to the company because this “original product” can only come from that one company. Though nothing in the doll industry is extremely unique, the more unique a product is, with the right timing and promotion, the higher the chances for the doll line to become a hit.

If MGA breaks under the criticism, they may end up sacrificing all of their dolls’ unique qualities. I don’t want that to happen, but I’m a bit worried that MGA might try to conform.

It’s clearly evident that MGA is trying to appeal to parents and critics this time just as they tried last time in 2010 (though at least this time they were more creative). I could tell when they posted this article onto their facebook page that they wanted to appeal to parents, and somehow this article made them “feel good” about their release—–>New Bratz Dolls Tell Girls “It’s Good To Be Yourself”

The article author basically says “they’ve got a look and message that won’t make parents cringe”. That is truly the exact opposite of what made the Bratz so popular. Therefore, if this is the response MGA is getting from parents, they are not disruptive or “earth-shattering”. They are just…any other doll that a child can play with for a day and dump in the closet.

The article is a complete contradiction. While the author claims to enjoy the new message of “being yourself”, they obviously encourage the line to be something that “pleases parents”, the opposite of Bratz being “themselves”. For some reason, make-up is not a part of that self-expression. Dolls have to look “innocent to be “themselves” as well. To me, that doesn’t sound like “being yourself”. That sounds more like “Let People Mold You and Tell You What You Should Be”.

Parents can love and hate what they want, but at the end of the day it really matters what the kids and fans think. Parents aren’t the ones who will play with the dolls and most are not collectors. A parent can choose to buy any toy they want their child to play with, true enough, but if the child doesn’t like it, the child won’t play with it. The child won’t even ask their parent to buy a toy that they don’t want. If a parent buys a child a toy they think the child should have, it could be a waste of money. Therefore, the success of the Bratz is dependent on the new generation and the older fans of the Bratz. Furthermore, Bratz was meant to bring TWEENS back into the doll market, not little children. That goal is clearly being lost with the new Bratz.

MGA said they were trying to give Bratz the epic comeback the line deserved, but this is not exactly what I would call epic. However, it’s good enough, considering it’s just the beginning. It’s better than 2010, but not quite epic. If this is their idea of epic, they are definitely dealing with the wrong dolls here.

Still, there are some promising points I’d like to discuss. Though I don’t feel this comeback was amazing, this comeback wasn’t a total bust. There are some things that tell me that the Bratz have enough juice to fight the declining doll market.

Pros

1) I really like the new theme song the Bratz are promoted with. It’s called “Bratz What’s Up” by Skylar Stecker. It’s way better than the song they had in 2010 (“I Like”). This song carries more sass than the doll line itself. If Bratz come out with more movies and music, I’m certain it will sound good like it once did. I’m a bit relieved about that.

Skylar Stecker Bratz what's up

2) As mentioned before, I also like the Study Abroad line. I feel that it could’ve been edgier, like Pretty n Punk and Tokyo A-Go-Go, but I think it suffices. I really miss the Bratz when they weren’t so “girlish” (what’s with all the pinks and pastels, the skirts and floral patterns? Too much like Barbie), but I love the different details in this line. I love how each girl represents a different country. Maybe feminine and girly is in, but I don’t like what’s “in”. Still, Study Abroad has a lot of dramatic flair and the line is promising. Every doll will be coming home with me. The detail is amazing. The quality is impeccable. It really is the best line that has come out with this relaunch.

Berry Bread, a fellow blogger and Bratz collector, has an amazing review on the dolls:

3) I also like Hello My Name is Sasha doll. She seems to carry on the urban roots of the Bratz. Maybe it’s because she’s “Bunny Boo” and loves the “hip-hop thing”. In any case, her doll actually seems to look like a teenager. If any doll from that line comes home with me, it will be Sasha.

4) I also am happy the original “Bratz” logo has returned. The little cute “lips” next to the logo is great.

5) I like the new artwork. It feels more like the original. And the dolls actually look like the artwork! That is one major improvement.

Bratz 2001

6) They also returned Jade back to who she was in 2001. They made her the girl who likes extreme sports, like surfing and skateboarding. For those of you who don’t remember Bratz in 2001, you probably didn’t know that Jade used to have a skateboard in her room on the original website (the Bratz showed their rooms back then). In fact, she was more of the sporty one. Cloe used to play an acoustic guitar. Yasmin and Sasha were always generally what they are now.

7) I also heard that the quality is good. The hair is silky (saran, the most expensive). And guess what? No painted on leggings! Yay! (If you remember the horror of Style Starz Cloe, then you know what I’m talking about). It seems that the new dolls have more detail in their clothes, particularly in comparison to 2010. From reader Tom, I learned that the Bratz now come with two outfits in each package, tons of accessories, and now fashion/shoe packs are also available. This is excellent news. This shows that the Bratz have at least improved since 2010. They are not on the level they were in 2004/2005, but they are showing potential.

style starz cloe

8) And yes, the Bratz individuality is back. We saw a decline in individuality around 2007 and 2008 when the court battles between MGA and Mattel began to affect the Bratz dolls. Thankfully, fans can finally have a desire to collect them ALL because no two girls look the SAME. Fans know what I’m talking about when I mention the lack of individuality. Lines like Fashion Pixiez and Bratz the Movie put the Bratz dolls in the same outfits as one another. Designers thought that giving them a slightly different color would make them pass as “individual”. Sad to say, many fans, such as myself, were satisfied with just ONE Fashion Pixiez doll (though I really was never interested in pixies to begin with) and definitely none of the Bratz the movie dolls (which also lacked details as well). But now, Bratz have shown individuality within each line shown so far.

Bratz Fashion pixiez

9) I also like what I see of #SnowKissed which strongly reminds me of Winter Wonderland back in the 2000s. But in Winter Wonderland, the girls came with one skirt and one pair of jeans. Cloe’s doll comes with two skirts. Jade is the only one who comes with one pair of leggings and a skirt. The new winter dolls just seem too girly, like everything else in this comeback. :/ That’s not my thing. To add, the Bratz girls are wearing cropped tops when it’s supposed to be wintry and cold.  The original Winter Wonderland dolls wore sweaters and tights, like it was actually cold outside…

Their hats don’t seem as individual, but they are noticeably different from one another.

At least #Snowkissed shows some sass and flair very similar to the original winter collection. They are too girlish for my tastes, but they are still really nice.

bratz snowkissed

Bratz Winter Wonderland

Bratz Winter Wonderland

10) Bratz #Fierce Fitness isn’t bad either. It’s just something about their eyes…They don’t sit well with me.

Bratz fierce fitness

Cons

1) The Bratz are way too cute and innocent for my tastes. “Bratz” hardly seems fitting anymore. That may be fine and dandy for some, but I’ve collected enough cute dolls (Mystikats, Liv, American Girl, Lisa Frank, Ever Girl, etc). I don’t want any more. I know a unique doll when I see one and Bratz will literally just fade for me. Is Bratz awfully bland? No. They have more detail and accessories than in 2010. But their wardrobes are just so colorful and they just look too innocent.

They lack a whole lot of sass. Just look at their eyes. The glossy look is completely gone. Really, that’s what is taking away their edgy look. Their eyes are too big. That could be another reason why they look so “sweet and innocent”. It’s funny how a painted face can give so much meaning and personality to a doll. Without the glossy eyes, it just doesn’t feel like they have much “Bratitude”. In 2010, they managed to make the eyes look a bit sassy, even if it wasn’t as glossy as the original. I don’t know why they deviated from the glossy look even further.

Perhaps MGA had to deviate away from the original designs due to the court cases. MGA had to remove all 1st Wave Bratz from shelves and they are no longer allowed to utilize the original look for the Bratz. This could be why there is a change in the eyes (clearly going from being glossy-eyed to being doe-eyed). That loss in the court case really changed the Bratz. MGA may be trying their hardest to make Bratz as similar to how they used to be as possible without stirring another court case battle. From my understanding, they have to be careful using the format given to them by Carter Bryant. It really is a shame because those details make a world of a difference. Still, the only thing they may not be allowed to use are the eyes and original facial structures. This shouldn’t affect their fashion sense. Perhaps we will see more fashion lines like the Study Abroad line in the future.

Even though I know MGA may not be allowed to use the glossy-eyed look they once used in 2001-2002, during the midst of their court battle for the Bratz in 2010 they managed to make the eyes a bit sassy. Now, their faces look like cute little girls rather than sassy, bold teenagers.

Bratz were never the kind of edgy that was just bag-lady tacky. They were edgy because they weren’t afraid to wear chains and leather. They were edgy because they weren’t afraid to wear things most people said were worn by “bad girls”. Their expressions expressed sass and attitude. They dressed in darker colors and wore as many jeans as they did skirts. In fact, when the Bratz debuted, they all debuted in jeans. They were not just appealing to girls, but some boys liked them and collected them, too. I’ve run into so many male fans of Bratz, I began to see Bratz’s wide-ranged appeal.  These new dolls don’t feel any different from Barbie, Moxie Girlz, Monster High, or Ever After High. I might as well buy those dolls instead.

At this point, Bratz seem to be going in the same direction as Moxie Girlz dolls.

moxie girlz 4

Again, too girlish and too feminine for my tastes. They started getting this way in 2007. Again some fans may like it, and maybe that’s what’s in, but that doesn’t mean I have to like it or buy into it. When Bratz first debuted, they were different from the other prissy dolls. They debuted with skirts, sure, but pants dominated much of their lines. They, at least, had one skirt and one pair of pants each line. Now, some dolls will have two skirts and no pants. Hardly any of the dolls wear pants. I liked the dolls that broke all the rules of femininity. I liked the dolls who weren’t so “soft”. I liked the tough look of the Bratz. No other doll line, not even Monster High, could capture that tough look, considering most doll lines are meant to be appealing to little girls.

2) Bratz’s goal was to focus on the interests of teens and tweens, not little girls. The new Bratz seem to be trying to gather in the interests of little girls. Issac Larian mentioned that he had gotten some of his inspiration from talking to little girls. If you look at their newest “It’s good to be a Bratz” commercial/ad, it’s apparent that younger children will be the focus. Compared to older Bratz commercials, it really doesn’t seem like a doll line people of all ages and genders can relate to. The original inspiration behind the Bratz was from Seventeen magazine, a magazine for teenagers.  The difference in inspiration will influence how the dolls are marketed and influences what the Bratz are wearing right now. Currently, the Bratz just don’t look like teenagers anymore.

I feel that is the problem. They will only capture the “little girls” and not the older girls as they once did. Bratz easily captured the hearts of tweens and teens (such as myself) back in 2001 because I didn’t feel too lame to own a doll that was “so cool”. Little girls imitated their older cousins and sisters anyway, so they were captured as well. That made Bratz’s popularity huge. With the new lines, I’m not too sure Bratz could capture the tween/teen market. That could be a loss in profits.

Bratz also once captured the interests of many males, even those that didn’t like dolls. That was something hardly any doll line has been able to achieve, as most dolls are geared towards girls. But Bratz were just that cool.

I honestly can’t see too many guys finding the new dolls cool, so that could be a loss as well.

They certainly will have a hard time appealing to as many people as they once did unless older people get the nostalgia “jones” (the disease I have right now 😛 ) and make themselves like it simply because it was a part of their childhood. I can’t see them grabbing a new market of teenagers.

3) What is with the cheesy selfie line? I know people are into selfies, but making it that obvious by putting “selfie” on every shirt in the line makes it obvious the people at MGA aren’t tech savvy. It’s obvious they are not used to catering their doll line to a modern age. They should be more discreet with the line. No one hardly takes “selfies” with “selfie” shirts on. It would be fine if just one doll had it on their shirt. But they should bring some individuality to the selfie line by making them have different words on their shirts instead.

4) I really don’t like the slogan, “It’s Good to be Yourself”, either. It’s cliche and everyone is using it. Even Monster High uses something similar in their slogan (“Be Yourself”) and Moxie Girlz is similar (“Be True! Be You!”) as well. Very few slogans say, “The Girls with a Passion for Fashion”. That slogan also encouraged a great variety in fashion. It’s great we get to see their own individuality, but doesn’t that take away the imagination from the children? How can they make up their dolls’ personalities when their dolls are given personalities? Plus, we fans want to see how far Bratz can go as fashion dolls.

MGA seems to miss the point entirely. Issac Larian, the CEO, seems to think that if he makes the dolls more “techy” it will be more appealing. But actually people are looking for something that stays true to itself despite all obstacles. People are looking for something that’s unique and empowering. They are not looking for something that “fits in”. I feel this will be the downfall of the line. Right now, MGA is just focused on making the Bratz more appealing to a new generation.

5) The website is also disappointing. I know people hardly visit websites anymore, but an appealing interactive website can make a world of a difference. It is one of the reasons behind American Girl’s success. I was hoping the Bratz website would be as awesome as it was once before. But it’s not. http://www.bratz.com

Overall, I love some things, but I have this emptiness. There is just something that is missing. I feel this was not an epic comeback. Maybe my expectations were too high, but after someone has a second chance at it, you’d think they’d get it right. What happened to all the ideas fans gave them? Maybe they are saving those ideas for later, but the initial lines matter right now, especially at this time in history where it is getting harder to capture the interests of girls and make a profit from fashion dolls. They would have done better if they’d showed fans some of the prototypes and got the fans’ input on the dolls. Oh well.

There is speculation that Bratz may be going on another hiatus or being discontinued entirely. Things aren’t looking good for the Bratz. 😦

Leave me a comment and let me know what you think!

If you really think you know the Bratz, try your hand at my Bratz quiz: How well do you know the Bratz?

A Walk Down Memory Lane: Bratz Music

28 Apr

I seriously LOVE Bratz music! #bratz

Their music is seriously GOOD. It sounds professional. Even if people don’t necessarily like the dolls, many people enjoy their music. Their album, Bratz Rock Angelz, even made it on  Billboard 100’s list!

Their music is better than most songs geared towards children. Even teens and adults can enjoy their music. Monster High is cool as a doll line, but their music is a little cheesy. No offense. 😛

So, I’m going to post all of the Bratz songs I’ve collected on this article! Have a listen!

Bratz

List of Bratz Singles and Albums:

Show Me What You Got featuring BoA Kwon and Howie D (Backstreet Boys)

Look Around featuring Verbal (M-flo) and Christina Milian

Bein Who We Are

Rock Angelz

Genie Magic

Forever Diamondz

Fashion Pixiez

Girlz Really Rock

The Movie OST

*There are also songs that you can hear on the Bratz movies! Almost all of the albums above have a movie to go along with it! There are also songs that appear on the Bratz Kidz and Bratz Babyz movies as well.

Bratz Yasmin

Yasmin’s nickname is Pretty Princess because she’s pretty and because she royally rules. She’s also called Pretty Princess because she takes the coolest common clothes and turns them into royal perfection. Yasmin’s fashion passion focuses on bohemian and retro fashions, in autumn or earth tone colors, and with exotic textures and patterns. However, occasionally, Yasmin likes to wear vibrant colors, too. Her favorite color is Honey Yellow. She’s all about blending different styles into one graceful look. Her style has a feminine touch to it. She is known for her gorgeous and unique natural beauty: her sandy-red brunette hair, natural tan, brown eyes, and the beauty mark under her left eye. She is considered to be of Iranian-Jewish and Hispanic/Latina origins. 

She’s considered “a girl with substance”. She’s known for being quiet, shy, and mysterious with a regal air and an open mind. She may not express herself verbally very well, but she’s full of ideas inside. Sometimes, Yasmin is so quiet, she’s hard to read. She has a difficult time standing up for herself and she can be sneaky. Yasmin is a sensitive and soulful individual. She is very earthy. She is the most natural (wearing less makeup and seldom dyeing her hair) out of all of her friends. She has also shown interest in plants and animals. Yasmin loves music. She seems particularly interested in singing and playing her own instruments. She also enjoys writing. She has written music but also enjoys journalistic writing as well. Because Yasmin is so quiet, she’s observant which helps her see things others miss. This observant trait assists her as a journalist. She’s also interested in writing plays and stories as well. She enjoys playing the ukulele and the guitar as well as making flower crowns. She also enjoys attending festivals, especially music festivals.   

All of the Bratz girls have performed as music artists. Yasmin has personally experimented with pop, pop rock, hip-hop, soul, funk, Arabic-Bollywood style, and R&B genres. Yasmin is considered the best vocalist of the girls. Her vocals are powerful yet graceful, and they add soul to every song she sings. Her music showcases her strong and open-minded personality. She has stated that her favorite genre of music is anything alternative, like alternative rap, alternative pop, and alternative rock.  She also enjoys pop rock and acoustic rock. She seems to enjoy upbeat pop and rap music as well. Some of the artists that she likes include Black Eyed Peas, Katy Perry, and Nicki Minaj. She seems to be interested in artists that are open-minded and experimental. Her favorite stage color is Neon Yellow. Yasmin’s signature stage move is pulling up fans on stage to serenade them.  

Bratz Sasha

Sasha’s nickname is “Bunny Boo” because she loves the hip-hop thing. Sasha’s fashion passion comes from the streets: she combines the old school with the new. She’s always on the hunt for a new look. She’s also interested in anything experimental and avant-garde. Sasha is considered the most passionate about fashion of all the girls. Sasha often makes a “statement” with her fashion. She’s often seen wearing bold colors and hairstyles, especially gold. She likes to be flashy but classy. Sasha is known physically for her dark brown skin, golden brown hair, and green eyes. She’s considered attractive. She is of African American descent. 

Sasha is also called “Bunny Boo” because she always gets the scene “hopping”. Sasha is lively with a good sense of humor, and she loves to party. She’s known for having a big, loud, and strong personality. Her dreams are as big as her personality, as she wants all that life has to offer. She is confident and sassy. She knows who she is, what she wants, and how to get it! She’s not afraid of confrontation. She’s determined and is considered a natural leader. Sasha is always ready to defend her friends. Sometimes, she can be quick-tempered, straight-forward, a perfectionist, and a little selfish. She often feels misunderstood. But her friends know she means well. Despite her shortcomings, Sasha is down-to-earth and an honest friend. She is super smart as well. She’s interested in politics, history, and other social studies. Sasha is interested in music and fashion. She also enjoys the performance arts such as dancing and acting. She aspires to be a music producer with her own fashion line! Sasha knows how to play the drums and DJs on the side. Sasha also enjoys making Youtube videos showcasing her makeup skills as well.  

All of the Bratz girls have performed as music artists. Sasha has personally experimented with pop rock, rock and roll, new wave, glam rock, pop, R&B, Soul, funk, reggae, and hip-hop. Sasha has a strong voice with a slight rasp. Her vocals add power to every song she sings. She’s considered the second best vocalist among her friends. Her songs showcase her powerful, strong, down-to-earth, expressive, and unique personality traits. She has stated that her favorite genres are hip-hop and R&B, but she also shows interest in soul and rock and roll. Her two inspirations are Beyonce and Jennifer Lopez ( J-LO), two music divas who give dynamite performances. Her favorite stage color is plum purple. Her signature stage move is changing her look mid-performance.

Bratz Cloe

Cloe’s nickname is Angel because that’s what she is! Her friends gave her that nickname for many reasons. For starters, no matter what she wears, she always looks divine. Cloe’s fashion passion focuses on anything dramatic and trend-setting, which includes animal prints, shimmering or sparkly fabrics, and pastels like pink or blue. Despite her flair for dramatics, there’s a sporty element to her style. Cloe follows the trends much closer than the other girls, and she’s considered good at finding deals or sprucing up common fashions for on-trend looks. Cloe is considered naturally pretty. She is known for her blonde hair, blue eyes, and sometimes her freckles. She is the only one in the group who wears glasses. She is of Icelandic heritage. 

Cloe’s friends also call her ‘Angel’ because she’s considered sweet and her head is always in the clouds. She’s quite the dreamy romantic in her group. She can be a little naïve, ditzy, and gullible, but she’s also considered playful, sweet, kind, and friendly. She’s also tough. She is seen as the leader of the pack. All the Bratz have shown an interest in sports, but she is the sportiest of her group. She has shown interest in many different types of sports. Soccer is her favorite sport, but she’s considered to be great at skating and skateboarding too. Though she can be klutzy, she’s graceful when doing any sporty activity. Cloe is highly creative. Cloe likes to see life through a different lens-which is why she likes cameras. She also likes to paint and draw, especially her fashion ideas. Cloe is interested in web design as well. Cloe is a drama queen, so she is naturally good at acting and seems interested in acting professionally. Cloe has been shown to play the acoustic guitar and keeps one in her room. Cloe is a socialite. She loves to hang out with her friends and loves social media. 

All of the Bratz girls have performed as music artists. Cloe has personally experimented with pop and pop rock genres. She has lighter vocals than all of her friends, but her voice always showcases her charm and personality. Her music is characterized by its upbeat nature. Her music often showcases her fun, strong, and friendship-oriented personality. She has stated that she enjoys any artist topping the charts. She seems to be open to all genres of music, but mostly pop, pop rock, and American Country music. Artists she has shown the most interest in are Prima J, Rihanna, and Lady Gaga, artists that were most relevant to Cloe’s world at the time she listed them. She’s into the latest music trends. Her favorite stage color is red. Her signature stage move is covering the front row with confetti. 

Bratz Jade

Jade’s nickname is Kool Kat because she loves cats and because she’s cool! Her fashion passion focuses on anything on the cutting-edge of cool. Her style is extreme and far-out. Yet, she still maintains a “sizzling flair” and sporty edge. She likes anything new and quirky cool. Jade is known to be beautiful and the “ultimate fashionista”. She has a light complexion, light brown eyes, and jet-black hair which she experiments with. She is considered to be of mixed descent: Of Caucasian and East Asian (Chinese and Japanese) heritage. 

Jade not only loves cats, but she’s inspired by the feline persuasion! She’s considered quick in mind with an even quicker wit. She’s also sassy and fierce. She is considered to be very intelligent and is always one step ahead in everything she does. She loves science, especially child psychology, chemistry, and nature, and one of her aspirations is to be a scientist. She has an extreme and far-out outlook on life. Her friends consider her personality to be just as quirky and extreme as her style. In fact, she’s kooky! She’s bold, confident, and adventurous. She can be a little unpredictable and sometimes her friends don’t understand her fashion sense, but she approaches everything with an open mind and open heart. She loves anything extreme, especially extreme sports. Skateboarding is her favorite extreme sport. Jade shows an extreme interest in anything that relates to fashion. She aspires to be a fashion designer and possibly start her own fashion blog. She’s worked for a fashion magazine before and is always searching for inspiration. Jade can play a bass and violin. Jade was originally meant to have suffered from an eating disorder in her early life.   

All of the Bratz girls have performed as music artists. Jade has personally experimented with pop, pop rock, punk pop, alternative rock, urban pop, R&B, hip-hop, disco, new wave, ska pop, among others. Because of her raspy voice, her vocals add edge to every song she sings. Of all her friends, she’s experimented with the most genres. Her songs showcase her unique, bold, resilient, hard-working, friendship-oriented, and fashionable personality traits. She has stated that her favorite music genres are electro-pop and punk rock. Still, she has shown interest in a variety of different pop artists such as Gwen Stefani, Jessie J, and Lady Gaga. Most of the artists she’s interested in have a stylish edge about them. Her favorite stage color is platinum silver. Her signature stage move is getting the crowd to dance. 

Other Bratz 

The other Bratz that have had songs were Roxxi, Sheridan, Eitan, Fiana, and Anna.

There have also been songs from characters in the movies and tv shows. These characters include Madam Demidov from the movie Bratz Girlz Really Rock, the Dwarfs from Bratz Kidz Fairy Tales, and Alonce from the Bratz TV series.

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